Entergy unveils new brand identity, logo with a focus on the future

Rhea-AI Summary

Entergy has launched a new corporate brand and logo, marking a significant transformation aimed at becoming the premier electric utility. This rebranding reflects the company's commitment to providing safe, reliable, and affordable energy while focusing on reducing carbon emissions. Entergy aims to enhance customer experience through positive interactions and superior services. The new logo, updated for the first time in over 30 years, symbolizes the company's innovative approach and dedication to a sustainable future. Full implementation of the new branding will occur over several months.

Positive

• Launch of a new corporate brand and logo to enhance company identity.
• Commitment to reducing carbon emissions and fostering customer relationships.
• Focus on delivering superior service and products to stakeholders.

Negative

• None.

NEW ORLEANS, Feb. 7, 2022 /PRNewswire/ -- Entergy today revealed its new corporate brand and a refreshed logo. The introduction of the new brand reflects our aspiration to become the premier electric utility and deliver a cleaner, brighter and more sustainable future for everyone.

As Entergy becomes the premier utility for everyone, a refreshed visual brand will help communicate our aspirations.

"At Entergy, we've had the privilege of providing safe, affordable and reliable energy that has powered millions of lives for more than a century," said Leo Denault, Entergy's chairman and chief executive officer. "But we're not resting there. We are proactively transforming our company to meet new opportunities. We're evolving to ensure Entergy becomes a driving force for innovation and cutting-edge products and services. And we are accelerating our efforts to reduce carbon emissions, while partnering with our customers to support their own environmental goals, leading to a cleaner and better future for all our stakeholders."

We are building an integrated customer-centric organization that will help cultivate positive relationships and open communication with our customers. We are deploying new products and services to help families and businesses achieve their desired outcomes. To take the next step on this journey, we recognize the importance of delighting all our stakeholders by consistently delivering:

• Positive customer interactions.
• High levels of service.
• Strong reliability and swift restoration.
• Superior and affordable products and services.
• Highly skilled and engaged employees.
• Industry-leading financial performance.

As we continue our transformation to the premier utility, a refreshed visual brand will help communicate our aspirations as a company.

The updated appearance of our logo, which hasn't been changed in more than 30 years, honors Entergy's treasured history while setting new ambitions for the future. The vibrant colors of the logo convey our innovative, customer-focused mindset. It reflects the rich textures of our Gulf South home with warmth, respect and honesty. This new visual identity seeks to empower everyone, meeting people where they are and serving as a catalyst for the future.

The full implementation of our visual transformation is expected to take several months, including on outdoor signage, fleet vehicles, bucket trucks and elsewhere. To learn more about Entergy's new look and when to expect seeing changes, visit entergy.com/newlook.

About Entergy Corporation

Entergy Corporation (NYSE: ETR), a Fortune 500 company headquartered in New Orleans, powers life for 3 million families and businesses across Arkansas, Louisiana, Mississippi and Texas. Entergy is creating a cleaner, more resilient energy future for everyone with our diverse portfolio of low-carbon and carbon-free energy sources. With roots in the Gulf South region for more than a century, Entergy is a recognized leader in corporate citizenship and delivers more than $100 million in philanthropy and advocacy efforts to local communities each year. Our approximately 12,500 employees are dedicated to powering life today and for future generations. Learn more at entergy.com and follow @Entergy on social media. #WePowerLife

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SOURCE Entergy Corporation

FAQ

What is Entergy's new branding initiative announced on February 7, 2022?

Entergy introduced a new corporate brand and logo, reflecting its aspiration to be the premier electric utility and focus on sustainability.

What does the new Entergy logo symbolize?

The new logo symbolizes Entergy's innovative mindset and commitment to providing reliable energy and a sustainable future.

How will Entergy's rebranding impact its customers?

The rebranding aims to improve customer interactions, enhance service delivery, and support customers' environmental goals.

When will Entergy's new branding be fully implemented?

The full implementation of Entergy's new branding will take several months, affecting signage, vehicles, and more.

What is Entergy's commitment to sustainability as per the February 2022 announcement?

Entergy is committed to reducing carbon emissions and becoming a catalyst for a cleaner energy future.