mydealz Chooses Vonage to Revolutionize Deal Sharing Through Rich Communication Services (RCS)
mydealz, Germany's largest social shopping community, has partnered with Vonage, an Ericsson (NASDAQ: ERIC) subsidiary, to implement Rich Communication Services (RCS) for enhanced user messaging experiences. The integration enables mydealz to deliver real-time deal notifications with rich media content, including images and clickable buttons, directly to users' mobile messaging inboxes.
As the first in the region to incorporate RCS into its marketing strategy, mydealz will benefit from trusted message branding, improved reach, heightened engagement, and increased customer satisfaction. The partnership allows for more interactive, personalized communications and customized offers based on user preferences, positioning mydealz as a pioneer in Germany's digital marketplace.
mydealz, la più grande comunità di shopping sociale in Germania, ha stretto una partnership con Vonage, una sussidiaria di Ericsson (NASDAQ: ERIC), per implementare Rich Communication Services (RCS) e migliorare l'esperienza di messaggistica per gli utenti. L'integrazione consente a mydealz di inviare notifiche sui deal in tempo reale con contenuti multimediali arricchiti, inclusi immagini e pulsanti cliccabili, direttamente nelle cassette di posta dei messaggi mobili degli utenti.
Essendo la prima nella regione a incorporare RCS nella propria strategia di marketing, mydealz beneficerà di un branding affidabile dei messaggi, una maggiore portata, un coinvolgimento aumentato e una soddisfazione del cliente crescente. La partnership consente comunicazioni più interattive e personalizzate, oltre a offerte su misura basate sulle preferenze degli utenti, posizionando mydealz come pioniera nel mercato digitale in Germania.
mydealz, la comunidad de compras sociales más grande de Alemania, se ha asociado con Vonage, una subsidiaria de Ericsson (NASDAQ: ERIC), para implementar Rich Communication Services (RCS) y mejorar las experiencias de mensajería de los usuarios. La integración permite a mydealz enviar notificaciones de ofertas en tiempo real con contenido multimedia enriquecido, incluidas imágenes y botones clicables, directamente a las bandejas de entrada de mensajería móvil de los usuarios.
Como la primera en la región en incorporar RCS en su estrategia de marketing, mydealz se beneficiará de una marca de mensajes confiable, un mejor alcance, mayor participación y una mayor satisfacción del cliente. La asociación permite comunicaciones más interactivas y personalizadas, junto con ofertas a medida basadas en las preferencias de los usuarios, posicionando a mydealz como pionero en el mercado digital de Alemania.
mydealz는 독일 최대의 소셜 쇼핑 커뮤니티로서, Vonage (에릭슨의 자회사, NASDAQ: ERIC)와 파트너십을 맺고 Rich Communication Services (RCS)를 구현하여 사용자 메시징 경험을 향상시킬 예정입니다. 이 통합을 통해 mydealz는 사용자의 모바일 메시징 받은 편지함으로 직접 이미지 및 클릭 가능한 버튼을 포함한 풍부한 미디어 콘텐츠로 실시간 딜 알림을 전달할 수 있습니다.
RCS를 마케팅 전략에 통합한 첫 번째 기업으로서, mydealz는 신뢰할 수 있는 메시지 브랜딩, 향상된 도달 범위, 증가된 참여도 및 고객 만족도 향상이라는 혜택을 누릴 것입니다. 이 파트너십은 사용자 선호에 기반한 맞춤형 제안 및 보다 인터랙티브하고 개인화된 커뮤니케이션을 가능하게 하여, mydealz를 독일 디지털 시장의 선구자로 자리 잡게 합니다.
mydealz, la plus grande communauté de shopping social d'Allemagne, s'est associée à Vonage, une filiale d'Ericsson (NASDAQ : ERIC), pour mettre en œuvre Rich Communication Services (RCS) afin d'améliorer l'expérience de messagerie des utilisateurs. Cette intégration permet à mydealz de fournir des notifications d'offres en temps réel avec un contenu multimédia enrichi, incluant des images et des boutons cliquables, directement dans les boîtes de réception de messagerie mobile des utilisateurs.
En tant que première dans la région à intégrer RCS dans sa stratégie marketing, mydealz bénéficiera d'une marque de message de confiance, d'une meilleure portée, d'un engagement accru et d'une satisfaction client améliorée. Ce partenariat permet des communications plus interactives et personnalisées ainsi que des offres personnalisées basées sur les préférences des utilisateurs, positionnant mydealz comme un pionnier sur le marché numérique allemand.
mydealz, Deutschlands größte soziale Einkaufsgemeinschaft, hat sich mit Vonage, einer Tochtergesellschaft von Ericsson (NASDAQ: ERIC), zusammengeschlossen, um Rich Communication Services (RCS) zur Verbesserung der Nutzerkommunikation zu implementieren. Durch diese Integration kann mydealz Echtzeit-Deal-Benachrichtigungen mit reichhaltigen Medieninhalten, einschließlich Bildern und klickbaren Schaltflächen, direkt in die mobilen Nachrichtenpostfächer der Nutzer senden.
Als erstes Unternehmen in der Region, das RCS in seine Marketingstrategie integriert, wird mydealz von vertrauenswürdiger Markenkommunikation, verbesserter Reichweite, höherer Beteiligung und gesteigerter Kundenzufriedenheit profitieren. Die Partnerschaft ermöglicht interaktivere, personalisierte Kommunikation und maßgeschneiderte Angebote basierend auf den Nutzervorlieben, wodurch mydealz als Pionier im digitalen Markt Deutschlands positioniert wird.
- First-mover advantage in implementing RCS technology in the region
- Enhanced customer engagement capabilities through rich media content
- Improved marketing effectiveness through personalized communications
- Strategic advancement in digital transformation
- None.
Shoppers demand experiences that are quicker, more intuitive, and visually rich, making traditional forms of communication less engaging to the consumer. Implementing RCS addresses these needs directly, enabling brands to connect with consumers in increasingly engaging and immersive ways.
With this new functionality, mydealz will now deliver real-time notifications of the hottest deals, interactive shopping experiences through rich media—including images and clickable buttons–and customized offers based on user preferences. These advancements provide users with seamless, intuitive, and impactful ways to explore deals right from their mobile messaging inbox.
“This new capability not only enhances the user experience but positions mydealz as a pioneer in the market,” said Alex Wagner, VP Marketing at mydealz. “By integrating Vonage RCS, mydealz becomes the first in the region to bring this innovative channel to its marketing strategy, strengthening its competitive advantage in the digital shopping industry. With RCS, we’re able to provide our users with timely, visually engaging, and personalized deal alerts unlike anything we've done before."
With Vonage RCS, mydealz is able to leverage a range of benefits, such as trusted message branding, improved reach, heightened engagement, and increased customer satisfaction—all while keeping costs competitive. This innovative approach will not only enhance how shoppers discover deals but will also solidify mydealz’s reputation as a forward-thinking leader in Germany’s digital marketplace.
Vonage played a critical role in ensuring a swift and smooth integration of RCS into mydealz's existing platforms. “This partnership with mydealz is a prime example of our commitment to helping businesses elevate their digital communications,” said Seckin Arikan, Head of API at Vonage. “I am particularly pleased to see the RCS revolution gaining momentum in the industry. As part of the Ericsson Group, we have been dedicated to RCS development for over a decade, and it is truly exciting to witness its realization. By combining our expertise with mydealz’s strategic vision, we’re enabling their marketing and CRM teams to deliver dynamic, personalized interactions directly to users’ devices. It’s not just about sharing deals; it’s about growing customer loyalty through meaningful and memorable shopping experiences.”
To find out more about Vonage, visit www.vonage.com.
About Vonage
Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.
Vonage is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204681931/en/
Vonage Media Contact: Jill Baldassano, + 1 848 301-7024, jill.baldassano@vonage.com
Source: Vonage
FAQ
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