The 2024 Empire State Building Run-Up Returns Oct. 9

Rhea-AI Summary

The Empire State Building Run-Up (ESBRU) is set to return on Oct. 9, 2024, presented by Starbucks and powered by the Challenged Athletes Foundation. The 46th annual event will see approximately 500 runners race up 1,576 stairs to the 86th Floor Observatory. Lottery registration is open from July 29 to Aug. 9, 2024, with a $175 participation fee for accepted runners.

The event includes heats for elite runners, athletes with disabilities, celebrities, and the public. The Empire State Building houses a Starbucks Reserve® flagship store spanning three floors. The Challenged Athletes Foundation serves as the official charity partner, offering a guaranteed entry for fundraisers.

Positive

• Event attracts approximately 500 participants, indicating strong interest
• Partnership with Starbucks and Challenged Athletes Foundation may enhance event visibility and sponsorship
• Participation fee of $175 per runner could generate significant revenue
• Empire State Building houses a Starbucks Reserve® flagship store, potentially increasing foot traffic

Negative

• None.

Presented by Starbucks and Powered by the Challenged Athletes Foundation

Lottery Opens July 29

NEW YORK--(BUSINESS WIRE)-- The Empire State Building (ESB) announced today the return of the annual Empire State Building Run-Up (ESBRU) on Oct. 9, 2024 – presented by Starbucks and powered by the Challenged Athletes Foundation – with lottery registration open online from today, July 29, 2024, until Aug. 9, 2024, at 4 p.m. EDT.

The 2024 Empire State Building Run-Up Returns Oct. 9 Presented by Starbucks and Powered by the Challenged Athletes Foundation Lottery Opens July 29 (Photo: Business Wire)

Approximately 500 runners will race up the building’s 1,576 stairs to the iconic 86^th Floor Observatory in the 46^th annual Run-Up. This year’s designated heats will include elite runners, athletes with disabilities, celebrities, media, building tenants, and the public, among others. Registered runners will be notified of their race status on Aug. 12, with participation costs of $175 per runner to be charged only upon acceptance from the lottery.

“The world’s most famous tower race – the Empire State Building Run-Up – challenges athletes from across the globe, and we can’t wait to welcome them back to the Empire State Building for this bucket-list experience,” said Tony Malkin, chairman and CEO of Empire State Realty Trust. “We congratulate in advance our amazing participants for this astonishing achievement – the race to the top of the ‘World’s Most Famous Building’ and Tripadvisor’s number one-rated attraction in the world.”

The Empire State Building is home to a Starbucks Reserve® flagship store. Covering three floors and 23,000 square feet, this location offers premium coffee and cocktail experiences like Signature Espresso Martinis, Whiskey Barrel-Aged Coffee, and interactive workshops showcasing the craft and innovation behind Starbucks coffee. Visitors can also enjoy elevated food, desserts, and exclusive Starbucks Reserve merchandise.

Challenged Athletes Foundation® (CAF) serves as the official charity partner of the ESBRU once again with a designated division for athletes with permanent physical disabilities and CAF supporters who raise funds to empower lives through sports. Runners can bypass the lottery and run with #TeamCAF with a guaranteed charity fundraising entry found online.

The 2024 Empire State Building Run-Up is produced by Super Race Systems.

More information about the Empire State Building Run-Up and the official lottery entry can be found online. Hi-res imagery and video from previous years can be downloaded here.

About the Empire State Building

The Empire State Building, the “World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102^nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86^th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared the #1 Attraction in the World – and #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s Travelers’ Choice Awards: Best of the Best Things to Do, "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.

Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.

Source: Empire State Realty Trust, Inc.

Category: Observatory

View source version on businesswire.com: https://www.businesswire.com/news/home/20240729379325/en/

MEDIA:

Empire State Realty Trust

Jamie Steinberg

jsteinberg@esrtreit.com

Source: Empire State Realty Trust, Inc.

FAQ

When is the 2024 Empire State Building Run-Up (ESBRU) taking place?

The 2024 Empire State Building Run-Up (ESBRU) is scheduled for October 9, 2024.

How many stairs do participants climb in the Empire State Building Run-Up?

Participants in the Empire State Building Run-Up climb 1,576 stairs to reach the 86th Floor Observatory.

What is the registration process for the 2024 ESBRU?

Registration for the 2024 ESBRU is through a lottery system open from July 29 to August 9, 2024. Runners will be notified of their race status on August 12.

How much does it cost to participate in the Empire State Building Run-Up?

The participation cost for the Empire State Building Run-Up is $175 per runner, charged only upon acceptance from the lottery.