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Engagement Labs announced its fifth annual ranking of America’s 'most loved' brands, with Carter's leading offline discussions and American Family topping online talks. The ranking highlights the brands that foster emotional connections, showcasing how marketing efforts adapted during the pandemic. Costco's Kirkland is notable for appearing on both lists, while Gillette saw significant offline gains. The TotalSocial Brand Awards measure brands based on net positive conversations, influencing consumer purchases, emphasizing the importance of both online and offline engagement.
Engagement Labs' TotalSocial® Brand Awards have named Trader Joe's and Carter's as the most loved brands in offline conversations, while Great Value and American Family Insurance topped online discussions. Dove stood out as the only brand to rank in both categories during the COVID era, reflecting its successful campaigns related to social justice. The awards assess brand love through net positive conversations conducted both online and offline. Notable shifts in consumer preferences during the pandemic were also highlighted, as brands adapted to changing needs.
Engagement Labs announced a new partnership with Dstillery to enhance brand targeting of word-of-mouth influencers. This collaboration integrates Engagement Labs' TotalSocial® data with Dstillery's AI-driven consumer database. The partnership aims to help marketers effectively reach consumers who already discuss their brands, improving advocacy and sales. Engagement Labs CEO Ed Keller emphasized the innovative aspect of this alliance, while Dstillery's Peter Ibarra highlighted the importance of reaching new audience segments. This synergy aims to boost marketing efficiency across various consumer categories.
