Equifax Names Julia Houston Chief Strategy and Marketing Officer

Rhea-AI Summary

Equifax (NYSE: EFX) has appointed Julia Houston as Chief Strategy and Marketing Officer, expanding her role to include global marketing leadership. This move aims to enhance alignment with company strategy and drive innovation. CEO Mark W. Begor emphasized that Houston's leadership will facilitate synergies across various departments, supporting customer growth solutions. Houston has been instrumental in Equifax's recovery post-2017 cyber incident and has significantly contributed to the company's transformation and growth strategies.

Positive

• Julia Houston's promotion is expected to strengthen marketing strategies and align them with broader company goals.
• The focus on leveraging a $1.5 billion cloud technology investment aims to drive innovation and product development.
• Houston has a proven track record of navigating Equifax through challenges, indicating her capability for this expanded role.

Negative

• None.

ATLANTA, March 17, 2021 /PRNewswire/ -- Equifax® (NYSE: EFX) announced Julia Houston as Chief Strategy and Marketing Officer, expanding her current scope to include leadership of  global Marketing where she will be responsible for ensuring strong alignment with the company's strategy, working closely with the business units and global regions. This expansion of Houston's role unlocks synergies and efficiencies that support the company's strategy to bring new products, innovation and capabilities to customers, partners and consumers around the world.

"We are entering an exciting and crucial chapter in our 121-year history, as we leverage our $1.5B cloud technology investment to accelerate our innovation, new products and growth," said Mark W. Begor, Chief Executive Officer of Equifax. "Julia is the perfect leader to drive marketing for Equifax. She is highly strategic, and will provide valuable synergies as we align Marketing, Strategy, Communications, Risk & Compliance, and Privacy into one team. With Julia's leadership, her expanded team will create end-to-end growth solutions for our customers and support the right go-to-market experience in our Business Units."

Under Houston's leadership, Equifax global marketing will take a leadership role in ensuring alignment and consistency across the enterprise with the primary goal of helping customers take full advantage of the Equifax cloud-native solutions and unique data insights.

Houston has been a critical member of the Equifax senior leadership team since joining the company in 2013. During her tenure, she has been at the forefront in managing the Equifax transformation that is driving the company's growth today. Serving as Chief Transformation Officer for the last 3 years, she oversaw the Company's response to the 2017 cyber incident, led the company's regulatory settlement process to a successful conclusion, and helped design and implement its EFX2020 growth framework.  All of these  accomplishments have helped Equifax regain its position as an industry leader.

ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employees, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by more than 11,000 employees worldwide, Equifax operates or has investments in 25 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com

FOR MORE INFORMATION
mediainquiries@equifax.com

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SOURCE Equifax Inc.

FAQ

What new position was Julia Houston appointed to at Equifax?

Julia Houston was appointed as Chief Strategy and Marketing Officer at Equifax.

What is the focus of Equifax's new marketing strategy under Julia Houston?

The new marketing strategy will focus on alignment with the company's overall strategy and promoting cloud-native solutions.

How has Julia Houston contributed to Equifax's recovery after the 2017 cyber incident?

Houston played a key role in overseeing the company's transformation and regulatory settlement process post-2017 cyber incident.

What is the significance of the $1.5 billion cloud technology investment for Equifax?

The $1.5 billion investment is intended to accelerate innovation and new product development at Equifax.