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HOLMDEL, N.J., March 5, 2025 /PRNewswire/ -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), has announced an agreement with FREENOW, Europe's leading multi-mobility app with taxis at its core, to transform its customer communication strategy using Vonage Communications APIs.

Leveraging Vonage's Messages API which includes support for RCS, WhatsApp, and SMS,  along with Fraud Defender Advanced and Number Verification, FREENOW is implementing more robust and secure, branded communication solutions. Currently live in nine countries, this tailored approach is designed to improve customer trust, simplify the customer experience and drive measurable outcomes, such as enhanced click-through rates (CTR) and optimized one-time password (OTP) conversion rates.

Known for offering a wide range of vehicles to consumers, FREENOW empowers its users across 150 cities in multiple European markets to access taxis, car-sharing services, e-scooters, e-bikes, and more—all in one app. Through this comprehensive solution, FREENOW is set to transform its customer communication strategy using Vonage's innovative API solutions.

"Partnering with Vonage reflects our dedication to seamless and secure communication with our customers," said Tim Ossenfort, Vice President of Engineering at FREENOW. "Vonage's APIs provide us with the flexibility and reliability to meet the demands of millions of users across Europe, enabling us to deliver branded, interactive experiences that inspire confidence, enhance engagement and speed and simplify the customer experience. Looking ahead, we plan to incorporate Number Verification and Silent Authentication via Network APIs into our solution, further strengthening the trust and security that underpin our customer interactions."

The collaboration began with FREENOW utilizing Vonage's SMS and WhatsApp solutions, key in ensuring direct and efficient interactions with users. Building on this foundation, FREENOW is moving towards implementing branded messages via RCS to introduce an added layer of trust and interactivity. Notably, FREENOW is already achieving a 100% conversion rate with RCS-ready devices, showcasing the success and potential of this messaging approach. By integrating verified business communications, FREENOW is positioned to provide a more engaging, user-friendly messaging experience. These advancements will help the company streamline marketing campaigns, customer support, and OTP services.

"This agreement between Vonage and FREENOW sets a new milestone in user-focused, technology-driven communication for Europe's mobility sector," said Seckin Arikan, Head of API at Vonage. "By combining FREENOW's dynamic vision as a multi-mobility powerhouse with our industry-leading communications technologies, we're excited to drive innovation and create a more secure and engaging user experience. By providing a simple and secure alternative to SMS with the added support for branding and sharing rich media like photos and videos that customers have come to expect, we're seeing more and more demand for RCS. This partnership underscores our commitment to empowering businesses with the tools they need to connect with their customers, simply and securely."

About Vonage 
Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation, providing a comprehensive set of engagement solutions to deliver richer, more personal and meaningful communications across the entire customer and employee experience.

Vonage's Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solutions enable companies to transform how they communicate and operate from the office or anywhere. Vonage's Communications Platform as a Service (CPaaS) offering is fully programmable and allows developers to embed video, voice, chat, messaging, AI and verification into existing products, workflows and systems using communications APIs. Leveraging the power of the network, Vonage's CPaaS is expanding to incorporate new network capabilities exposed as APIs to help developers worldwide pioneer new, advanced applications that help enterprises reimagine their business, transform their operations and improve customer experiences.

Vonage is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC), and a business area within the Ericsson Group called Business Area Global Communications Platform. To follow Vonage on LinkedIn, visit linkedin.com/company/Vonage/. To become a fan on Facebook, go to facebook.com/vonage. To subscribe on YouTube, visit youtube.com/vonage.

About FREENOW

FREENOW is Europe's multi-mobility app with taxi offering at its core, available in 9 European markets and over 150 cities. Its users can access various mobility services within a single app, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds and public transport. FREENOW partners with numerous mobility brands and aggregates their offering with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. FREENOW is backed by its shareholders: BMW Group and Mercedes-Benz Mobility. FREENOW's  HQ is located in Hamburg and the company is led by CEO Thomas Zimmermann.

Visit our Website for further information and download the FREENOW app for iOS or Android.

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SOURCE Vonage

FAQ

What is the purpose of FREENOW's partnership with Vonage?

FREENOW partnered with Vonage to transform its customer communication strategy using Communications APIs, implementing secure branded messaging solutions to improve customer trust and simplify user experience.

What communication technologies is FREENOW implementing through Vonage?

FREENOW is implementing Vonage's Messages API with RCS, WhatsApp, and SMS support, along with Fraud Defender Advanced and Number Verification solutions.

What results has FREENOW achieved with RCS messaging?

FREENOW has achieved a 100% conversion rate with RCS-ready devices, demonstrating successful implementation of their messaging approach.

How many cities does FREENOW operate in across Europe?

FREENOW operates in 150 cities across multiple European markets, offering various mobility services including taxis, car-sharing, e-scooters, and e-bikes.

What future security features is FREENOW planning to implement?

FREENOW plans to incorporate Number Verification and Silent Authentication via Network APIs to further strengthen trust and security in customer interactions.