The Estée Lauder Companies’ NIV and TikTok Announce the Winners of The Catalysts Program
The Estée Lauder Companies (NYSE: EL) has announced the winners of The Catalysts program, an initiative created by ELC's New Incubation Ventures (NIV) and TikTok to support emerging beauty industry innovators. From over 800 applicants worldwide, three winners were selected: Etia London, LOVERBOY BEAUTY, and Ruka.
The winners will receive up to $250,000 in financial backing, along with mentorship and project assistance. Etia London aims to be the first beauty brand for the 1.3 billion disabled people worldwide. LOVERBOY BEAUTY plans to redefine makeup with an expressive approach inspired by the LGBTQIA+ community. Ruka seeks to disrupt the hair extension industry for textured hair.
The program highlights NIV's commitment to supporting trailblazing spirits in beauty and emphasizes the industry's cultural and social impact.
Le Estée Lauder Companies (NYSE: EL) hanno annunciato i vincitori del programma The Catalysts, un'iniziativa creata dai New Incubation Ventures (NIV) di ELC e TikTok per supportare gli innovatori emergenti nel settore della bellezza. Da oltre 800 candidati in tutto il mondo, sono stati selezionati tre vincitori: Etia London, LOVERBOY BEAUTY e Ruka.
I vincitori riceveranno fino a 250.000 dollari in sostegno finanziario, insieme a mentorship e assistenza per i progetti. Etia London si propone di essere il primo marchio di bellezza per le 1,3 miliardi di persone disabili nel mondo. LOVERBOY BEAUTY mira a ridefinire il trucco con un approccio espressivo ispirato dalla comunità LGBTQIA+. Ruka intende sconvolgere l'industria delle extension per capelli ricci.
Il programma evidenzia l'impegno di NIV nel supportare gli spiriti innovativi nel settore della bellezza e sottolinea l'impatto culturale e sociale dell'industria.
Las Empresas Estée Lauder (NYSE: EL) han anunciado los ganadores del programa The Catalysts, una iniciativa creada por los New Incubation Ventures (NIV) de ELC y TikTok para apoyar a los innovadores emergentes en la industria de la belleza. De más de 800 solicitantes en todo el mundo, se seleccionaron tres ganadores: Etia London, LOVERBOY BEAUTY y Ruka.
Los ganadores recibirán hasta 250.000 dólares en apoyo financiero, junto con mentoría y asistencia en sus proyectos. Etia London aspira a ser la primera marca de belleza para las 1.3 mil millones de personas con discapacidades en todo el mundo. LOVERBOY BEAUTY planea redefinir el maquillaje con un enfoque expresivo inspirado en la comunidad LGBTQIA+. Ruka busca revolucionar la industria de las extensiones de cabello para cabellos texturizados.
El programa destaca el compromiso de NIV en apoyar a los espíritus innovadores en la belleza y enfatiza el impacto cultural y social de la industria.
에스티 로더 컴퍼니(뉴욕증권거래소: EL)가 틱톡과 함께 신생 미용 업계 혁신가들을 지원하기 위해 만든 The Catalysts 프로그램의 수상자를 발표했습니다. 전 세계 800명 이상의 지원자 가운데, 세 명의 수상자가 선정되었습니다: Etia London, LOVERBOY BEAUTY 및 Ruka.
수상자들은 최대 250,000달러의 재정 지원과 멘토링 및 프로젝트 지원을 받게 됩니다. Etia London은 전 세계 13억 명의 장애인을 위한 최초의 뷰티 브랜드가 되는 것을 목표로 하고 있습니다. LOVERBOY BEAUTY는 LGBTQIA+ 커뮤니티에서 영감을 받은 표현적인 접근 방식으로 메이크업을 재정의할 계획입니다. Ruka는 질감이 있는 모발을 위한 헤어 익스텐션 산업에 변화를 주고자 합니다.
이 프로그램은 NIV가 뷰티의 혁신적인 영혼을 지원하는 데 헌신하고 있음을 강조하며, 이 산업의 문화적 및 사회적 영향을 강조합니다.
Les Estée Lauder Companies (NYSE: EL) ont annoncé les gagnants du programme The Catalysts, une initiative créée par les New Incubation Ventures (NIV) d'ELC et TikTok pour soutenir les innovateurs émergents dans l'industrie de la beauté. Parmi plus de 800 candidats dans le monde entier, trois gagnants ont été sélectionnés : Etia London, LOVERBOY BEAUTY et Ruka.
Les gagnants recevront jusqu'à 250 000 dollars de soutien financier, ainsi que du mentorat et de l'aide pour leurs projets. Etia London vise à devenir la première marque de beauté pour les 1,3 milliard de personnes handicapées dans le monde. LOVERBOY BEAUTY prévoit de redéfinir le maquillage avec une approche expressive inspirée de la communauté LGBTQIA+. Ruka cherche à perturber l'industrie des extensions capillaires pour cheveux texturés.
Le programme met en lumière l'engagement de NIV à soutenir les esprits novateurs dans la beauté et souligne l'impact culturel et social de l'industrie.
Die Estée Lauder Companies (NYSE: EL) haben die Gewinner des Programms The Catalysts bekannt gegeben, einer Initiative von ELCs New Incubation Ventures (NIV) und TikTok zur Unterstützung aufstrebender Innovatoren in der Schönheitsbranche. Aus über 800 Bewerbungen weltweit wurden drei Gewinner ausgewählt: Etia London, LOVERBOY BEAUTY und Ruka.
Die Gewinner erhalten bis zu 250.000 Dollar an finanzieller Unterstützung sowie Mentoring und Projektunterstützung. Etia London hat sich zum Ziel gesetzt, die erste Schönheitsmarke für die 1,3 Milliarden Menschen mit Behinderungen weltweit zu sein. LOVERBOY BEAUTY plant, mit einem ausdrucksstarken Ansatz, der von der LGBTQIA+-Community inspiriert ist, das Make-up neu zu definieren. Ruka möchte die Haarverlängerungsindustrie für strukturiertes Haar verändern.
Das Programm hebt das Engagement von NIV hervor, bahnbrechende Geister in der Schönheit zu unterstützen, und betont die kulturellen und sozialen Auswirkungen der Branche.
- ELC's initiative to support emerging beauty innovators through The Catalysts program
- Significant financial backing of up to $250,000 for each winner
- Mentorship and project assistance provided to winners
- Global reach with over 800 applicants from around the world
- None.
Etia London, LOVERBOY BEAUTY, and Ruka were chosen among over 800 applicants representing the next generation of creative talent disrupting the beauty industry
The Estée Lauder Companies’ NIV and TikTok announce the winners of The Catalysts Program (Graphic: Business Wire)
On October 2, 2024, founders of the nine finalist companies including Baude NY, BEAME, LOVERBOY BEAUTY, Etia London, Forta, Gorgeous Nothings, Ruka, Sky High Farm Universe, and Zure Solaris presented to The Catalysts Jury at Le Meurice in
“The Catalysts program far surpassed our expectations. With over 800 applicants from around the world, the program highlighted the incredible creative talent driving the future of beauty,” said Shana Randhava, Senior Vice President, New Incubation Ventures, The Estée Lauder Companies. “Our finalists each represented a unique perspective and opportunity. We congratulate Etia London, LOVERBOY BEAUTY, and Ruka, and look forward to supporting them as they continue to build their companies.”
THE CATALYSTS 2024 WINNERS
Etia London
Lucy Edwards, Founder
The intentionally-accessible brand by model and advocate @lucyedwardsofficial aims to be the first beauty brand ever made for the 1.3 billion disabled people worldwide. In a true industry first, Edwards will use funding and mentorship from The Catalysts to make Etia London a reality.
TikTok: @lucyedwards
LOVERBOY BEAUTY
Charles Jeffrey, Founder & Creative Director
Thanks to funding from The Catalysts, LOVERBOY BEAUTY is set to redefine the makeup landscape with an expressive, liberated approach to beauty, inspired face paint, performance, and the LGBTQIA+ community.
TikTok: @charlesjeffreyloverboy
Ruka
Tendai Moyo, CEO
With a goal of bringing back the joy in textured hair, Ruka will use The Catalysts funding to continue its mission of disrupting the hair extension industry.
TikTok: @rukahair
“Being part of the judging for The Catalysts has further opened my eyes to the diverse range of people inspiring the cultural trends that power today's beauty industry,” said Vanessa Craft, Global Head of Partnerships at TikTok. “A new generation of beauty founder is at the heart of this shift, bringing authenticity and joy to customers, and offering unique and inclusive products. Etia London, LOVERBOY BEAUTY, and Ruka are the embodiment of this.”
Website: www.thecatalystsworld.com
TikTok: @thecatalystsworld
About New Incubation Ventures
New Incubation Ventures (NIV) is the strategic early-stage investment and incubation arm for The Estée Lauder Companies. NIV partners with forward-thinking founders and entrepreneurs to create, fund, and support the best-emerging beauty brands and new business models to shape the future of beauty and build an actionable pipeline of diversified brands and new engines of growth for the ELC portfolio.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN
ELC-C
View source version on businesswire.com: https://www.businesswire.com/news/home/20241003679516/en/
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jimarvin@estee.com
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Source: The Estée Lauder Companies Inc.
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