Everyday People Financial Corp. Announces Strategic Partnership with Longstanding Alberta-Based Health Benefits Administrator
Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) has announced a strategic partnership with an established Alberta-based health benefits administrator, effective March 25, 2025. The unnamed partner has over 30 years of experience and has managed claims for more than 300,000 individuals.
The partnership focuses on scaling Everyday People's proprietary Health Spending Account (HSA) Mastercard platform across Canada. The agreement enables joint marketing and management of HSA benefit plans through a co-branded prepaid Mastercard solution, supported by Everyday People's program management services and technology infrastructure.
The company targets a market of 8-9 million working Canadians, noting that the initiative requires no capital to scale while driving significant net margins. The partnership is currently active and aligns with Everyday People's strategy to expand its digital financial services.
Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) ha annunciato una partnership strategica con un amministratore di benefici sanitari con sede in Alberta, a partire dal 25 marzo 2025. Il partner, il cui nome non è stato rivelato, vanta oltre 30 anni di esperienza e ha gestito richieste di risarcimento per più di 300.000 individui.
La partnership si concentra sull'espansione della piattaforma Health Spending Account (HSA) Mastercard di Everyday People in tutto il Canada. L'accordo consente il marketing congiunto e la gestione dei piani di benefici HSA attraverso una soluzione di Mastercard prepagata co-branded, supportata dai servizi di gestione dei programmi e dall'infrastruttura tecnologica di Everyday People.
L'azienda si rivolge a un mercato di 8-9 milioni di canadesi lavoratori, sottolineando che l'iniziativa non richiede capitale per espandersi, generando al contempo margini netti significativi. La partnership è attualmente attiva e si allinea con la strategia di Everyday People di espandere i suoi servizi finanziari digitali.
Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) ha anunciado una asociación estratégica con un administrador de beneficios de salud establecido en Alberta, que entrará en vigor el 25 de marzo de 2025. El socio, cuyo nombre no se ha revelado, cuenta con más de 30 años de experiencia y ha gestionado reclamaciones para más de 300,000 personas.
La asociación se centra en escalar la plataforma Health Spending Account (HSA) Mastercard de Everyday People en todo Canadá. El acuerdo permite el marketing y la gestión conjunta de los planes de beneficios HSA a través de una solución de Mastercard prepago co-marcada, respaldada por los servicios de gestión de programas y la infraestructura tecnológica de Everyday People.
La empresa tiene como objetivo un mercado de 8-9 millones de canadienses trabajadores, señalando que la iniciativa no requiere capital para escalar, mientras genera márgenes netos significativos. La asociación está actualmente activa y se alinea con la estrategia de Everyday People para expandir sus servicios financieros digitales.
Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF)는 2025년 3월 25일부터 앨버타에 본사를 둔 건강 혜택 관리업체와 전략적 파트너십을 체결했다고 발표했습니다. 이름이 공개되지 않은 파트너는 30년 이상의 경험을 보유하고 있으며 30만 명 이상의 청구를 관리해왔습니다.
이 파트너십은 Everyday People의 독점 Health Spending Account (HSA) Mastercard 플랫폼을 캐나다 전역으로 확대하는 데 중점을 두고 있습니다. 이 계약은 Everyday People의 프로그램 관리 서비스 및 기술 인프라에 의해 지원되는 공동 브랜드의 선불 Mastercard 솔루션을 통해 HSA 혜택 계획의 공동 마케팅 및 관리를 가능하게 합니다.
회사는 800-900만 명의 근로 캐나다인을 대상으로 하며, 이 이니셔티브는 확장을 위해 자본이 필요하지 않으면서 상당한 순이익을 창출한다고 언급했습니다. 이 파트너십은 현재 활성화되어 있으며 Everyday People의 디지털 금융 서비스 확장 전략과 일치합니다.
Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) a annoncé un partenariat stratégique avec un administrateur de prestations de santé établi en Alberta, effectif le 25 mars 2025. Le partenaire, dont le nom n'a pas été divulgué, possède plus de 30 ans d'expérience et a géré des demandes pour plus de 300 000 individus.
Ce partenariat vise à étendre la plateforme Health Spending Account (HSA) Mastercard d'Everyday People à travers le Canada. L'accord permet le marketing et la gestion conjoints des plans de prestations HSA via une solution de Mastercard prépayée co-marquée, soutenue par les services de gestion de programme et l'infrastructure technologique d'Everyday People.
L'entreprise cible un marché de 8-9 millions de Canadiens actifs, en soulignant que l'initiative ne nécessite aucun capital pour se développer tout en générant des marges nettes significatives. Le partenariat est actuellement actif et s'aligne avec la stratégie d'Everyday People d'élargir ses services financiers numériques.
Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) hat eine strategische Partnerschaft mit einem etablierten Gesundheitsleistungen-Verwalter aus Alberta angekündigt, die am 25. März 2025 in Kraft tritt. Der nicht namentlich genannte Partner verfügt über mehr als 30 Jahre Erfahrung und hat Ansprüche für über 300.000 Personen verwaltet.
Die Partnerschaft konzentriert sich auf die Skalierung der proprietären Health Spending Account (HSA) Mastercard-Plattform von Everyday People in ganz Kanada. Die Vereinbarung ermöglicht das gemeinsame Marketing und die Verwaltung von HSA-Leistungsplänen durch eine co-branded Prepaid-Mastercard-Lösung, unterstützt von den Programmmanagement-Diensten und der technologischen Infrastruktur von Everyday People.
Das Unternehmen zielt auf einen Markt von 8-9 Millionen arbeitenden Kanadiern ab und weist darauf hin, dass die Initiative keine Kapitalinvestitionen zur Skalierung erfordert und gleichzeitig signifikante Nettomargen erzielt. Die Partnerschaft ist derzeit aktiv und steht im Einklang mit der Strategie von Everyday People, ihre digitalen Finanzdienstleistungen auszubauen.
- Partnership requires zero capital investment to scale
- Significant net margins expected from the initiative
- Access to partner's established network of 300,000+ individuals
- Large addressable market of 8-9 million working Canadians
- Terms of the cooperation agreement not disclosed due to confidentiality
Edmonton, Alberta--(Newsfile Corp. - March 31, 2025) - Everyday People Financial Corp. (TSXV: EPF) (OTCQB: EPFCF) ("Everyday People" or the "Company"), a financial services provider, is pleased to announce that it has entered into a new cooperation agreement effective March 25, 2025 with a prominent Alberta-based health benefits administrator that has been serving Canadians for over 30 years and has administered claims for more than 300,000 individuals.
This partnership enables the Company to immediately scale its proprietary Health Spending Account ("HSA") product in collaboration with a trusted and proven industry partner.
"This is a major milestone in the evolution of our HSA Mastercard platform," said Barret Reykdal, Co-CEO of Financial Services at Everyday People. "With a partner that has deep roots in Alberta and a decades-long track record of excellence in health benefit administration, we are well positioned to accelerate the rollout of our flexible HSA program across Canada." "Our target market size is between eight to nine million working Canadians and requires no capital to scale driving significant net margins to the Company."
The agreement allows both parties to jointly market, solicit, and manage HSA benefit plans through a co-branded prepaid Mastercard solution, backed by Everyday People's program management services and innovative technology infrastructure. Due to confidentiality the terms of the cooperation agreement cannot be disclosed.
"We are incredibly excited about this partnership," added Tyler Hatch, Chief Operating Officer of Financial Services at Everyday People. "We now have the infrastructure, integration, and strategic alignment to scale quickly, and bring modern, flexible healthcare benefits to employers and their employees nationwide."
The partnership is already underway and aligns with Everyday People's broader strategy to expand its digital financial service offerings and create meaningful, scalable solutions for everyday Canadians.
About Everyday People Financial Corp.
Everyday People is founded on the belief that everyone deserves a second chance to financially reestablish themselves with access to affordable credit products. We are changing the way people manage money by enhancing our client services with our own affordable and specialized financial products and literacy programs. We're helping everyday people rebuild their financial health for generational wealth. Operating in the United Kingdom, Canada, and the United States of America, we have a workforce of about 500 people and our operations were first established in 1988,The company includes two main pillars of business: one pillar, EP Revenue Cycle Management operates under our Co-CEO RCM, Graham Rankin, and one pillar, EP Financial Services operates under our Co-CEO Financial Services, Barret Reykdal. We stand for creativity and entrepreneurship. Our combination of companies, products and services has been established to ensure we can fulfill consumers' financial needs and service them in a low-cost and effective manner.
For more information visit: www.everydaypeoplefinancial.com.
Contact
Barret Reykdal
Co-CEO, Financial Services of Everyday People Financial Corp.
letsconnect@epfinancial.ca
1 888 825 9808 (Press Option 2 for Investor and Media Relations)
Cautionary Note Regarding Forward-Looking Statements
This news release includes certain "forward-looking statements" or "forward-looking information" (collectively referred to hereafter as "forward-looking statements") under applicable Canadian securities legislation. All statements other than statements of historical fact may be forward‐looking statements and information. More particularly and without limitation, this news release contains forward‐looking statements and information relating to the Company's strategic initiatives. Forward-looking information can also be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or indicates that certain actions, events or results "may", "could", "would", "might" or "will be" taken, "occur" or "be achieved". Forward-looking statements include, but are not limited to, statements with respect to financial performance, results of operations, integration of the acquired businesses, and the business, plans, strategy and operations of the Company. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by the Company at the time such statements are made, are subject to known and unknown risks, uncertainties and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to, expectations and assumptions concerning the Company and the acquired businesses as well as other risks and uncertainties, including those described in the documents filed by the Company on SEDAR+ at www.sedarplus.ca. The purpose of forward-looking information is to provide the reader with a description of management's expectations, and such forward-looking information may not be appropriate for any other purpose. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. Forward-looking statements are made based on management's beliefs, estimates, and opinions on the date that statements are made. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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FAQ
What is the market size targeted by EPFCF's HSA Mastercard platform in Canada?
When did Everyday People Financial Corp. (EPFCF) sign the health benefits administration partnership?
How many individuals has EPFCF's new health benefits partner served?
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