Sunglass Hut Announces New, First-Of-Its-Kind Loyalty Program

Rhea-AI Summary

EssilorLuxottica's Sunglass Hut introduces The Sun Club, a points-based loyalty program offering exclusive benefits to customers, including rewards for purchases and engagement activities. The program aims to enhance the shopping experience for eyewear enthusiasts.

The Sun Club unveils points-based program for shoppers.

NEW YORK, March 4, 2024 /PRNewswire/ -- EssilorLuxottica's Sunglass Hut, the world's premier destination for high-quality sunglasses, has today announced the launch of a new innovative loyalty program, The Sun Club. The pioneering program is designed to reward loyal customers and will offer exclusive benefits throughout the year.

With a new approach to customer loyalty, The Sun Club will provide eyewear enthusiasts with a variety of avenues to earn rewards. In-store & online shoppers will receive 10 points for every dollar spent, plus bonus points on specific purchases and during certain timeframes. Participants will also receive additional points for engagement activities, starting from loyalty card subscription and when activating their MyAccount profiles.

The Sun Club members will be invited to advance through 4 tiers of loyalty and receive incremental insider benefits including:

• Birthday & anniversary promotions
• Gifts with purchase
• Exclusive product launches and sales
• Branded gifts
• And more

"We are thrilled to introduce The Sun Club, a unique loyalty program that not only rewards our customers but also elevates their shopping experience," said Giorgio Pradi, President and General Manager of North America at Sunglass Hut. "Our goal is to create a community of eyewear enthusiasts who feel valued and excited about the exclusive benefits and personalized experiences that await them."

Sunglass Hut invites all sunglass enthusiasts to join The Sun Club and unlock a world of rewards, exclusive perks, and personalized experiences. To learn more about The Sun Club and its launch on February 20th, visit https://www.sunglasshut.com/us/sunglasses/loyalty-program. 

ABOUT SUNGLASS HUT
Founded in 1971, Sunglass Hut has grown into the best curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 3,000 retail locations. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China, Southeast Asia and beyond, providing consumers with a fun, highly engaging shopping experience in-store and online. www.sunglasshut.com. Part of the EssilorLuxottica Group, the world's leading manufacturer and distributor of eyewear. https://www.sunglasshut.com/

ABOUT ESSILORLUXOTTICA
EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technology and the other in the craftsmanship of iconic eyewear, to set new industry standards for vision care and the consumer experience around it. Influential eyewear brands including Ray-Ban and Oakley, lens technology brands including Varilux and Transitions, and world-class retail brands including Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and GrandVision are part of the EssilorLuxottica family. EssilorLuxottica has approximately 190,000 employees. In 2022, the Company generated consolidated revenue of Euro 24.5 billion. The EssilorLuxottica share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL:FP. For more information, please visit: https://www.essilorluxottica.com/en/

PUBLIC RELATIONS CONTACT
Nikki Klarberg, Sunglass Hut Global PR – nklarberg@us.luxottica.com

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SOURCE Sunglass Hut

FAQ

What is the name of EssilorLuxottica's loyalty program?

The Sun Club

How many points do customers receive for every dollar spent?

10 points

What are some benefits for The Sun Club members?

Birthday & anniversary promotions, gifts with purchase, exclusive product launches, branded gifts, and more

Who is the President and General Manager of North America at Sunglass Hut?

Giorgio Pradi