Emergent Executes Letter of Intent to Partner with Lumina to Commence its "Content Based Marketing" Initiative Through Influencers

Rhea-AI Summary

Emergent Health Corp. (OTC PINK:EMGE) has signed a letter of intent to partner with Lumina Industries to kick off a Content Based Marketing Initiative using influencers. The collaboration will see Emergent providing Lumina's 4K webcams to influencers, enhancing consumer engagement through shoppable content. Lumina's AI webcam technology offers features like adaptive color correction and background blurring. This initiative aims to streamline the purchasing process, appealing to the demand for personalized content, as 78% of consumers desire such experiences.

Positive

• Partnership with Lumina Industries enhances marketing strategy.
• Use of Lumina's advanced AI webcam technology to improve customer engagement.
• Focus on 'Content Based Shopping' aligns with consumer trends for instant purchasing.

Negative

• None.

NEW YORK, NY / ACCESSWIRE / November 23, 2022 / Emergent Health Corp. (OTC PINK:EMGE) announces it has executed a letter of intent to partner with Lumina Industries, Inc. ("Lumina"), the world's first Artificial Intelligence ("AI") webcam to commence its "Content Based Marketing" Initiative through Influencers.

Lumina is a tiny, premium webcam that provides adaptive color correction, a realistic depth of field effect, and AI features - including adjustable bokeh and cameraman effects - so you'll always look your best. The Lumina software detects your face and smooths it, detects the background and adds some blur.

Emergent has commenced its marketing initiative by enlisting Influencers to spread the word of the products developed and being developing through its subsidiaries Evolutionary Biologics and PharmaZu

Subject to the completion of the Partnership Agreement, Emergent will be purchasing Lumina 4K webcams and providing the webcams free of charge to its Influencers to enhance the Emergent consumer experience of "Content Based Shopping" of its products.

Shoppable content is any type of content (i.e. videos, articles, images, etc) that provides a direct purchasing opportunity and allows consumers to add products to a cart from what they are viewing - or at the very least, get referred to a product page and continue to shop from there. This means that there's just one click - or two, at a maximum - between the Aha! moment, when people see the product they desire, to the Finally! moment, when they can actually buy it. By making content shoppable, brands allow their customers to flip through articles, videos, snaps and photos, and, with the mere tap of a finger, instantly purchase the items they desire. Convenience isn't the only factor propelling shoppable content to the top of CMOs' minds; it's ability to provide relevant items to consumers based on their interests is a huge opportunity as well, since 78% of consumers report desiring some degree of personalized content. Shoppable content simplifies the path to purchase as it leads directly from content to cart - something that traditional content isn't capable of doing.

Marvin Segel, CMO of Emergent and son of QVC Founder Joseph Segel stated, "Great Content Is Key", but that content must be in focus and have great audio too. Marvin Segel personally uses LUMINA and it is simple to set up and operate and has built in Artificial Intelligence to follow you and keep you in frame as you move. It clips to the top of your computer or monitor or can be used on a small tripod".

ABOUT EMERGENT HEALTH CORPORATION

Emergent curates, develops and sells products in the Regenerative Health Space. Its products comprise of ingestibles as well as topicals for the whole family. The company distributes its products online and through Content Based Shopping using Influencers to position products in their produced content throughout the United States and Internationally. Its subsidiaries; PharmaZu, is a pure play, e-commerce products and service provider focused on the Pet Community, Pet Pharmacy and Pet Wellness using Influencers and their content, including the pet pharmacy, vet telehealth and pet wellness businesses; Regen BioWellness, is a distributor of various products in the plant-based and regenerative medical fields. Evolutionary Biologics, is a new kind of biologics company founded for a clear purpose: bring cutting edge regenerative products to the medical community. Emergent does not claim any of its products are approved by the FDA to diagnose, treat, cure or prevent any disease. For more information, please visit Emergent's Website and Social Media on Twitter.

Before using any products, you should always consult with your Veterinarian and/or Family Doctor.

SAFE HARBOR STATEMENT

This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

FOR MORE INFORMATION, PLEASE CONTACT:

Jim Morrison, CEO
Emergent Health Corporation Website
info@emergenthealthcompany.com

SOURCE: Emergent Health Corp.

View source version on accesswire.com:
https://www.accesswire.com/727929/Emergent-Executes-Letter-of-Intent-to-Partner-with-Lumina-to-Commence-its-Content-Based-Marketing-Initiative-Through-Influencers

FAQ

What is the partnership between Emergent Health Corp. and Lumina Industries about?

Emergent Health Corp. has partnered with Lumina Industries to utilize their AI webcam technology in a Content Based Marketing Initiative targeting influencers.

How will Lumina webcams affect Emergent's marketing strategy?

Emergent will distribute Lumina's AI webcams to influencers to enhance consumer engagement through shoppable content.

What benefits does the Lumina webcam offer?

Lumina's webcam features adaptive color correction, realistic depth of field, and AI enhancements for better video quality.

When was the partnership between Emergent and Lumina announced?

The partnership was announced on November 23, 2022.

What is shoppable content and how is Emergent using it?

Shoppable content allows consumers to purchase products directly from viewing content, which Emergent aims to implement through influencer marketing.