Mark Farrah Associates Delves into Acquisition Impacts Utilizing New Tools

CANONSBURG, Pa.--(BUSINESS WIRE)-- Mark Farrah Associates (MFA), www.markfarrah.com, reviewed data on Elevance Health, Inc.’s (NYSE: ELV) Anthem Blue Cross and Blue Shield subsidiary’s acquisition of Indiana University Health Plans (IU Health Plans) on December 31, 2024. Data was obtained utilizing multiple products available to MFA’s customers, including the NEW Enrollment Analysis tables in Medicare Benefits Analyzer^TM and the improved mapping capabilities under its County Health Coverage^TM product’s new user interface.

Understanding why Elevance Health, Inc., the second largest health insurer in the United States, acquired IU Health Plans, a small, local, provider-owned insurance carrier, helps to gain insights into future competitive challenges in a market.

Key takeaways from the brief include:

• Elevance Health Group offers coverage through Anthem Blue Cross and Blue Shield and affiliated Blues plans in 14 states, including Indiana (IN). With nearly 3.2 million members in Indiana, Elevance is more than four times larger than its nearest competitor, UnitedHealth Group, based on total health enrollment.
  
  
• Utilizing MFA’s NEW Enrollment Analysis table, found in its Medicare Benefits Analyzer^TM (MBA) product, MFA analysts noted Elevance currently ranks third in Indiana for Medicare Advantage (MA) enrollment, with only 134,006 members as of December 1, 2024. IU Health Plans ranks fifth. The acquisition solidifies Elevance’s third place ranking in the Indiana MA marketplace, while applying pressure on second place Humana.
  
  
• In addition, the NEW Market Leaders mapping capabilities in MFA’s County Health Coverage^TM, that provides a visual display of the market leader by county for a selected state, indicates Elevance is the MA market leader in counties along the perimeter of the state, while the Market Overview map shows IU Health Plans’ MA/MAPDP enrollment is clustered within the center, an area where UnitedHealth is the market leader.
  
  
• Utilizing the new County Health Coverage^TM mapping features allows analysts to drill down to a more nuanced level, providing additional insights into the strategy behind the decision of the acquisition.
  
  

To read the full text of "Understanding Health Insurer Acquisition Impacts", visit the Analysis Briefs library on Mark Farrah Associates' website.

About Mark Farrah Associates (MFA)

MFA is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry. Committed to simplifying analysis of health insurance business, our products include: Health Coverage Portal™, Medicare Business Online™, Medicare Benefits Analyzer™, County Health Coverage™, Health Plans USA™ and 5500 Employer Health Plus. Follow us on LinkedIn!

Also, for the latest insights about health plan enrollment trends and financial performance, visit the FREE MFA Briefs on the MFA website.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250121765367/en/

Mark Farrah Associates

Ann Marie Wolfe, amwolfe@markfarrah.com

Source: Mark Farrah Associates

FAQ

When did Elevance Health (ELV) complete the acquisition of IU Health Plans?

Elevance Health completed the acquisition of Indiana University Health Plans on December 31, 2024.

How many members does Elevance Health (ELV) have in Indiana?

Elevance Health has nearly 3.2 million members in Indiana, making it four times larger than its nearest competitor, UnitedHealth Group.

What is Elevance Health's (ELV) Medicare Advantage market position in Indiana?

Elevance Health ranks third in Indiana's Medicare Advantage market with 134,006 members as of December 1, 2024.

How will the IU Health Plans acquisition affect Elevance Health's (ELV) market position?

The acquisition strengthens Elevance's third-place position in Indiana's Medicare Advantage market and puts pressure on second-place Humana.

What is the geographical distribution of Elevance Health's (ELV) Medicare Advantage market leadership in Indiana?

Elevance leads the Medicare Advantage market in counties along Indiana's perimeter, while IU Health Plans' enrollment is concentrated in the central region.