STOCK TITAN

CALLAWAY GOLF ANNOUNCES NEW ROGUE FAMILY OF WOODS & IRONS

Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary

Callaway Golf (NYSE: ELY) unveiled its new Rogue Family of golf products, set to launch on February 18. This includes drivers, fairway woods, hybrids, and irons featuring cutting-edge technologies like the Tungsten Speed Cartridge and A.I. Face Optimization, aimed at maximizing performance. Prices range from $279.99 for hybrids to $999.99 for irons. The new models promise enhanced distance and forgiveness, catering to various skill levels, which could positively impact Callaway's market position.

Positive
  • Launch of new Rogue product line, which includes advanced drivers and irons with superior technology.
  • Utilization of industry-leading innovations such as Tungsten Speed Cartridge and A.I. Face Optimization, enhancing performance.
  • Potential for increased sales and market share with the launch set for February 18.
Negative
  • None.

CARLSBAD, Calif., Jan. 4, 2022 /PRNewswire/ -- Today, Callaway Golf (NYSE: ELY), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, officially announced their new Rogue Family of Drivers, Fairway Woods, Irons and Hybrids. Each of these new products will be available at retailers nationwide starting on February 18.

Callaway Rogue Drivers
These new drivers are the Company's fastest, most stable drivers ever, with industry-leading innovations that create a breakthrough in performance. An all-new Tungsten Speed Cartridge places specific weight (up to 26 grams) low and deep in the head for increased speed, stability, and high MOI. The construction, shaping and positioning of their Jailbreak Speed Frame promotes even more speed and stability. And as the industry leader in Artificial Intelligence, they have lowered spin and increased forgiveness in their face optimization formula.

Rogue ST MAX: Callaway's best combination of distance and forgiveness, fits the majority of players.

Rogue ST MAX D: Dedicated draw model for players who need the most shot shape correction.

Rogue ST MAX LS: Stronger trajectory, lower spin, and more neutral ball flight.

Rogue ST Triple Diamond LS: A compact, low-spin head for better players. 

Callaway Rogue Fairway Woods
Their fastest fairway woods ever, in fact they are up to 10 yards longer with new Batwing Technology. The new A.I. Jailbreak system has been completely redesigned to promote speed and stability. Two Jailbreak batwings are pushed to the perimeter, providing stiffness while allowing the face to flex for high ball speeds. Like the driver, these fairway woods are engineered with a Tungsten Speed Cartridge plus an A.I. Face. Additionally, the High Strength Face Cup provides speed and spin consistency.

Rogue ST MAX: Their longest fairway wood, with high MOI and a neutral ball flight.

Rogue ST MAX D: Their highest launching and most draw biased model for shot shape correction.

Rogue ST MAX LS: Their lowest spinning model with a neutral ball flight in a compact shape.

Callaway Rogue Hybrids
The Company continues to push the boundaries of hybrid performance, and the new Rogue ST models incorporate an all-new Jailbreak System for powerful distance. These clubs also feature a high strength 455 Face Cup, an all-new A.I. Face Optimization, and a Tungsten Speed Cartridge.

MAX: For the game-improvement player who wants breakthrough hybrid performance.

MAX OS: Larger clubhead for easy launch, more draw bias and better turf interaction.

MAX OS LITE: The easiest-to-launch Rogue ST Hybrid, with lightweight components for more swing speed.

PRO: Fairway wood shaping, shallow face, and neutral CG for the most workability. 

Callaway Rogue Irons
Their longest irons. In an industry-first, Callaway has combined high strength 450 steel with an A.I. designed Flash Face Cup for more ball speed and better ball speed consistency. They've also continued to push innovation through patented Urethane Microspheres and have massively increased their precision tungsten weighting.  

MAX: Refined game-improvement shaping, incredible speed, forgiveness, and all-around performance.

MAX OS: A forgiving game-improvement iron with high launch, wide soles, and enhanced offset for mid-high handicap golfers.

MAX OS LITE: Their most forgiving iron with high launch, increased lofts, and wide soles in a lightweight package.

PRO: Packed with technology in a players' hollow body shape.

Key Info and Pricing
Retail Dates for All Rogue Products: February 18th
Rogue Driver Pricing: $549.99
Rogue Fairway Wood Pricing: $349.99 each
Rogue Hybrid Pricing: $279.99 each
Rogue Irons Pricing: Starting at $999.99

About Callaway Golf Company
Callaway Golf Company (NYSE: ELY) is an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories, and provides world-class golf entertainment experiences through Topgolf, its wholly-owned subsidiary. For more information please visit www.callawaygolf.com, www.topgolf.com, www.odysseygolf.com, www.OGIO.com, www.travismathew,com, and www.jack-wolfskin.com.

MEDIA CONTACTS:
Jeff Newton
Callaway Golf Company
Jeff.Newton@callawaygolf.com

Callaway Golf Company Logo. (PRNewsFoto/Callaway Golf Company)

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/callaway-golf-announces-new-rogue-family-of-woods--irons-301452953.html

SOURCE Callaway Golf

FAQ

When will Callaway's new Rogue products be available?

Callaway's new Rogue products will be available starting on February 18.

What is the price of Callaway's Rogue drivers?

The price for the Rogue drivers is $549.99.

What innovative technologies are included in the new Rogue family?

The new Rogue family features the Tungsten Speed Cartridge and A.I. Face Optimization for enhanced performance.

How does the Rogue iron line benefit players?

The Rogue irons provide increased ball speed and better consistency, benefiting all skill levels.

What are the key features of Callaway's Rogue fairway woods?

Rogue fairway woods include Batwing Technology for increased distance and stability.

ELY

NYSE:ELY

ELY Rankings

ELY Latest News

ELY Stock Data

3.94B
Sporting and Athletic Goods Manufacturing
Manufacturing
Link
US
Carlsbad