New Anthem from Seresto Could be the 2022 Song of the Summer

Rhea-AI Summary

Elanco Animal Health has launched the "Unleash Joy" anthem and a music video featuring popular pets to promote their Seresto® collars, which offer eight months of flea and tick protection. The campaign emphasizes responsible pet ownership while encouraging pet owners to enjoy summer activities. Veterinarian David Gosche highlights the balance between fun and the risks of flea and tick-borne diseases during summer. Owners can share their pets' summer adventures on Instagram using the hashtag #SerestoJoinTheJoy.

Positive

• Launch of the "Unleash Joy" anthem and music video to promote Seresto collars.
• Focus on summer activities aligns with pet owners' interests, potentially increasing product engagement.
• Emphasis on responsible pet ownership can enhance brand image and customer loyalty.

Negative

• None.

To celebrate a summer of protection against fleas and ticks, Seresto® releases "Unleash Joy" and a music video featuring fan-favorite spokespets living it up.

GREENFIELD, Ind.--(BUSINESS WIRE)-- Each long-awaited summer brings a new, upbeat anthem for blaring with the car windows down or tapping your paws on the trail. This summer’s anthem is for the dogs and cats. Released today by some of the most popular pets on Instagram including @KellyBove, @LouboutinaNYC, @TheHuskyMoon, @SuperCorgi_Jojo and @White_Coffee_Cat, "Unleash Joy" is now available to use on Instagram Reels. Pet-lovers can also enjoy the jubilant music video at https://youtu.be/JZUbAIty8t8.

To celebrate a summer of protection against fleas and ticks, Seresto® releases “Unleash Joy” and a music video featuring fan-favorite spokes pets living it up. (Photo: Business Wire)

The "Unleash Joy" anthem is a light-hearted reminder that protection from fleas and ticks comes with the responsibility of being a pet owner. In its ‘pawsome’ music video, Seresto® brings together its pack of talented spokespets to celebrate the freedom that comes with a Seresto collar because, with eight continuous months of protection from fleas and ticks, it’s time to enjoy summer.

"Summertime is about fun, and no one knows that better than pet owners – whether its hiking adventures, playing at the park, or quiet evenings outside relaxing. But veterinarians know that with the summer fun comes an increased risk of diseases transmitted by fleas and ticks," said David Gosche, DVM, Elanco Sr. Director Technical Marketing. "Elanco wanted to celebrate the fun that can be unleashed, while also reminding pet owners that protection from flea and tick bites is as important as it is easy."

With their summer playlists set to "Unleash Joy," Seresto spokespets will be sharing how they do summer on Instagram Reels and encouraging dog or cat owners to join in the joy by sharing their pets’ celebration of summer fun. Instagram users can find the original audio from the @SerestoUS Instagram channel and use the "Unleash Joy" anthem to share videos of their pet’s summer adventures with #SerestoJoinTheJoy.

About Elanco

Elanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole. With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health of animals in their care, while also making a meaningful impact on our local and global communities. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our Elanco Healthy Purpose™ ESG/Sustainability framework – all to advance the health of animals, people and the planet. Learn more at www.elanco.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220607005540/en/

Kerry.Hendry@Ketchum.com

Source: Elanco Animal Health Incorporated

FAQ

What is Elanco's new campaign about Seresto collars?

Elanco has launched the "Unleash Joy" anthem and a music video to promote their Seresto collars, emphasizing summer fun and responsible pet ownership.

How long does Seresto provide protection against fleas and ticks?

Seresto collars offer eight continuous months of protection from fleas and ticks.

Who is promoting the "Unleash Joy" anthem?

The campaign features popular pets on Instagram and encourages pet owners to share their summer adventures using the hashtag #SerestoJoinTheJoy.

What is the main message of the "Unleash Joy" campaign?

The campaign aims to remind pet owners of the importance of flea and tick protection while celebrating summer activities.

Who is David Gosche and what is his role in this campaign?

David Gosche is a veterinarian and the Sr. Director of Technical Marketing at Elanco, and he emphasizes the balance between summer fun and the risks of flea-related diseases.