CALLAWAY GOLF ANNOUNCES NEW CHROME SOFT GOLF BALLS

Rhea-AI Summary

Callaway Golf (NYSE: ELY) has unveiled its latest Chrome Soft Golf Balls, including Chrome Soft, Chrome Soft X, and Chrome Soft X LS, set to launch on January 28, 2022. These new models utilize proprietary Precision Technology, backed by an investment of over $50 million, to enhance performance metrics like speed and dispersion. Priced at $49.99 per dozen, the balls cater to a range of players, offering features such as improved feel, distance, and control. The Chrome Soft X continues to be the top choice among Tour players.

Positive

• Investment of over $50 million in new technology implies commitment to product quality.
• New Chrome Soft balls target a wide audience, enhancing market reach.
• Advancements in Precision Technology could lead to improved consumer satisfaction and potential sales growth.

Negative

• None.

CARLSBAD, Calif., Jan. 6, 2022 /PRNewswire/ -- This week Callaway Golf (NYSE: ELY), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, officially announced their new Chrome Soft, Chrome Soft X, and Chrome Soft X LS Golf Balls. Each of these new products will be available at retailers nationwide starting on January 28.

Chrome Soft is better for everyone, from amateurs to major winners. Now each of these new golf ball offerings incorporates the company's proprietary new Precision Technology to deliver their tightest dispersion, consistently fast ball speeds and total performance. They've leveraged over $50 million of additional investment to enhance every component, process, and measure for the highest quality golf balls. With Precision Technology, they've created design techniques and manufacturing specifications up to 1/1000^th of an inch.

The Chrome Soft Golf Ball is designed for a wide range of golfers who want outstanding feel, excellent distance, and incredible forgiveness. Key performance characteristics include signature Chrome Soft feel, more distance off the tee, low spinning iron shots, and a high level of greenside control.

Chrome Soft X LS 22 is designed for max distance in a fine-tuned lower spin profile. It's especially suited for players who want to hit their longest drives off the tee, with a tremendous combination of distance and a straight ball flight. Key performance characteristics include very fast ball speed off the tee, penetrating long iron shots, straight ball flight, and excellent greenside control. 

Chrome Soft X is Callaway's #1 ball on Tours worldwide. It's a great option for the better, faster-swinging players who want excellent spin consistency and Tour level short game control. Key performance characteristics include high ball speeds off the tee, workable iron shots, and Tour level greenside control. 

Each of these golf balls are available at a retail price of $49.99 per dozen. Options are also available in the company's major-winning Triple Track Technology for enhanced alignment, and in hi-res Truvis designs.

About Callaway Golf Company
Callaway Golf Company (NYSE: ELY) is an unrivaled tech-enabled golf company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories, and provides world-class golf entertainment experiences through Topgolf, its wholly-owned subsidiary. For more information please visit www.callawaygolf.com, www.topgolf.com, www.odysseygolf.com, www.OGIO.com, www.travismathew.com, and www.jack-wolfskin.com.

MEDIA CONTACTS:
Jeff Newton
Callaway Golf Company
Jeff.Newton@callawaygolf.com

 

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SOURCE Callaway Golf

FAQ

When will the new Callaway Golf Chrome Soft balls be available?

The new Chrome Soft balls will be available at retailers nationwide starting January 28, 2022.

What are the key features of the new Callaway Chrome Soft Golf Balls?

The new Chrome Soft Golf Balls include features like enhanced distance, low spinning iron shots, and high greenside control.

How much will the new Chrome Soft Golf Balls cost?

Each dozen of the new Chrome Soft Golf Balls will retail for $49.99.

What technology has been used in the new Chrome Soft balls?

The new Chrome Soft balls incorporate Callaway's proprietary Precision Technology for improved performance.

What is the target audience for the Chrome Soft Golf Balls?

The Chrome Soft Golf Balls are designed for a wide range of players, from amateurs to professional tour players.