Eastman Cristal(TM) Renew: Creating Sustainable Lipstick Packaging
Eastman and Axilone collaborated to design a recyclable and refillable lipstick packaging solution using Eastman Cristal(TM) Renew PET resin to reduce environmental impact. The new design supports the circular economy, offers 100% recycled content, and ensures compatibility with PET recycling streams.
The collaboration between Eastman and Axilone showcases a commitment to sustainability and innovation in cosmetic packaging.
The recyclable and refillable lipstick packaging solution supports the circular economy and reduces environmental impact.
Using Eastman Cristal(TM) Renew PET resin ensures compatibility with PET recycling streams and offers up to 100% certified recycled content.
The challenge of recycling cosmetics packaging due to various materials and extensive decoration remains a hurdle for the industry.
While the new lipstick design is eco-friendly, the transition from traditional materials like ABS to PET resin may involve initial costs or adjustments for manufacturers.
Moving beyond ABS, Eastman and Axilone team up to design recyclable and refillable lipstick
NORTHAMPTON, MA / ACCESSWIRE / April 29, 2024 / Eastman
The challenge
Axilone, a renowned luxury cosmetics packaging producer with a history of developing sustainable solutions, is passionate about reducing its environmental impact. That includes lipstick packaging, which usually ends up in the landfill. Consumers increasingly want more sustainable material and packaging solutions but expect zero tradeoffs in aesthetics or performance.
Recycling cosmetics poses many challenges. They are often made with a variety of materials and include extensive decoration. Acrylonitrile butadiene styrene (ABS) - a material commonly used in color cosmetics such as lipstick, mascara and compact cases - creates environmental concerns and hinders recycling efforts.
Axilone's solutions include biobased materials and recycled content, enhancing recyclability with mono-material packaging, and promoting reuse with refillable packaging.
The solution
Axilone and Eastman's technical service team have long collaborated on cosmetics innovations. When Axilone needed lipstick packaging solutions, the team knew Eastman provided best-in-class service, along with eco-friendly commitments to innovation.
The two companies took up the challenge to create a lipstick design with the environmentally conscious cosmetics consumer in mind. Their goal was to create a recyclable, refillable lipstick with no materials of concern.
The first step was to replace ABS with Eastman Cristal™ One Renew 100 EN059 PET resin. Since it is compatible with the PET recycling stream for all the components, the mono-material packaging does not require disassembly before recycling. The packaging design is refillable and reusable. It also addressed Axilone's need for a fully smooth-glide operation in the mechanism, which is difficult to achieve with most other recyclable resins.
The result
The newly developed lipstick has a life that extends beyond its initial use. Users can buy refill cartridges and recycle the containers when finished with them. Consumers can feel good knowing their purchase supports the circular economy. The lipstick's primary packaging is made from
When designing with Cristal Renew, brands can choose up to
"Reducing the environmental impact of our products is at the heart of Axilone's vocation," said Reynald Trochel, Innovation Director at Axilone. "Through our partnership with Eastman, and with this mono-material lipstick made with Cristal Renew with
Together, we're making sustainable beauty packaging a reality.
*Certified recycled content is allocated using ISCC mass balance.
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SOURCE: Eastman
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FAQ
What is the new lipstick packaging solution created by Eastman and Axilone?
The new lipstick packaging solution created by Eastman and Axilone is recyclable and refillable, using Eastman Cristal(TM) Renew PET resin to reduce environmental impact.
What is the goal of the collaboration between Eastman and Axilone?
The collaboration aims to design sustainable lipstick packaging solutions that support the circular economy and offer eco-friendly alternatives to traditional materials.
How does Eastman Cristal(TM) Renew PET resin contribute to sustainability in cosmetics packaging?
Eastman Cristal(TM) Renew PET resin enables compatibility with PET recycling streams, offers up to 100% certified recycled content, and supports the circular economy in beauty packaging.
