Callaway Golf Announces New Big Bertha B-21 Family Of Woods And Irons
Callaway Golf Company (NYSE: ELY) has unveiled its new Big Bertha B-21 lineup, featuring drivers, fairway woods, hybrids, and irons engineered for enhanced distance and forgiveness. The lineup includes the B-21 Driver, which boasts high launch and low spin ideal for golfers struggling with slices, and incorporates advanced technologies like A.I. designed Flash Face and Jailbreak Technology. Products range in price from $249 for hybrids to $499 for the driver, available in stores from September 10, 2020. Additionally, the company announced the Big Bertha REVA family, designed specifically for women.
- Launch of Big Bertha B-21 family aimed at improving distance and performance.
- Introduction of advanced technologies like A.I. designed Flash Face and Jailbreak Technology enhancing product appeal.
- Big Bertha B-21 products set to target a broad audience, including those with specific challenges like slicing.
- None.
CARLSBAD, Calif., Aug. 18, 2020 /PRNewswire/ -- Today Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, announced its new Big Bertha B-21 lineup of drivers, fairway woods, hybrids and irons. These products are engineered with premium technologies and legendary Big Bertha design features, for distance any way you swing it.
Big Bertha B-21 Driver
Big Bertha B-21 is built for golfers who want to hit their drives farther, and straighter so that their ball finds the fairway. It's especially suited for players who hit a slice or struggle to find a consistent ball flight, with advanced technologies that make this driver really long, forgiving, and easy to hit.
What's truly extraordinary…it's Callaway's first driver with the unique combination of high launch, low spin and significant draw bias in a forgiving shape. This is a new formula for distance that's designed to take the big miss out of your game. And it's a total ball speed package, with the Company's A.I. designed Flash Face SS21, Super Strength Titanium, and innovative Jailbreak Technology.
Big Bertha B-21 Fairway Woods
Callaway's easiest to launch fairway wood promotes more distance, more consistent contact and smoother turf interaction. With iconic Big Bertha shaping and increased offset, this forgiving design helps to take the slice or big miss out of your game.
It's easy to hit like a hybrid, from a shallower face, progressive lengths, and a larger head that create more distance and better control. Fast balls speeds come from A.I. designed Flash Face SS21 Technology, and the Flash Face is combined with Jailbreak Technology to deliver even more speed at impact.
Big Bertha B-21 Hybrids
Built to unlock your distance with a total forgiveness package. This is the Company's easiest to launch hybrid with a larger head volume, and it's designed to help get rid of the big miss that spins off line. Fast ball speeds are led by an A.I. designed Flash Face SS21 and Jailbreak. The offset is increased for a straighter ball flight, and to enhance launch and trajectory, dual MIM'ed (Metal-Injected Molding) Tungsten weights are precisely placed into the sole of the clubhead.
Big Bertha B-21 Irons
Designed with Big Bertha shaping to deliver a new formula for distance and forgiveness. This is the first time that an A.I. designed Flash Face Cup is in a Big Bertha Iron. The unique Flash Face architecture in each iron creates high ball speeds and increased spin robustness for every club in the set. A new Visible Tungsten Energy Core (VTEC) deepens the CG for incredibly easy launch, and patented urethane microspheres provide pure feel. In short, you're getting iconic shaping and incredible ball speed technologies.
Big Bertha B-21 Drivers (introductory price
Big Bertha REVA Women's Family
Today Callaway also announced their new premium Big Bertha REVA family of drivers, fairway woods, hybrids and irons. This product line delivers distance designed for women. Callaway's R&D team has used significant research and testing with women to develop advanced distance technologies, optimized lofts, swingweights, shaft lengths, and forgiving head shapes. More details on Big Bertha REVA will be available soon.
About Callaway Golf Company
Callaway Golf Company (NYSE: ELY) is a premium golf equipment and active lifestyle company with a portfolio of global brands, including Callaway Golf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information please visit www.callawaygolf.com, www.odysseygolf.com, www.ogio.com, www.travismathew.com, and www.jack-wolfskin.com.
MEDIA CONTACTS:
Jeff Newton
Callaway Golf Company
Jeff.Newton@callawaygolf.com
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SOURCE Callaway Golf
FAQ
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