As summer road trip season begins, Erie Insurance releases number of crashes that could be avoided if drivers left car safety features turned on
On May 24, 2022, Erie Insurance released findings from a national survey highlighting that many U.S. drivers disable safety features in their vehicles due to annoyance. The report estimated that enabling these features could prevent significant accidents: 60% of front-to-rear crashes, equating to over 16,000 incidents, and 14% of single vehicle crashes, resulting in nearly 8,000 fewer crashes. If all vehicles had automated emergency braking activated, it could potentially reduce crashes by 750,000. The report aimed to raise awareness about the benefits of safety technologies.
- Potential to prevent 750,000 crashes if safety features are utilized.
- 60% reduction in front-to-rear crashes could save over 16,000 lives.
- 14% reduction in single vehicle crashes could lead to nearly 8,000 fewer accidents.
- None.
ERIE, Pa., May 24, 2022 /PRNewswire/ -- A national survey by Erie Insurance found a significant portion of U.S. drivers turned off or disabled features designed to make their cars safer, in part because they found them annoying or distracting. A new analysis shows the estimated percentage and number of certain types of crashes that could have been avoided that year had drivers left the safety features on.
Specifically, it found that:
- Leaving on automated emergency braking could have reduced front-to-rear crashes by
60% resulting in 16,000+ fewer crashes, - Leaving on lane departure warning could have reduced single vehicle, sideswipe, head-on crashes by
14% or nearly 8,000 fewer crashes, and - Leaving on blind spot monitoring could have reduced lane-change crashes by
15% , resulting in about 1,000 fewer of those types of crashes.
The analysis also looked at the potential safety improvements that could be achieved if all cars had the safety features and left them turned on. For example, if all cars had automated emergency braking and drivers left it on, crashes could be reduced by 750,000.
Erie Insurance consulted with the Insurance Institute for Highway Safety on the analysis to raise awareness of the benefits of safety features and to encourage drivers to use them. IIHS reviewed its data on the crash avoidance effects of various features in combination with Erie Insurance survey data on the percentage of drivers who admitted to turning off or otherwise disabling those features. Both the IIHS and Erie Insurance survey data were published in 2020.
"We hope that seeing the huge benefits of these safety features will encourage drivers to use them, even if at first they don't like them," said Jon Bloom, senior vice president of personal products, Erie Insurance. "It's one thing to know intuitively that a certain feature makes driving safer, but it's another to see the impact in hard numbers. These safety features can help prevent thousands of crashes."
It's easy to see why people might be tempted to turn off features they find distracting given that many drivers are rightfully doing all they can to avoid distracted driving, Bloom added. "But if drivers take the time to get used to the features, they will no longer experience them as distractions and everyone will benefit from fewer crashes and safer roads," said Bloom.
Even experts who welcome technological advances that improve safety concede there's an adjustment period.
"Every new feature in a car requires a bit of training to use. But when it comes to safety features, the data clearly show the time taken is well worth the effort," said Paul Atchley, Ph.D., a professor of psychology at the University of South Florida who has been studying distracted driving for more than two decades. "Even though I find the blind spot monitor in my new car overly protective, even one useful warning can be the difference between a safe lane change and a near crash."
Click here to see a ranked list of 11 car technology features drivers most disable and why.
About Erie Insurance
According to A.M. Best Company, Erie Insurance Group, based in Erie, Pennsylvania, is the 11th largest homeowners insurer, 13th largest automobile insurer and 13th largest commercial lines insurer in the United States based on direct premiums written. Founded in 1925, Erie Insurance is a Fortune 500 company and the 19th largest property/casualty insurer in the United States based on total lines net premium written. Rated A+ (Superior) by A.M. Best, ERIE has more than 6 million policies in force and operates in 12 states and the District of Columbia. News releases and more information are available on ERIE's website at www.erieinsurance.com.
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SOURCE Erie Insurance Group
FAQ
What did the Erie Insurance survey released on May 24, 2022, reveal about driver behavior regarding safety features?
How many crashes could be avoided according to Erie Insurance analysis if safety features are left on?
What are the specific crash reduction percentages mentioned in the Erie Insurance findings?
Who collaborated with Erie Insurance on the safety features analysis?
What is the goal of the Erie Insurance report on car safety features?
