Energizer Introduces Plastic-Free Battery Packaging with a Fresh New Design
Energizer Holdings (NYSE: ENR) has announced the launch of 100% recyclable plastic-free packaging for its battery portfolio. The new paper-based packaging features a user-friendly design that enhances shopping, opening, and storage experience. The initiative will begin rolling out at Walmart stores nationwide in March 2025, with other North American retailers following later in the year.
The redesigned packaging includes features like easy-to-store boxes and a slim design that increases shelf capacity. For retailers, the new format offers shelf-ready display trays to save restocking time. Once all retail partners complete the transition, over 90% of the brand's North American portfolio will have plastic-free packaging.
Energizer Holdings (NYSE: ENR) ha annunciato il lancio di imballaggi 100% riciclabili e privi di plastica per il suo portafoglio di batterie. Il nuovo imballaggio in carta presenta un design user-friendly che migliora l'esperienza di acquisto, apertura e conservazione. L'iniziativa inizierà a essere implementata nei negozi Walmart in tutto il paese a partire da marzo 2025, con altri rivenditori nordamericani che seguiranno più avanti nell'anno.
L'imballaggio riprogettato include caratteristiche come scatole facili da riporre e un design snello che aumenta la capacità degli scaffali. Per i rivenditori, il nuovo formato offre vassoi espositivi pronti per gli scaffali, per risparmiare tempo nel riassortimento. Una volta completata la transizione da tutti i partner commerciali, oltre il 90% del portafoglio nordamericano del marchio avrà imballaggi privi di plastica.
Energizer Holdings (NYSE: ENR) ha anunciado el lanzamiento de envases 100% reciclables y libres de plástico para su cartera de baterías. El nuevo envase de papel cuenta con un diseño amigable que mejora la experiencia de compra, apertura y almacenamiento. La iniciativa comenzará a implementarse en tiendas Walmart en todo el país en marzo de 2025, con otros minoristas norteamericanos siguiendo más adelante en el año.
El envase rediseñado incluye características como cajas fáciles de almacenar y un diseño delgado que aumenta la capacidad de los estantes. Para los minoristas, el nuevo formato ofrece bandejas de exhibición listas para los estantes, para ahorrar tiempo en la reposición. Una vez que todos los socios comerciales completen la transición, más del 90% de la cartera norteamericana de la marca tendrá envases libres de plástico.
에너자이저 홀딩스 (NYSE: ENR)는 자사 배터리 포트폴리오를 위해 100% 재활용 가능하고 플라스틱이 없는 포장을 출시한다고 발표했습니다. 새로운 종이 기반 포장은 쇼핑, 개봉 및 보관 경험을 향상시키는 사용자 친화적인 디자인을 특징으로 합니다. 이 이니셔티브는 2025년 3월 전국 월마트 매장에서 출시될 예정이며, 이후 연말까지 다른 북미 소매업체들도 따라올 것입니다.
다시 디자인된 포장에는 보관이 용이한 상자와 선반 용량을 증가시키는 슬림한 디자인과 같은 기능이 포함되어 있습니다. 소매업체에게는 재고 보충 시간을 절약할 수 있도록 선반에 바로 놓을 수 있는 전시용 트레이를 제공합니다. 모든 소매 파트너가 전환을 완료하면 브랜드의 북미 포트폴리오의 90% 이상이 플라스틱이 없는 포장을 갖추게 됩니다.
Energizer Holdings (NYSE: ENR) a annoncé le lancement d'emballages 100 % recyclables et sans plastique pour son portefeuille de batteries. Le nouvel emballage en papier présente un design convivial qui améliore l'expérience d'achat, d'ouverture et de stockage. L'initiative débutera dans les magasins Walmart à l'échelle nationale en mars 2025, d'autres détaillants nord-américains emboîtant le pas plus tard dans l'année.
L'emballage repensé inclut des caractéristiques telles que des boîtes faciles à ranger et un design mince qui augmente la capacité des étagères. Pour les détaillants, le nouveau format propose des plateaux d'affichage prêts à l'emploi pour économiser du temps de réapprovisionnement. Une fois tous les partenaires de détail ayant terminé la transition, plus de 90 % du portefeuille nord-américain de la marque sera doté d'emballages sans plastique.
Energizer Holdings (NYSE: ENR) hat die Einführung von 100% recycelbarem, plastikfreiem Verpackungsmaterial für sein Batteriensortiment angekündigt. Die neue papierbasierte Verpackung bietet ein benutzerfreundliches Design, das das Einkaufserlebnis, das Öffnen und die Lagerung verbessert. Die Initiative wird ab März 2025 in Walmart-Filialen landesweit gestartet, mit anderen nordamerikanischen Einzelhändlern, die später im Jahr folgen werden.
Die umgestaltete Verpackung umfasst Funktionen wie leicht zu lagernde Boxen und ein schlankes Design, das die Regalkapazität erhöht. Für Einzelhändler bietet das neue Format regalfertige Präsentationsplatten, um die Nachfüllzeit zu sparen. Sobald alle Handelspartner den Übergang abgeschlossen haben, werden über 90% des nordamerikanischen Portfolios der Marke plastikfreie Verpackungen haben.
- Implementation of 100% recyclable plastic-free packaging demonstrates environmental leadership
- Partnership with major retailer Walmart for nationwide distribution
- New design increases shelf capacity and improves operational efficiency
- 90% of North American portfolio will transition to plastic-free packaging
- Gradual rollout may delay full implementation benefits
- Initial limitation to Walmart stores could impact broader market reach
Insights
Energizer's transition to plastic-free packaging represents a strategic evolution that extends beyond mere environmental consciousness. The initiative carries several key business implications:
Market Leadership & Competitive Positioning: By securing Walmart as the launch partner, Energizer gains access to America's largest retail footprint, potentially capturing significant market share before competitors can respond. The planned coverage of
Operational Efficiency: The new packaging design's focus on shelf efficiency and restocking optimization indicates potential cost savings for retailers, strengthening Energizer's channel relationships. The slim design allowing increased shelf capacity per facing could translate to higher sales density per square foot - a critical metric for retail partners.
Revenue & Margin Implications: While initial implementation may require capital investment, the streamlined design could reduce long-term packaging costs. The premium positioning of eco-friendly products often commands higher margins, potentially offsetting transition expenses. The timing with Walmart's regenerative company initiative suggests strong retailer support, possibly leading to preferred shelf placement and marketing support.
Supply Chain Evolution: The shift to paper-based materials likely involves restructuring supplier relationships and modifying production processes. This supply chain modernization could create barriers to entry for smaller competitors while aligning with increasingly stringent environmental regulations.
New packaging hits Walmart stores in March, nationwide expansion to follow
"With a legacy of pioneering innovative solutions that benefit consumers globally, advancing the sustainability of our packaging was a natural next step on our responsibility journey," said Lori Shambro, Executive Vice President and Chief Marketing Officer at Energizer. "We set out to create a more intuitive design tailored to meet the needs and expectations of our shoppers and retail partners. Our end result is a forward-thinking design that enhances the product experience and helps pave the way for a plastic-free future at Energizer Holdings."
Energizer invested in extensive research to inform the structure of the new, fully recyclable packaging*. Its user-friendly design enables consumers to effortlessly peel open the battery pack, which now includes easy-to-store boxes, ensuring more convenient and organized storage for unused batteries. For retailers, key design fundamentals were incorporated throughout to help streamline store operations and maximize merchandising capabilities, such as:
- Slim design allows for increased shelf capacity for each facing
- Shelf-ready display trays save on restocking time
- Visual stopping power with a larger visual footprint
"We are excited to bring this innovative packaging from Energizer to our customers and store operators and enhance the battery shopping experience," said Tyler Lehr, Senior Vice President, General Merchandising Manager, Chilled Beverage and Convenience, Walmart. "Their plastic-free packaging initiative is aligned with our mission as we continue on our path to becoming a regenerative company. Working closely with suppliers like Energizer on this project helps provide customers more convenient and visually appealing ways to purchase batteries."
The new
*On select packaging, excludes seals
About Energizer Holdings, Inc.
Energizer Holdings, Inc., headquartered in
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SOURCE Energizer Holdings, Inc
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