Erie Insurance YourTurn Program Rewards Safe Driving

Rhea-AI Summary

Erie Insurance has expanded its YourTurn™ rewards program, designed to encourage safe driving among policyholders, now including Pennsylvania. This initiative aims to reduce car crashes, which claimed nearly 40,000 lives in 2019, by rewarding safe driving behaviors via a smartphone app. Participants can earn rewards biweekly based on improvements in their driving habits, significantly reducing risky behaviors like phone distraction. Erie Insurance is a top-rated insurer operating in multiple states, emphasizing its commitment to safety and customer engagement.

Positive

• Introduction of YourTurn™ rewards program in Pennsylvania, promoting safe driving.
• Policyholders have reported a 35% reduction in phone distractions and 20% in hard braking, enhancing road safety.
• The program incentivizes safe driving habits, benefiting youthful drivers and parents.

Negative

• None.

ERIE, Pa., March 29, 2021 /PRNewswire/ -- Vehicle crashes killed nearly 40,000 people in 2019, according to the National Safety Council. Many victims are youthful drivers, with car crashes being the number one cause of teen deaths in the United States.

YourTurn™, a rewards program offered by Erie Insurance, aims to reduce car crashes among drivers by rewarding ERIE policyholders for safe behaviors behind the wheel. The program is now available to drivers in Indiana, Maryland, Ohio, Tennessee, Virginia, Wisconsin and West Virginia. Today we announce YourTurn's availability in Pennsylvania.

"We're proactively helping drivers develop a lifetime of safe driving habits, using technology that they are already comfortable with," said Jon Bloom, vice president of product management at Erie Insurance. "We believe the best way to do so is to provide incentives to make our drivers safer."

The program uses a smartphone application to track driving behaviors including acceleration, braking, cornering, phone distraction and speeding by collecting GPS and location data as well as accelerometer data, gyroscope data, phone movement and screen activation data¹.

Depending on how safely they drive, drivers can earn rewards every two weeks that can be redeemed for gift cards or donated to charity.

Drivers see an average reduction of 35% in phone distractions, 20% in hard braking and a 20% reduction in at-risk speeding².

"ERIE's YourTurn rewards program is tops in the industry," said Monica Gray, principal agent and owner of Remarkable Insurance Agency in Newark, Ohio. "Our policyholders enjoy being rewarded for safe driving behaviors and the program also provides additional peace of mind to parents of youthful drivers."

The rewards program is optional and will not impact insurance coverage.

Contact an ERIE agent today to find out how you can enroll in the YourTurn program to start earning rewards and promoting safe driving habits for your entire family.

About Erie Insurance
According to A.M. Best Company, Erie Insurance Group, based in Erie, Pennsylvania, is the 11th largest homeowners insurer, 12th largest automobile insurer in the United States based on direct premiums written and the 16th largest property/casualty insurer in the United States based on total lines net premium written. The Group, rated A+ (Superior) by A.M. Best Company, has nearly 6 million policies in force and operates in 12 states and the District of Columbia. Erie Insurance Group is a Fortune 500 company. For more information about Erie Insurance, visit www.erieinsurance.com

¹ YourTurn Program is not available in all states. Ages 16-23 can earn rewards of up to $10 every two weeks, ages 24+ can earn rewards of up to $5 every two weeks, based on driving 50 tracked miles and the participating driver's score during the scoring period. Must drive a minimum of 50 tracked miles during each two-week reward period. Standard text messaging rates apply. Must have a compatible smartphone device with a data plan subscription and GPS capabilities and used exclusively by the participating driver.

² Driving improvement statistics provided by Cambridge

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SOURCE Erie Insurance Group

FAQ

What is the YourTurn rewards program by Erie Insurance?

YourTurn is a rewards program that incentivizes safe driving behaviors among Erie Insurance policyholders, offering rewards for safe driving tracked via a smartphone app.

Which states have access to the YourTurn rewards program?

The YourTurn rewards program is available in Indiana, Maryland, Ohio, Tennessee, Virginia, Wisconsin, West Virginia, and now Pennsylvania.

What are the benefits of participating in the YourTurn program?

Participants can earn rewards every two weeks based on their driving behavior, leading to a safer driving experience and potential financial rewards.

How does the YourTurn program affect insurance coverage?

The YourTurn rewards program is optional and will not impact insurance coverage for participants.

What improvements in driving behavior does the YourTurn program track?

The program tracks acceleration, braking, cornering, phone distractions, and speeding using GPS and various sensor data from smartphones.