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Overview of Edgewell Personal Care Co
Edgewell Personal Care Co (NYSE: EPC) is a prominent global consumer goods company specializing in personal care products. With a diverse portfolio of over 25 brands, the company operates in more than 50 countries, offering products that cater to a wide range of consumer needs. Edgewell's mission is to reimagine personal care by delivering innovative, trustworthy, and high-quality solutions that enhance everyday moments for its customers.
Business Segments
Edgewell's operations are organized into three key segments:
- Wet Shave: This segment includes men's and women's shaving systems, disposable razors, and shave preparations. Iconic brands such as Schick, Wilkinson Sword, Edge, and Skintimate are part of this category, addressing diverse grooming needs worldwide.
- Sun and Skin Care: Featuring brands like Banana Boat, Hawaiian Tropic, Bulldog, Jack Black, and Cremo, this segment provides sun protection, skincare, and grooming products. It reflects Edgewell's commitment to safeguarding skin health and enhancing personal grooming experiences.
- Feminine Care: This segment encompasses tampons, pads, and liners under well-established brands such as Playtex, Stayfree, Carefree, and o.b., catering to the unique needs of women globally.
Global Reach and Market Presence
Edgewell maintains a strong global footprint, with significant operations in the U.S., Canada, Mexico, Germany, Japan, the U.K., and Australia. The company derives a majority of its revenue from the U.S. market but continues to experience growth in international markets, driven by strategic pricing, volume gains, and category innovation. Its products are distributed through retail channels, e-commerce platforms, and direct-to-consumer models, ensuring broad accessibility.
Competitive Landscape
Operating in the highly competitive personal care industry, Edgewell faces competition from multinational corporations such as Procter & Gamble, Unilever, and Beiersdorf. The company differentiates itself through its diversified product portfolio, strong brand equity, and focus on innovation. Recent initiatives, such as the expansion of the Carefree feminine care line and the introduction of sustainable product features, underscore its commitment to meeting evolving consumer preferences.
Operational Strategies and Innovation
Edgewell's strategic priorities include streamlining operations, enhancing supply chain efficiency, and investing in product innovation. The company has implemented restructuring initiatives to consolidate manufacturing facilities and reduce costs, ensuring long-term operational sustainability. Additionally, its emphasis on research and development has led to the introduction of advanced product features, such as the use of VEOCEL™ Lyocell fibers in feminine care products, enhancing comfort and performance.
Commitment to Quality and Trust
Edgewell's dedication to quality and trust is reflected in its mission to create products that inspire confidence and reliability. By focusing on consumer-centric solutions, the company aims to simplify everyday routines and empower individuals to feel their best.
Conclusion
Edgewell Personal Care Co is a distinguished player in the personal care industry, offering a comprehensive range of products that cater to diverse consumer needs. Its strategic focus on innovation, operational efficiency, and global market expansion positions it as a key competitor in the sector, delivering value to customers and stakeholders alike.
Billie Inc is set to expand its market presence by launching its products at Walmart locations nationwide, starting February 2022. This marks Billie's first foray into retail, having previously focused on digital sales since its 2017 launch. The partnership will make Billie's popular shave products, including the Billie Starter Kit and Lavender Whipped Shaving Cream, available to millions of consumers. Co-founder Georgina Gooley expressed excitement about the collaboration, highlighting the brand's mission to provide quality products at accessible prices.
Edgewell Personal Care Company [NYSE: EPC] announced the appointment of Priscilla Kasenchak as Chief Accounting Officer (CAO). Mrs. Kasenchak previously served in the same role at the Bountiful Company and has extensive consumer industry experience, known for developing high-performing teams. She will be based in Shelton, Connecticut, and report to Chief Financial Officer Dan Sullivan. Edgewell, a leading consumer products company, operates in over 50 markets with brand names like Schick®, Playtex®, and Banana Boat®.
On December 21, 2021, Edgewell Personal Care Company (NYSE: EPC) announced its commitment to climate change and transparency by disclosing its environmental performance through CDP, its first year participating. The company aims to reduce GHG emissions by 50% by 2030 compared to 2019 levels and to achieve carbon neutrality across its operations by the same year. Edgewell received a B- rating from CDP, reflecting its commitment to environmental stewardship. Over 75% of the S&P 500 disclose through CDP, highlighting the demand for transparency from investors and policymakers.
Edgewell Personal Care Company (NYSE: EPC) has announced stock options and restricted stock units grants to Billie, Inc.'s co-founders, totaling 90,000 and 70,657 Edgewell shares, respectively. The grants vest in increments from December 2022 to December 2024, tied to continued employment. This is part of Edgewell's strategic acquisition of Billie, which enhances its position in the women's shaving market alongside brands like Schick and Skintimate. Additionally, an equity award program for Billie employees will cover 36,055 shares, supporting further integration and talent retention.
Edgewell Personal Care Company (NYSE: EPC) has acquired Billie Inc., a U.S.-based brand known for women’s personal care products, in an all-cash deal valued at $310 million, subject to adjustments. The acquisition enhances Edgewell's footprint in the women’s shaving market, complementing established brands like Schick and Skintimate. Billie, founded in 2017, is expected to boost Edgewell's digital capabilities and market presence. The transaction is anticipated to positively impact Edgewell's adjusted cash earnings per share in fiscal 2022 and was financed through available cash and revolver capacity.
Edgewell Personal Care Company (NYSE: EPC) has announced its upcoming participation in two key investor conferences. The first is the Morgan Stanley Global Consumer & Retail Conference on November 30, 2021, featuring presentations by Rod Little, President and CEO, and Dan Sullivan, CFO, scheduled for 8:00 AM ET. The second is the BofA Securities 2021 Leveraged Finance Conference on December 2, 2021, with Dan Sullivan presenting at 7:30 AM ET. Interested parties can access the live webcasts through Edgewell's website, with replays available post-event.
On November 18, 2021, Edgewell Personal Care Company (NYSE: EPC) announced an enhanced climate commitment under its Sustainable Care 2030 strategy. The company aims to cut its absolute greenhouse gas (GHG) emissions by 50% by 2030 compared to 2019 levels, a significant increase from its prior 10% reduction goal. Edgewell also seeks to achieve carbon neutrality across its global operations during the same period. In addition, the company is focusing on sustainable product innovation and reducing waste, with ambitious targets for recycled materials in its packaging.
Edgewell Personal Care Company (NYSE: EPC) reported fourth quarter 2021 net sales of $543.2 million, up 11.1% year-over-year, and full-year sales of $2,087.3 million, a 7.1% increase. Fourth quarter GAAP EPS was $0.80, while adjusted EPS was $1.01. The company ended the quarter with $479.2 million in cash and a net debt leverage ratio of 2.1. For fiscal 2022, the company expects low-single-digit growth in net sales and adjusted EPS between $2.98 and $3.26, despite anticipated challenges from supply chain disruptions and inflation.
Edgewell Personal Care Company (NYSE: EPC) will announce its fourth quarter and fiscal year 2021 financial results on November 11, 2021, before the market opens. An investor conference call will follow at 8:00 a.m. ET on the same day, featuring President and CEO Rod Little and CFO Dan Sullivan. The event will be available via live webcast, with a replay accessible later on their website. Edgewell operates in over 50 markets globally, with a diverse portfolio of established brands, including Schick® and Banana Boat®.