Enthusiast Gaming Announces Verizon and Xbox as New NFL Tuesday Night Gaming Media Sponsors

Rhea-AI Summary

Enthusiast Gaming (NASDAQ:EGLX) announced a media sponsorship deal with Verizon and Xbox for the NFL Tuesday Night Gaming (TNG) Championship Week on December 13, 2022. NFL TNG merges NFL players and top gaming content creators, delivering content to Gen Z and Millennial audiences. The partnership will include product placements and exclusive content across Enthusiast Gaming's digital media platforms. Enthusiast aims to enhance audience engagement and promote the Xbox Series S console during the holiday season.

Positive

• New sponsorship deal with Verizon and Xbox enhances brand visibility.
• Engagement with Gen Z and Millennial audiences through innovative gaming content.
• Promotion of Xbox Series S console aligns with holiday marketing strategies.

Negative

• None.

LOS ANGELES, Dec. 07, 2022 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) (NASDAQ:EGLX; TSX:EGLX), an integrated gaming entertainment company, today announced it has signed a media sponsorship deal with Verizon and Xbox to become co-presenting sponsors for NFL Tuesday Night Gaming (“NFL TNG”) Championship Week.

Championship Week presented by Verizon and Xbox will run on Tuesday, December 13, 2022. NFL TNG is a first-of-its-kind gaming collaboration launched earlier this year, bringing together NFL players and Legends and top gaming content creators. The program debuted in September and streams weekly on YouTube (www.youtube.com/nfltng) and Twitter (www.twitter.com/nfltng). Through fun, engaging and exclusive content, Enthusiast Gaming will help deliver to the program’s Generation Z and Millennial audiences the value of the Xbox Series S console available from Verizon.

Verizon and Xbox will be seamlessly integrated into the Championship Week broadcast from product placements to exclusive owned moments, including behind-the-scenes looks, player communications, and more, all supported across Enthusiast Gaming assets, including YouTube video and desktop media and social media amplification on Twitter, TikTok and Instagram.

“Building on the early success of NFL Tuesday Night Gaming, we are excited to welcome Verizon and Xbox as new media sponsors to the program,” commented Bill Karamouzis, President of Enthusiast Gaming. “As the holiday season rolls around, we’re excited to partner with Verizon and Xbox to bring families and friends together through the joy of gaming.”

About Enthusiast Gaming

Enthusiast Gaming is an integrated gaming entertainment company, building the largest media and content platform for video game and esports fans to connect and engage worldwide. Combining the elements of its four core pillars: Communities, Content, Creators, and Experiences, Enthusiast Gaming provides a unique opportunity and integrated approach to reach and connect with its coveted GenZ and Millennial audience. Through its proprietary mix of digital media and entertainment assets, Enthusiast Gaming has built a vast network of like-minded communities to deliver the ultimate fan experience.

Contacts

Enthusiast Gaming Investor Relations:
Eric Bernofsky, Chief Corporate Officer
investor@enthusiastgaming.com

Neither the Toronto Stock Exchange nor its Regulation Services Provider (as that term is defined in the policies of the exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, the timing and format of NFL Tuesday Night Gaming programming.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning: interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and gaming media industry; the Company’s growth plan, and judgment applied in the application of the Company’s accounting policies and in the preparation of financial statements in accordance with applicable financial reporting standards. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risks, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR at www.sedar.com. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

FAQ

What is the new sponsorship deal announced by Enthusiast Gaming and when is it effective?

Enthusiast Gaming announced a new media sponsorship deal with Verizon and Xbox, effective for the NFL Tuesday Night Gaming Championship Week on December 13, 2022.

What is NFL Tuesday Night Gaming and how is Enthusiast Gaming involved?

NFL Tuesday Night Gaming is a collaborative gaming program featuring NFL players and content creators, with Enthusiast Gaming as a co-presenting sponsor.

How does the sponsorship deal with Verizon and Xbox impact Enthusiast Gaming's audience engagement?

The deal is expected to enhance audience engagement by delivering fun and exclusive content to Gen Z and Millennial viewers.

What products will be promoted during the NFL Tuesday Night Gaming Championship Week?

The promotion will focus on the Xbox Series S console, available through Verizon.