ENERGY FOCUS Announces Marketing Partnership with GRIDWISE™ to Promote the nUVo™ TRAVELER UVC Air Disinfector to its 300,000 Strong Rideshare and Delivery Driver Members Nationwide

Rhea-AI Summary

Energy Focus, Inc. (NASDAQ: EFOI) has launched a marketing campaign with GRIDWISE, targeting gig drivers to promote its nUVo™ TRAVELER portable UVC air disinfectors. This collaboration aims to enhance safety against airborne pathogens, including SARS-CoV-2, by offering discounts to GRIDWISE’s 180,000 active users. The nUVo™ TRAVELER can destroy 99.9%+ of airborne pathogens in under one second and has been validated by Intertek. The partnership not only provides air safety but also supports drivers in maximizing their earnings during ongoing pandemic challenges.

Positive

• Launch of marketing campaign with GRIDWISE to promote nUVo™ TRAVELER.
• Product effectively destroys 99.9%+ of airborne pathogens in less than one second.
• Campaign targets over 180,000 active gig drivers, enhancing market reach.
• Special discounts offered to GRIDWISE driver-members, improving customer engagement.

Negative

• Dependence on Gig economy drivers may limit market expansion.
• Risks associated with ongoing pandemic affecting consumer behavior.

nUVo™ Patent-Pending nUVoShield™ Technologies are Designed to Actively Intercept and Destroy 99.9%+ of Airborne Pathogens Including SARS-CoV-2 and its Variants in Less than 1 Second, Protecting Drivers and Passengers

SOLON, Ohio--(BUSINESS WIRE)-- Energy Focus, Inc. (NASDAQ: EFOI), a leader in sustainable and human-centric lighting (“HCL”) technologies, has launched a promotional campaign with GRIDWISE, the leading gig-driver assistant mobile app that helps rideshare and delivery drivers maximize and track earnings, expenses, mileage and profitability, to market nUVo™ TRAVELER portable UVC air disinfectors to Gridwise members nationwide.

nUVo™ Traveler -- Personal Virus-Targeted UVC Air Disinfector (Photo: Business Wire)

The partnership involves a dynamic digital marketing campaign within and outside of the GRIDWISE app to effectively reach its 180,000+ active gig-driver members across the country, offering special discounts and other opportunities to its member drivers and their passengers while facilitating a higher level of in-car driver and passenger air safety. Gridwise driver-members purchasing nUVo™ TRAVELER will receive specially designed car window decals to let their customers know they’ve taken extra steps to protect them with nUVo™ constant air disinfection.

nUVo™ by Energy Focus portable UVC air disinfectors include nUVo™ TRAVELER for cars and personal spaces and nUVo™ TOWER for larger rooms in homes and offices. Both nUVo™ Virus-Targeted Air Disinfectors apply the proven disinfecting power of UVC-254nm light to break the DNA and RNA strands of airborne pathogens and are designed to destroy 99.9%+ of these airborne pathogens such as molds, bacteria, and viruses, including influenza, coronavirus, and its variants, with one pass—or less than one second—through the devices. nUVo™ air disinfectors incorporate nUVoShield™ patent pending UVC blocker technology to safely enclose their powerful UVC lamps while maximizing airflow.

Scientific studies have shown that the SARS-CoV-2 virus and its variants transmit largely through aerosols. nUVo™ is designed to create personal and portable comfort zones and make life safer for people and those around them by intercepting and destroying airborne pathogens in real time. Both nUVo™ TRAVELER and TOWER have been independently validated by Intertek Microbiological Tests for reducing between 94.1-99.9% of various pathogens within half an hour in realistically sized spaces – 100 cubic feet and 1,000 cubic feet, respectively.

“People traveling in cars with other passengers are particularly vulnerable to airborne pathogens such as the SARS-CoV-2 virus and its variants, given the confined and often enclosed space. nUVo™ TRAVELER delivers proven UVC light disinfection technology by destroying airborne pathogens in real time before they can infect other people,” said Michael Decker, VP of Marketing at Energy Focus. “This partnership with Gridwise is an exciting and impactful start to reach out to these populations—drivers and passengers—to advocate and educate the power of nUVo™ in providing constant, chemical-free and filter-free air disinfection and an extra layer of protection for gig-economy drivers and their passengers. This is especially important as the battle with the COVID-19 pandemic becomes long term.”

“A key part of our mission is to empower drivers to maximize earnings. As part of our efforts to realize this mission, we are incredibly excited to offer nUVo™ TRAVELER to our network of gig drivers,” said Brian Sigal, VP of Business Development and Partnerships at Gridwise. “This program, available at an exclusive price point, will help both drivers and passengers stay safe on the road.”

About Energy Focus, Inc.

Energy Focus is an industry-leading innovator of sustainable LED lighting and lighting control technologies, as well as UVC Disinfector (“UV™ by Energy Focus”) solutions. As the creator of the first flicker-free LED lamps, Energy Focus develops high quality LED lighting products and controls that provide extensive energy and maintenance savings, as well as aesthetics, safety, health and sustainability benefits over conventional lighting. The new EnFocus™ Circadian Lighting System enables existing and new, commercial and residential buildings to provide quality, convenient and affordable, dimmable, and color-tunable, circadian and human-centric lighting capabilities. In addition, our patent-pending UV™ by Energy Focus technologies and products aim to provide effective, reliable and affordable UV™ by Energy Focus solutions for buildings, facilities and homes.

Energy Focus’ customers include U.S. and U.S. ally navies, U.S. federal, state and local governments, healthcare and educational institutions, as well as Fortune 500 companies. Since 2007, Energy Focus has installed approximately 900,000 lighting products across the U.S. Navy fleet, including tubular LEDs, waterline security lights, explosion-proof globes and berth lights, saving more than five million gallons of fuel and 300,000 man-hours in lighting maintenance annually. Energy Focus is headquartered in Solon, Ohio. For more information, visit our website at www.energyfocus.com.

Forward-Looking Statements:

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements can generally be identified by the use of forward-looking terminology, including the terms “believes,” “estimates,” “anticipates,” “expects,” “feels,” “seeks,” “forecasts,” “projects,” “intends,” “plans,” “may,” “will,” “should,” “could” or “would” or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts and include statements regarding our intentions, beliefs or current expectations concerning, among other things, our results of operations, financial condition, liquidity, prospects, growth, strategies, capital expenditures, and the industry in which we operate. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Although we base these forward-looking statements on assumptions that we believe are reasonable when made in light of the information currently available to us, we caution you that forward-looking statements are not guarantees of future performance and that our actual results of operations, financial condition and liquidity, and industry developments may differ materially from statements made in or suggested by the forward-looking statements contained in this release. We believe that important factors that could cause our actual results to differ materially from forward-looking statements include, but are not limited to: (i) instability in the U.S. and global economies and business interruptions experienced by us, our customers and our suppliers as a result of the COVID-19 pandemic and related impacts on travel, trade and business operations; (ii) our ability to realize the expected novelty, disinfection effectiveness, affordability and estimated delivery timing of our UVCD products and their appeal compared to other products; (iii) our ability to extend our product portfolio into commercial services and consumer products; (iv) market acceptance of our LED lighting, control and UVCD technologies, services and products; (v) our need for additional financing in the near term to continue our operations; (vi) our ability to refinance or extend maturing debt on acceptable terms or at all; (vii) our ability to continue as a going concern for a reasonable period of time; (viii) our ability to implement plans to increase sales and control expenses; (ix) our reliance on a limited number of customers for a significant portion of our revenue, and our ability to maintain or grow such sales levels; (x) our ability to add new customers to reduce customer concentration; (xi) our reliance on a limited number of third-party suppliers and research and development partners, our ability to manage third-party product development and obtain critical components and finished products from such suppliers on acceptable terms and of acceptable quality despite ongoing global supply chain challenges, and the impact of our fluctuating demand on the stability of such suppliers; (xii) our ability to timely, efficiently and cost-effectively transport products from our third-party suppliers to our facility by ocean marine and other logistics channels despite global supply chain and logistics disruptions; (xiii) our ability to increase demand in our targeted markets and to manage sales cycles that are difficult to predict and may span several quarters; (xiv) the timing of large customer orders, significant expenses and fluctuations between demand and capacity as we invest in growth opportunities; (xv) our ability to compete effectively against companies with lower prices or cost structures, greater resources, or more rapid development capabilities, and new competitors in our target markets; (xvi) our ability to successfully scale our network of sales representatives, agents, distributors and other channel partners to match the sales reach of larger, established competitors; (xvii) our ability to attract, develop and retain qualified personnel, and to do so in a timely manner; (xviii) the impact of any type of legal inquiry, claim or dispute; (xix) the inflationary or deflationary general economic conditions in the United States and in other markets in which we operate or secure products, which could affect our ability to obtain raw materials, component parts, freight, energy, labor, and sourced finished goods in a timely and cost-effective manner; (xx) our dependence on military maritime customers and on the levels and timing of government funding available to such customers, as well as the funding resources of our other customers in the public sector and commercial markets; (xxi) business interruptions resulting from geopolitical actions, including war and terrorism, natural disasters, including earthquakes, typhoons, floods and fires, or from health epidemics, or pandemics or other contagious outbreaks; (xxii) our ability to respond to new lighting technologies and market trends; (xxiii) our ability to fulfill our warranty obligations with safe and reliable products; (xxiv) any delays we may encounter in making new products available or fulfilling customer specifications; (xxv) any flaws or defects in our products or in the manner in which they are used or installed; (xxvi) our ability to protect our intellectual property rights and other confidential information, and manage infringement claims made by others; (xxvii) our compliance with government contracting laws and regulations, through both direct and indirect sale channels, as well as other laws, such as those relating to the environment and health and safety; (xxviii) risks inherent in international markets, such as economic and political uncertainty, changing regulatory and tax requirements and currency fluctuations, including tariffs and other potential barriers to international trade; (xxix) our ability to maintain effective internal controls and otherwise comply with our obligations as a public company; and (xxx) our ability to maintain compliance with the continued listing standards of The Nasdaq Stock Market. For additional factors that could cause our actual results to differ materially from the forward-looking statements, please refer to our most recent annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission.

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Media:

DGI Comm

EnergyFocus@dgicomm.com

212-825-3210

Source: Energy Focus, Inc.

FAQ

What is the nUVo™ TRAVELER by Energy Focus, Inc.?

The nUVo™ TRAVELER is a portable UVC air disinfector designed to destroy over 99.9% of airborne pathogens, including viruses like SARS-CoV-2, in less than one second.

How does the partnership between Energy Focus and GRIDWISE benefit drivers?

The partnership provides discounts on the nUVo™ TRAVELER to GRIDWISE's gig-driver members, enhancing air safety while maximizing their earnings.

What are the benefits of using nUVo™ TRAVELER in vehicles?

nUVo™ TRAVELER actively intercepts and eliminates airborne pathogens, providing a safer environment for drivers and passengers.

Where can I find more information about Energy Focus, Inc.?

Additional information about Energy Focus, Inc. can be found on their official website at www.energyfocus.com.