Essity and McDonald's are closing the loop for paper cups in Germany

Rhea-AI Summary

Essity, in collaboration with McDonald's, is launching a recycling project in Germany to convert used paper cups into Tork branded toilet paper. Initiated in 2020, the project aims to recycle approximately 1,200 tons of waste annually. This collaboration will not only reduce McDonald's waste and carbon footprint but also align with Essity's sustainability goals. The solution extends Essity's Tork PaperCircle® service, enhancing its circular economy initiatives.

Positive

• Collaboration with McDonald's enhances sustainability efforts.
• Recycling project expected to reduce waste by 1,200 tons annually.
• Extends Tork PaperCircle® recycling service, promoting circular economy.

Negative

• None.

STOCKHOLM, Oct. 14, 2021 /PRNewswire/ -- Beverage, milkshake and ice cream cups will be re-used to make professional hygiene paper under Essity's leading Tork brand.

Hygiene and health company Essity and McDonald's are writing circular history with a recycling project that turns used paper cups into a new resource. Starting in 2020, the project consisting of a team from Essity, logistics partner HAVI, and McDonald's Deutschland LLC, has piloted different opportunities to give paper cup waste a new life.

The pilot showed that Essity can successfully use the paper cups, after they have been shredded, as material for some of their mills and turn them into Tork branded toilet paper.

"It's exciting to work with our customers on sustainability projects like this. Combining our recycling technology and knowledge of circular services with McDonald's Deutschland LLC sustainability ambitions is enabling a future business model that helps to close the loop" says Don Lewis, President Essity Professional Hygiene.

All collected paper cup waste from McDonald's sites in Germany will be recycled, reducing waste by estimated 1,200 tons per year. This agreement is a win for both companies as it helps to cut the waste and carbon footprint for McDonald's Deutschland LLC while Essity is able to fulfill its own circular ambitions.

The solution is an extension of the Tork PaperCircle® recycling service, which is Essity's award winning circular service for recycling used paper towels into toilet paper.   

CONTACT:

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Karl Stoltz, Media Relations Manager, +46 8 788 51 55

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SOURCE Essity

FAQ

What is the purpose of the Essity and McDonald's recycling project in Germany?

The project aims to convert used paper cups into Tork branded toilet paper, promoting sustainability.

How much waste will be reduced by the new recycling initiative?

The project is expected to reduce waste by approximately 1,200 tons per year.

What brand is associated with the recycling of paper cups in this project?

The recycling initiative is associated with Essity's Tork brand.

When did the Essity and McDonald's recycling project start?

The project began in 2020.

How does the recycling project align with Essity's goals?

It aligns with Essity's sustainability goals by promoting a circular economy.