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The Empire State Building Introduces Ambassador Program for Superfans of its World-Famous Observatory Experience
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The Empire State Building (ESB) introduces a new ambassador program offering exclusive rewards like NFTs, complimentary tickets, and special experiences for visitors to the Observatory. Members progress through tiers to unlock benefits such as access to influencer events, Sunrise Experiences, and the Empire State Building Run-Up. The program includes custom NFTs for each tier achieved, developed in partnership with Uptop. Points and status acquired do not expire, and retroactive points are awarded for purchases made after Feb. 1, 2024. The Observatory recently underwent a $165 million reimagining and was voted the top U.S. attraction by Tripadvisor travelers.
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Rewards to include exclusive NFTs, complimentary tickets, and special experiences
NEW YORK--(BUSINESS WIRE)--
Be an ESB VIP. The Empire State Building (ESB) announced today its new ambassador program for locals who host guests in New York City and superfans of its world-famous Observatory Experience. Visitors earn points in the loyalty program for each ticket purchased on the ESB website for the 86th and 102nd Floor Observatories and redeem them for complimentary experiences and collectibles.
Rewards to include exclusive NFTs, complimentary tickets, and special experiences. (Photo: Business Wire)
“Each visit to the Empire State Building is unique, and we made it easier for our loyal locals who bring their guests and our superfans to take in our reimagined Observatory’s exhibits and unparalleled views time and time again,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “We want to show our fans our appreciation for their loyalty and offer exclusive access to premium, authentic experiences and the best views from the heart of New York City.”
Members will progress through four tiers and collect rewards at each tier which include:
Ambassador (Unlocked at 0-439 points)
Has registered for the program
Not yet eligible for any benefits
Bronze Ambassador (Unlocked at 440 points)
Inclusion in our Ambassadors’ Newsletter
One ticket to the 86th Floor Observatory
One lottery entry for access for two (2) guests to one of the exclusive ESB influencer or celebrity appearances events. Non-transferable.
Silver Ambassador (Unlocked at 880 points)
Inclusion in our Ambassadors’ Newsletter
One additional ticket to the 86th Floor Observatory
One additional lottery entry for access for two (2) guests to one of the exclusive ESB influencer or celebrity visit events. Non-transferable.
Gold Ambassador (Unlocked at 1,320 points)
Inclusion in our Ambassadors’ Newsletter
Two tickets to the 86th and 102nd Floor Observatories
Two tickets to a scheduled Saturday morning Sunrise Experience
Two entries to the coveted annual Empire State Building Run-Up (assignable to a family member or friend) or lottery entry for access for two (2) guests to one of the exclusive ESB influencer or celebrity visit events. Non-transferable.
Platinum Ambassador (Unlocked at 1,760 points)
Inclusion in our Ambassadors’ Newsletter
Four tickets to the 86th and 102nd Floor Observatories
Four tickets to a scheduled Saturday morning Sunrise Experience
One entry to the coveted annual Empire State Building Run-Up (assignable to a family member or friend).
Entry for access for four (4) guests to one of the exclusive ESB influencer or celebrity visit events. Non-transferable
Each new member of the Ambassador Program will receive a custom NFT upon signup. For each tier achieved, members will receive additional custom NFTs, developed and distributed in partnership with Uptop, which feature the “World’s Most Famous Building” against an Art Deco backdrop in the tier’s respective metallic tone. The exclusive NFTs serve as a digital keepsake and a key to unlock their personalized rewards.
Visitors who join the Ambassador Program who purchased tickets on or after Feb. 1, 2024 will automatically receive points and the new member NFT for their last purchase retroactively. Points and status acquired remain until redemptions and do not expire.
The Empire State Building Observatory recently underwent a $165 million reimagination that includes a dedicated visitor entrance, an immersive museum with nine galleries, brand new bespoke Observatory Host uniforms, and iconic 86th and 102nd Floor Observatories. The reimagined Observatory Experience was recently voted the number one attraction in the U.S. by Tripadvisor travelers for two consecutive years.
Registration for the Ambassador Program can be found here.
Hi-res imagery can be found here. More information about the Empire State Building Observatory can be found online.
About the Empire State Building
The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, the #1 attraction in the US for the second year in a row in Tripadvisor’s 2023 Travelers’ Choice Awards: Best of the Best, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.
Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.
What rewards are offered in the Empire State Building (ESB) ambassador program?
Rewards include exclusive NFTs, complimentary tickets to the 86th and 102nd Floor Observatories, access to influencer events, Sunrise Experiences, and the Empire State Building Run-Up.
How many tiers are there in the ESB ambassador program?
There are four tiers in the ESB ambassador program: Ambassador, Bronze Ambassador, Silver Ambassador, Gold Ambassador, and Platinum Ambassador.
What are the benefits of being a Gold Ambassador in the ESB program?
Gold Ambassadors receive two tickets to the 86th and 102nd Floor Observatories, two tickets to a scheduled Saturday morning Sunrise Experience, and entries to the Empire State Building Run-Up or access to influencer events.
What are custom NFTs in the ESB ambassador program?
Custom NFTs are digital keepsakes given to members upon signup and for each tier achieved, featuring the Empire State Building against an Art Deco backdrop in the tier's metallic tone.
What recent changes were made to the Empire State Building Observatory?
The Observatory recently underwent a $165 million reimagining, including a new visitor entrance, immersive museum, bespoke uniforms, and enhancements to the 86th and 102nd Floor Observatories.
