Everbridge Appoints David Alexander as Chief Marketing Officer to Lead Strategy and Vision for Global Brand and Demand

Rhea-AI Summary

Everbridge has appointed David Alexander as its new Chief Marketing Officer, leveraging over 20 years of experience in B2B and SaaS marketing. He will oversee the global strategy for the brand and the Critical Event Management product suite. Previously, Alexander held leadership roles at F5, SAP Concur, and Microsoft, where he championed digital transformation and revenue growth. He aims to enhance customer engagement and strengthen the Everbridge brand in addressing critical events globally.

Positive

• David Alexander's extensive experience in B2B and SaaS marketing could bring innovative strategies to enhance brand visibility.
• The leadership change aims to improve customer engagement with Everbridge's critical event management solutions.

Negative

• Concerns regarding potential experience gaps in leadership continuity during this transition period.

Veteran B2B and SaaS marketing executive brings to Everbridge 20+ years’ in creating world-class digital experiences for customers, generating global demand, and transforming category-leading brands, having held leadership roles at F5, SAP Concur, and Microsoft

BURLINGTON, Mass.--(BUSINESS WIRE)-- Everbridge, Inc. (NASDAQ: EVBG), the global leader in critical event management (CEM) and national public warning software solutions, today announced the appointment of David Alexander as Chief Marketing Officer, responsible for leading the global strategy and vision for the Everbridge brand, and the go-to-market motions for the Company’s market-leading Critical Event Management (CEM) product suite. David reports to Executive Vice President & Chief Revenue Officer Vernon Irvin.

Everbridge Appoints David Alexander as Chief Marketing Officer to Lead Strategy and Vision for Global Brand and Demand (Photo: Business Wire)

“David is a seasoned marketing executive that has led digital transformation, demand acceleration, and revenue growth for some of the most innovative technology companies in the world throughout his career in technology,” said Vernon Irvin. “He is recognized for building sustainable, disruptive marketing and sales teams that create scalable demand, revenue growth, and world-class customer experiences. David will be responsible for continuing to build and transform how customers and partners interact with the Everbridge portfolio and global brand.”

As the pioneer of the critical event management (CEM) category, increasingly a CEO- and Board-level imperative, Everbridge and its mission grow in importance every day as the world navigates a rising number of complex and rapidly changing concurrent critical events. Powering ‘resilience’ on behalf of its customers for the past 20 years, the Everbridge mission and brand represent a commitment to keeping people safe and business and digital operations running.

Prior to joining Everbridge, David served as Senior Vice President of Global Demand, Operations, and Field Marketing at F5. Before F5, he was the Senior Vice President of Marketing at SAP Concur. He also held multiple senior-level marketing positions at Microsoft driving its cloud transformation with the launch of the Office365 offering and the development of its Worldwide Inside Sales team.

“There has never been a more important time for enterprises and governments to manage risk, communicate with employees and citizens, and help people back to work safely,” said Alexander. “Everbridge supports an impressive list of the world’s top businesses with their enterprise resilience solutions and serves as the top global provider of countrywide public alerting systems. I look forward to further building on our world-class brand that truly represents a platform for powering positive change.”

David is also a board member of Love Takes Root, which is a charitable organization whose incredible mission is to “deliver charitable, educational, and humanitarian support of the children of the world for a sustainable future.” Love Takes Root currently supports and enables the children at the LaConcorde orphanage in Jacmel, Haiti. David has a BBA in Marketing from Texas A&M University.

About Everbridge

Everbridge, Inc. (NASDAQ: EVBG) is a global software company that provides enterprise software applications that automate and accelerate organizations’ operational response to critical events in order to Keep People Safe and Organizations Running™. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events including IT outages, cyber-attacks, product recalls or supply-chain interruptions, over 6,300 customers in 76 countries rely on the Company’s Critical Event Management Platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes through the secure delivery to over 100 different communication modalities, and track progress on executing response plans. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter and Facebook.

Cautionary Language Concerning Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated opportunity and trends for growth in our critical communications and enterprise safety applications and our overall business, our market opportunity, our expectations regarding sales of our products, our goal to maintain market leadership and extend the markets in which we compete for customers, and anticipated impact on financial results. These forward-looking statements are made as of the date of this press release and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as “expect,” “anticipate,” “should,” “believe,” “target,” “project,” “goals,” “estimate,” “potential,” “predict,” “may,” “will,” “could,” “intend,” variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the ability of our products and services to perform as intended and meet our customers’ expectations; our ability to successfully integrate businesses and assets that we may acquire; our ability to attract new customers and retain and increase sales to existing customers; our ability to increase sales of our Mass Notification application and/or ability to increase sales of our other applications; developments in the market for targeted and contextually relevant critical communications or the associated regulatory environment; our estimates of market opportunity and forecasts of market growth may prove to be inaccurate; we have not been profitable on a consistent basis historically and may not achieve or maintain profitability in the future; the lengthy and unpredictable sales cycles for new customers; nature of our business exposes us to inherent liability risks; our ability to attract, integrate and retain qualified personnel; our ability to maintain successful relationships with our channel partners and technology partners; our ability to manage our growth effectively; our ability to respond to competitive pressures; potential liability related to privacy and security of personally identifiable information; our ability to protect our intellectual property rights, and the other risks detailed in our risk factors discussed in filings with the U.S. Securities and Exchange Commission (“SEC”), including but not limited to our Annual Report on Form 10-K for the year ended December 31, 2021 filed with the SEC on February 25, 2022. The forward-looking statements included in this press release represent our views as of the date of this press release. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.

All Everbridge products are trademarks of Everbridge, Inc. in the USA and other countries. All other product or company names mentioned are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220926005272/en/

Everbridge Contacts:

Jeff Young

Media Relations

jeff.young@everbridge.com

781-859-4116

Jim Gatta

Media Relations

jim.gatta@everbridge.com

215-290-3799

Source: Everbridge, Inc.

FAQ

Who is the new Chief Marketing Officer of Everbridge?

David Alexander has been appointed as the Chief Marketing Officer of Everbridge.

What is David Alexander's background before joining Everbridge?

David Alexander has over 20 years of experience in marketing, having held leadership roles at F5, SAP Concur, and Microsoft.

What is the role of the Chief Marketing Officer at Everbridge?

The Chief Marketing Officer at Everbridge is responsible for leading the global strategy and vision for the brand and the go-to-market strategies for its product suite.

How might David Alexander impact Everbridge's strategy?

David Alexander's expertise is expected to enhance the effectiveness of marketing strategies and improve customer engagement with Everbridge's offerings.