The Empire State Building Unveils Exclusive “House of the Dragon” Takeover at the Iconic Observatory Experience, in Partnership with Max

Rhea-AI Summary

The Empire State Building (ESB) has launched a 'House of the Dragon' takeover for fans, in collaboration with Max.

This unique event provides visitors a chance to sit on the Iron Throne, interact with cast members, and enjoy themed attractions from June 10-18.

Highlights include a photo opportunity with the Iron Throne on the Grand Staircase, the chance to play Zynga's 'Game of Thrones: Legends' mobile game, and a watch party giveaway for the Season Two premiere.

The ESB's tower lights will glow green on June 10, and a pop-up by Tipsy Scoop will offer a special dragon fruit sorbet. The experience follows a $165 million renovation of the ESB Observatory, now a top U.S. attraction according to Tripadvisor.

Positive

• Collaboration with popular series 'House of the Dragon' increases foot traffic and visibility for ESB.
• Unique attractions like the Iron Throne photo opportunity and themed food offerings enhance visitor experience.
• Event timing (June 10-18) capitalizes on summer tourism boost in New York.
• Recent $165 million renovation of the ESB Observatory elevates visitor experience and justifies higher ticket prices.
• ESB Observatory voted #1 U.S. attraction in Tripadvisor’s Travelers’ Choice Awards for two consecutive years.

Negative

• -time event may not sustain long-term visitor growth.
• High costs of themed events and promotions could impact profit margins.
• Potential over-reliance on partnerships with entertainment franchises for promotional activities.

The Empire State Building “Stands for the King” with Iron Throne Photo Opp and Cast Visit

NEW YORK--(BUSINESS WIRE)-- New York City Stands for the King. The Empire State Building (ESB) – in partnership with Max – today unveiled a “House of the Dragon” takeover for fans at its world-famous Observatory Experience that includes a photo opportunity with the iconic Iron Throne, a visit from the show’s cast, and a one-of-a-kind “Game of Thrones” universe photo opportunity on the 80^th Floor.

The cast of "House of the Dragon" on ESB's 86th Floor Observatory; ESB lit in green; the Iron Throne on the Grand Staircase. (Photo: Business Wire)

“Our iconic Empire State Building Observatory has transformed into Westeros in an epic ‘House of the Dragon’ takeover that fans will not want to miss,” said ESRT Chairman and CEO Tony Malkin. “This limited-time takeover offers fans the once-in-a-lifetime chance to step into the series in the most authentic New York City setting.”

• TAKE THE THRONE – “House of the Dragon” fans can sit in the most dangerous seat in the realm and rule from the Iron Throne on the Observatory’s Grand Staircase from June 10-18.
• ENTER WESTEROS – Visitors can be among the first to experience Zynga’s “Game of Thrones: Legends” mobile game and transport themselves into the “Game of Thrones” universe with a personalized video in an interactive photo booth on the 80^th Floor from June 10-18.
• “TEAM GREEN” LIGHTS – On Monday, June 10, the Empire State Building’s world-famous tower lights will sparkle green.
• ROYAL VISIT – “House of the Dragon” stars Olivia Cooke, Fabien Frankel, Tom Glynn-Carney, Ewan Mitchell, and Phia Saban visited the Empire State Building to tour the iconic Observatory Experience and flip the switch in a lighting ceremony.
• DRAGON FOOD – From June 10-18, local favorite Tipsy Scoop will offer a booze-infused dragon fruit sorbet garnished with Dragon’s Breath Rock Candy and a mini dragon toy figure for guests 21 and older in a pop-up on the building’s 86^th Floor.
• WATCH PARTY GIVEAWAY – From June 11-13, fans can enter for a chance to win tickets to join a watch party of the “House of the Dragon” Season Two premiere with a guest on the Observatory’s 80th Floor on June 16. Please check this website tomorrow, June 11, 2024 for more information. No purchase necessary. Void where prohibited.

The Empire State Building Observatory recently underwent a $165 million reimagination that included the addition of a dedicated visitor entrance, an immersive museum with nine galleries, brand-new, bespoke Observatory Host uniforms, and a new 102^nd Floor Observatory with unmatched views. The reimagined Observatory Experience has been voted the #1 attraction in the U.S. in Tripadvisor’s Travelers’ Choice Awards: Best of the Best for two consecutive years.

Tickets to the House of the Dragon takeover at the Empire State Building Observatory can be purchased here. Text CONNECT to 274-16 to receive real-time information about the Empire State Building’s tower lights.

Hi-res imagery and video of all elements of the House of the Dragon takeover can be found here.

About the Empire State Building

The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102^nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86^th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, the #1 attraction in the U.S. in Tripadvisor’s Travelers’ Choice Awards: Best of the Best for two consecutive years, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.

Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.

About House of the Dragon

Based on George R.R. Martin’s “Fire & Blood,” the series, set 200 years before the events of “Game of Thrones,” tells the story of House Targaryen. Co-Creator/Executive Producer by George R.R. Martin; Co-Creator/Showrunner/Executive Producer, Ryan Condal; Executive Producers Sara Hess, Alan Taylor, Melissa Bernstein, Kevin de la Noy, Loni Peristere, Vince Gerardis. Based on George R.R. Martin’s “Fire & Blood.” Season two returning cast includes Matt Smith, Olivia Cooke, Emma D’Arcy, Eve Best, Steve Toussaint, Fabien Frankel, Ewan Mitchell, Tom Glynn-Carney, Sonoya Mizuno, and Rhys Ifans. Additional returning cast includes Harry Collett, Bethany Antonia, Phoebe Campbell, Phia Saban, Jefferson Hall, and Matthew Needham. New season two cast are Abubakar Salim as Alyn of Hull, Gayle Rankin as Alys Rivers, Freddie Fox as Ser Gwayne Hightower, Simon Russell Beale as Ser Simon Strong, Clinton Liberty as Addam of Hull, Jamie Kenna as Ser Alfred Broome, Kieran Bew as Hugh, Tom Bennett as Ulf, Tom Taylor as Lord Cregan Stark, and Vincent Regan as Ser Rickard Thorne.

Source: Empire State Realty Trust
Category: Observatory

View source version on businesswire.com: https://www.businesswire.com/news/home/20240610590542/en/

MEDIA CONTACT:



Empire State Realty Trust

Brock Talbot

347-804-7863

btalbot@esrtreit.com

Source: Empire State Realty Trust, Inc.

FAQ

What is the 'House of the Dragon' takeover at the Empire State Building?

The 'House of the Dragon' takeover is a themed event at the Empire State Building from June 10-18, offering fans unique experiences like sitting on the Iron Throne and meeting the cast.

When can fans visit the 'House of the Dragon' takeover at the Empire State Building?

The event runs from June 10-18, offering various themed attractions and activities.

What activities are available during the 'House of the Dragon' takeover at the Empire State Building?

Activities include a photo opportunity with the Iron Throne, playing Zynga's 'Game of Thrones: Legends' mobile game, and a watch party giveaway.

How has the Empire State Building Observatory been reimagined recently?

The Observatory underwent a $165 million renovation, adding a dedicated visitor entrance, immersive museum, new uniforms, and a new 102nd Floor Observatory.

What special food offerings are available during the 'House of the Dragon' takeover?

Tipsy Scoop will offer a booze-infused dragon fruit sorbet garnished with Dragon’s Breath Rock Candy from June 10-18.