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Mark Farrah Associates Delves into Acquisition Impacts Utilizing New Tools

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Mark Farrah Associates (MFA) analyzed Elevance Health's acquisition of Indiana University Health Plans, completed on December 31, 2024. The analysis reveals that Elevance Health, through its Anthem Blue Cross and Blue Shield subsidiary, is the second-largest health insurer in the US with nearly 3.2 million members in Indiana, four times larger than UnitedHealth Group.

In Indiana's Medicare Advantage (MA) market, Elevance ranks third with 134,006 members. The acquisition of IU Health Plans (ranked fifth) strengthens Elevance's position and puts pressure on second-place Humana. MFA's analysis shows Elevance leads MA market share in Indiana's perimeter counties, while IU Health Plans' presence is concentrated in central regions where UnitedHealth dominates.

Mark Farrah Associates (MFA) ha analizzato l'acquisizione da parte di Elevance Health dei piani sanitari dell'Università dell'Indiana, completata il 31 dicembre 2024. L'analisi rivela che Elevance Health, attraverso la sua sussidiaria Anthem Blue Cross e Blue Shield, è il secondo assicuratore sanitario più grande negli Stati Uniti con quasi 3,2 milioni di membri in Indiana, quattro volte più grande di UnitedHealth Group.

Nel mercato Medicare Advantage (MA) dell'Indiana, Elevance si posiziona al terzo posto con 134.006 membri. L'acquisizione dei piani sanitari IU (classificati al quinto posto) rafforza la posizione di Elevance e mette pressione su Humana, che occupa il secondo posto. L'analisi di MFA mostra che Elevance guida la quota di mercato MA nei contorni periferici dell'Indiana, mentre la presenza dei piani sanitari IU è concentrata nelle regioni centrali dove UnitedHealth domina.

Mark Farrah Associates (MFA) analizó la adquisición de Elevance Health de los planes de salud de la Universidad de Indiana, completada el 31 de diciembre de 2024. El análisis revela que Elevance Health, a través de su subsidiaria Anthem Blue Cross y Blue Shield, es el segundo asegurador de salud más grande en los EE. UU. con casi 3.2 millones de miembros en Indiana, cuatro veces más grande que UnitedHealth Group.

En el mercado de Medicare Advantage (MA) de Indiana, Elevance ocupa el tercer lugar con 134,006 miembros. La adquisición de los planes de salud IU (clasificados en quinto lugar) refuerza la posición de Elevance y presiona a Humana, que se encuentra en segundo lugar. El análisis de MFA muestra que Elevance lidera la participación en el mercado de MA en los condados periféricos de Indiana, mientras que la presencia de los planes de salud IU está concentrada en las regiones centrales donde UnitedHealth domina.

Mark Farrah Associates (MFA)는 2024년 12월 31일에 완료된 Elevance Health의 인디애나 대학교 헬스 플랜 인수 분석을 수행했습니다. 분석 결과 Elevance Health는 Anthem Blue Cross 및 Blue Shield 자회사를 통해 미국에서 두 번째로 큰 건강 보험사로, 인디애나에 거의 320만 명의 회원을 보유하고 있으며, UnitedHealth Group보다 네 배 더 큽니다.

인디애나의 Medicare Advantage (MA) 시장에서 Elevance는 134,006명의 회원으로 3위를 차지하고 있습니다. IU 헬스 플랜(5위)의 인수는 Elevance의 위치를 강화하고 2위인 Humana에 압박을 가합니다. MFA의 분석에 따르면 Elevance는 인디애나의 외곽 카운티에서 MA 시장 점유율을 이끌고 있으며, IU 헬스 플랜의 존재는 UnitedHealth가 지배하는 중앙 지역에 집중되어 있습니다.

Mark Farrah Associates (MFA) a analysé l'acquisition par Elevance Health des plans de santé de l'Université de l'Indiana, finalisée le 31 décembre 2024. L'analyse révèle que Elevance Health, à travers sa filiale Anthem Blue Cross et Blue Shield, est le deuxième assureur santé aux États-Unis avec près de 3,2 millions de membres dans l'Indiana, quatre fois plus grand que UnitedHealth Group.

Sur le marché Medicare Advantage (MA) de l'Indiana, Elevance se classe troisième avec 134 006 membres. L'acquisition des plans de santé IU (classés cinquièmes) renforce la position d'Elevance et met la pression sur Humana, qui est à la deuxième place. L'analyse de MFA montre qu'Elevance est en tête de part de marché MA dans les comtés périphériques de l'Indiana, tandis que la présence des plans de santé IU est concentrée dans les régions centrales où UnitedHealth domine.

Mark Farrah Associates (MFA) hat die Übernahme der Gesundheitspläne der Indiana University durch Elevance Health analysiert, die am 31. Dezember 2024 abgeschlossen wurde. Die Analyse zeigt, dass Elevance Health über ihre Tochtergesellschaft Anthem Blue Cross und Blue Shield der zweitgrößte Krankenversicherer in den USA ist, mit fast 3,2 Millionen Mitgliedern in Indiana, was viermal so groß ist wie UnitedHealth Group.

Im Markt für Medicare Advantage (MA) in Indiana belegt Elevance mit 134.006 Mitgliedern den dritten Platz. Die Übernahme der IU Health Plans (fünfter Platz) stärkt die Position von Elevance und setzt Humana, das den zweiten Platz einnimmt, unter Druck. Die Analyse von MFA zeigt, dass Elevance im MA-Marktanteil in den Randbezirken von Indiana führt, während die Präsenz der IU Health Plans in zentralen Regionen konzentriert ist, in denen UnitedHealth dominiert.

Positive
  • Acquisition strengthens Elevance's third-place position in Indiana's Medicare Advantage market
  • Elevance maintains dominant market position with 3.2M members in Indiana, 4x larger than nearest competitor
  • Strategic geographic expansion into central Indiana regions
Negative
  • Still trails behind competitors in Medicare Advantage segment despite acquisition

Insights

The IU Health Plans acquisition by Elevance Health represents a strategic market consolidation in Indiana's Medicare Advantage (MA) space. The deal's significance lies in its geographical complementarity - while Elevance dominates the state's perimeter through Anthem BCBS, IU Health Plans has a strong presence in central Indiana where UnitedHealth leads. This geographic synergy suggests a calculated move to challenge UnitedHealth's dominance in key metropolitan areas.

The numbers tell an interesting story: Elevance's current 134,006 MA members in Indiana, combined with IU Health Plans' membership, will strengthen their third-place position and create pressure on Humana's second-place standing. The acquisition is particularly strategic given Elevance's overall market leadership in Indiana with 3.2 million total members, which is four times larger than UnitedHealth's presence.

Think of this acquisition as a puzzle piece fitting perfectly into Elevance's Indiana strategy - they're using their strong overall market presence as leverage to strengthen their position in the growing Medicare Advantage segment, particularly in areas where they previously had penetration.

CANONSBURG, Pa.--(BUSINESS WIRE)-- Mark Farrah Associates (MFA), www.markfarrah.com, reviewed data on Elevance Health, Inc.’s (NYSE: ELV) Anthem Blue Cross and Blue Shield subsidiary’s acquisition of Indiana University Health Plans (IU Health Plans) on December 31, 2024. Data was obtained utilizing multiple products available to MFA’s customers, including the NEW Enrollment Analysis tables in Medicare Benefits AnalyzerTM and the improved mapping capabilities under its County Health CoverageTM product’s new user interface.

Understanding why Elevance Health, Inc., the second largest health insurer in the United States, acquired IU Health Plans, a small, local, provider-owned insurance carrier, helps to gain insights into future competitive challenges in a market.

Key takeaways from the brief include:

  • Elevance Health Group offers coverage through Anthem Blue Cross and Blue Shield and affiliated Blues plans in 14 states, including Indiana (IN). With nearly 3.2 million members in Indiana, Elevance is more than four times larger than its nearest competitor, UnitedHealth Group, based on total health enrollment.

  • Utilizing MFA’s NEW Enrollment Analysis table, found in its Medicare Benefits AnalyzerTM (MBA) product, MFA analysts noted Elevance currently ranks third in Indiana for Medicare Advantage (MA) enrollment, with only 134,006 members as of December 1, 2024. IU Health Plans ranks fifth. The acquisition solidifies Elevance’s third place ranking in the Indiana MA marketplace, while applying pressure on second place Humana.

  • In addition, the NEW Market Leaders mapping capabilities in MFA’s County Health CoverageTM, that provides a visual display of the market leader by county for a selected state, indicates Elevance is the MA market leader in counties along the perimeter of the state, while the Market Overview map shows IU Health Plans’ MA/MAPDP enrollment is clustered within the center, an area where UnitedHealth is the market leader.

  • Utilizing the new County Health CoverageTM mapping features allows analysts to drill down to a more nuanced level, providing additional insights into the strategy behind the decision of the acquisition.

To read the full text of "Understanding Health Insurer Acquisition Impacts", visit the Analysis Briefs library on Mark Farrah Associates' website.

About Mark Farrah Associates (MFA)

MFA is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry. Committed to simplifying analysis of health insurance business, our products include: Health Coverage Portal™, Medicare Business Online™, Medicare Benefits Analyzer™, County Health Coverage™, Health Plans USA™ and 5500 Employer Health Plus. Follow us on LinkedIn!

Also, for the latest insights about health plan enrollment trends and financial performance, visit the FREE MFA Briefs on the MFA website.

Mark Farrah Associates

Ann Marie Wolfe, amwolfe@markfarrah.com

Source: Mark Farrah Associates

FAQ

When did Elevance Health (ELV) complete the acquisition of IU Health Plans?

Elevance Health completed the acquisition of Indiana University Health Plans on December 31, 2024.

How many members does Elevance Health (ELV) have in Indiana?

Elevance Health has nearly 3.2 million members in Indiana, making it four times larger than its nearest competitor, UnitedHealth Group.

What is Elevance Health's (ELV) Medicare Advantage market position in Indiana?

Elevance Health ranks third in Indiana's Medicare Advantage market with 134,006 members as of December 1, 2024.

How will the IU Health Plans acquisition affect Elevance Health's (ELV) market position?

The acquisition strengthens Elevance's third-place position in Indiana's Medicare Advantage market and puts pressure on second-place Humana.

What is the geographical distribution of Elevance Health's (ELV) Medicare Advantage market leadership in Indiana?

Elevance leads the Medicare Advantage market in counties along Indiana's perimeter, while IU Health Plans' enrollment is concentrated in the central region.

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