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MacDermid Enthone Industrial Solutions Supports the Future of Automotive Engineering

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MacDermid Enthone Industrial Solutions has announced its sponsorship of The University of Florida's Formula Society of Automotive Engineers (FSAE) racing team, Gator Motorsports. The partnership focuses on supporting the team's electric vehicle design optimization through advanced busbar plating solutions.

Following Gator Motorsports' transition to electric vehicle design in 2023, Battery Packaging Engineer Zachariah Taylor sought MacDermid Enthone's expertise to enhance power transport efficiency. The company donated busbars plated with their electroless nickel technology and provided technical support through their specialists Ambrose Schaffer and Austin King.

The collaboration aims to optimize current flow and minimize high voltage contact corrosion in the team's Formula-style racecar, which will compete at the FSAE Design Competition in Michigan this June.

MacDermid Enthone Industrial Solutions ha annunciato la sua sponsorizzazione del team di corse Formula Society of Automotive Engineers (FSAE) dell'Università della Florida, Gator Motorsports. La partnership si concentra sul supporto all'ottimizzazione del design dei veicoli elettrici del team attraverso soluzioni avanzate di placcatura dei busbar.

Dopo la transizione di Gator Motorsports verso il design di veicoli elettrici nel 2023, l'ingegnere per il packaging delle batterie Zachariah Taylor ha cercato l'expertise di MacDermid Enthone per migliorare l'efficienza del trasporto dell'energia. L'azienda ha donato busbar placcati con la loro tecnologia di nichel elettroless e ha fornito supporto tecnico tramite i loro specialisti Ambrose Schaffer e Austin King.

La collaborazione mira a ottimizzare il flusso di corrente e a minimizzare la corrosione da contatto ad alta tensione nella racecar in stile Formula del team, che parteciperà alla FSAE Design Competition in Michigan questo giugno.

MacDermid Enthone Industrial Solutions ha anunciado su patrocinio al equipo de carreras de la Formula Society of Automotive Engineers (FSAE) de la Universidad de Florida, Gator Motorsports. La asociación se centra en apoyar la optimización del diseño de vehículos eléctricos del equipo a través de soluciones avanzadas de platinado de busbars.

Tras la transición de Gator Motorsports hacia el diseño de vehículos eléctricos en 2023, el ingeniero de empaquetado de baterías Zachariah Taylor buscó la experiencia de MacDermid Enthone para mejorar la eficiencia del transporte de energía. La empresa donó busbars plateados con su tecnología de níquel electroless y proporcionó apoyo técnico a través de sus especialistas Ambrose Schaffer y Austin King.

La colaboración tiene como objetivo optimizar el flujo de corriente y minimizar la corrosión por contacto de alta tensión en el coche de carreras de estilo Formula del equipo, que competirá en la FSAE Design Competition en Michigan este junio.

MacDermid Enthone Industrial Solutions는 플로리다 대학교의 자동차 엔지니어 협회(Formula Society of Automotive Engineers, FSAE) 레이싱 팀인 Gator Motorsports의 후원을 발표했습니다. 이 파트너십은 팀의 전기차 설계 최적화를 지원하는 데 중점을 두고 고급 버스바 도금 솔루션을 제공합니다.

2023년 Gator Motorsports가 전기차 설계로 전환한 후, 배터리 포장 엔지니어인 Zachariah Taylor는 전력 전송 효율성을 높이기 위해 MacDermid Enthone의 전문 지식을 찾았습니다. 이 회사는 전기 도금 니켈 기술로 도금된 버스바를 기부하고, 전문가 Ambrose Schaffer와 Austin King을 통해 기술 지원을 제공했습니다.

이번 협업은 팀의 포뮬러 스타일 경주차에서 전류 흐름을 최적화하고 고전압 접촉 부식 최소화를 목표로 하고 있으며, 해당 차량은 이번 6월 미시간에서 열리는 FSAE 디자인 대회에 참가할 예정입니다.

MacDermid Enthone Industrial Solutions a annoncé son parrainage de l'équipe de course de la Formula Society of Automotive Engineers (FSAE) de l'Université de Floride, Gator Motorsports. Ce partenariat se concentre sur le soutien à l'optimisation de la conception des véhicules électriques de l'équipe grâce à des solutions avancées de plaquage de busbars.

Suite à la transition de Gator Motorsports vers la conception de véhicules électriques en 2023, l'ingénieur en emballage de batteries Zachariah Taylor a recherché l'expertise de MacDermid Enthone pour améliorer l'efficacité du transport d'énergie. L'entreprise a fait don de busbars plaqués avec leur technologie de nickel sans électrolyse et a fourni un soutien technique par l'intermédiaire de leurs spécialistes Ambrose Schaffer et Austin King.

La collaboration vise à optimiser le flux de courant et à minimiser la corrosion par contact à haute tension dans la voiture de course de style Formula de l'équipe, qui participera à la FSAE Design Competition dans le Michigan ce mois de juin.

MacDermid Enthone Industrial Solutions hat seine Sponsoring-Partnerschaft mit dem Racing-Team der Formula Society of Automotive Engineers (FSAE) der Universität Florida, Gator Motorsports, bekannt gegeben. Die Partnerschaft konzentriert sich darauf, das Design von Elektrofahrzeugen des Teams durch fortschrittliche Lösungen zur Plattierung von Busbars zu unterstützen.

Nach dem Übergang von Gator Motorsports zum Design von Elektrofahrzeugen im Jahr 2023 suchte der Batterieverpackungsingenieur Zachariah Taylor die Expertise von MacDermid Enthone, um die Effizienz des Energietransports zu verbessern. Das Unternehmen spendete Busbars, die mit ihrer chemisch abgeschiedenen Nickeltechnologie plattiert sind, und bot technische Unterstützung durch ihre Spezialisten Ambrose Schaffer und Austin King an.

Die Zusammenarbeit zielt darauf ab, den Stromfluss zu optimieren und die Korrosion durch Hochspannungs-Kontakt im Formel-Rennwagen des Teams zu minimieren, der im Juni an der FSAE Design Competition in Michigan teilnehmen wird.

Positive
  • Strategic entry into educational partnerships in the growing electric vehicle sector
  • Practical demonstration of product capabilities in high-performance applications
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GAINESVILLE, Fla., March 25, 2025 /PRNewswire/ -- MacDermid Enthone Industrial Solutions, a leading manufacturer of chemical compounds utilized in surface finishing applications, today announced its commitment to sponsor The University of Florida's Formula Society of Automotive Engineers (FSAE) racing team, Gator Motorsports. This student organization designs, builds, and races a Formula-style racecar, competing against teams from across the United States at the FSAE Design Competition each year in Michigan.

After transitioning from an internal combustion engine to an electric vehicle design in 2023, the team at Gator Motorsports was looking to optimize the power transport within their vehicle, with the goal of enhancing speed and performance on the track. After exploring busbar plating options, Battery Packaging Engineer, Zachariah Taylor, reached out to MacDermid Enthone for help.

"Busbars are a critical component to the design of an electric vehicle, and we needed to optimize the current flow while minimizing high voltage contact corrosion to get more power out of our design," noted Taylor. "After researching plating solutions, I knew we wanted to work with the best. I reached out to MacDermid Enthone to discuss opportunities to integrate their electroless nickel plating technology into our racecar."

MacDermid Enthone quickly responded, donating busbars plated with their industry-leading electroless nickel technology to the Gator Motorsports team. Along with the product donation, Ambrose Schaffer, Global Product Line Manager at MacDermid Enthone, and Austin King, EN Technical Specialist, partnered with Zachariah and his teammates to provide ongoing support and education. The team gained a deeper understanding of innovative surface finishing technologies and the benefits they can deliver to the evolving electric vehicle sector.

"We are thrilled to support the Gator Motorsports team for the 2024/2025 season," said Timothy Gotsick, VP of Technology & Innovation at MacDermid Enthone Industrial Solutions. "These talented students are the future of automotive engineering, and the innovations they develop today will impact the next generation of automotive manufacturing. We are honored to play a small role in their success and look forward to watching the team shine this June at the FSAE Design Competition!"

To learn more about Gator Motorsports, visit www.gatormotorsports.org 

About MacDermid Enthone Industrial Solutions:

Established in 1922, MacDermid Enthone Inc., operating as MacDermid Enthone Industrial Solutions, stands as a global leader, specializing in the manufacture of chemical compounds catering to all facets of surface coating applications. Their product portfolio includes innovative solutions designed to meet the evolving demands of the dynamic surface finishing industry and ever-changing customer requirements, with a strong focus on sustainable technologies and enhanced technical support. MacDermid Enthone Industrial Solutions operates as a business unit of Element Solutions Inc (NYSE: ESI), a diversified specialty chemicals company serving a broad spectrum of industries with innovative solutions that enhance everyday products. For more information, please visit MacDermidEnthone.com.

About Gator Motorsports

At Gator Motorsports, the opportunity to design, manufacture, and build a Formula-style racecar is more than just an extracurricular pursuit, it is a passion. Each June, Gator Motorsports competes against 100 teams from all over the world in the Formula Society of Automotive Engineers (FSAE) design competition in Michigan. This competition assesses the team's ability to not only engineer and produce a reliable, high-performance vehicle but also its ability to organize and manage a team to develop a feasible product for the market. Gator Motorsports provides students with the technical, teamwork, and project management skills required to transition seamlessly into careers in industry. Learn more at gatormotorsports.org.

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Pam Anderson

pam.anderson@829llc.com

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SOURCE MacDermid Enthone Industrial Solutions

FAQ

What technology did MacDermid Enthone provide to Gator Motorsports' electric racing car?

MacDermid Enthone provided electroless nickel plating technology for busbars to optimize current flow and minimize high voltage contact corrosion.

When will Gator Motorsports compete with their MacDermid Enthone-enhanced electric vehicle?

The team will compete at the FSAE Design Competition in Michigan in June 2025.

When did Gator Motorsports transition from combustion engine to electric vehicle design?

Gator Motorsports transitioned from an internal combustion engine to an electric vehicle design in 2023.

What specific support is MacDermid Enthone providing to the University of Florida's racing team?

They donated plated busbars and provided technical support and education through their specialists Ambrose Schaffer and Austin King.
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