ECD Auto Design Adds Black Dog Traders Branded Classic Toyota FJ SUVs to Product Lineup
ECD Automotive Design, known for restoring luxury Land Rovers and Jaguars, has entered a licensing agreement with Black Dog Traders to produce classic Toyota FJ SUVs. This agreement allows ECD to access Black Dog Traders' intellectual property, branding, and marketing support for a fee and royalties per sale. The collaboration aims to scale operations and expand ECD's market reach, particularly among classic car enthusiasts. ECD anticipates over 100% revenue growth in 2024 and expects its production backlog to extend into Q2 2025, maintaining high gross margins comparable to luxury brands like Ferrari. The company also plans to integrate its Generation Two EV kit into these classic vehicles.
- Licensing agreement with Black Dog Traders expands ECD's product lineup.
- Access to Black Dog Traders' IP and marketing support.
- Expansion into the classic Toyota FJ SUV market.
- Anticipated revenue growth of over 100% in 2024.
- Production backlog extending into Q2 2025.
- High gross margins comparable to Ferrari.
- Potential integration of Generation Two EV kit in classic Toyota FJ SUVs.
- Royalty and fee payments to Black Dog Traders may impact profit margins.
- Increased production demands could strain existing resources.
- Dependence on Black Dog Traders' brand and IP for success.
- Market competition in the classic car restoration industry.
Insights
The licensing agreement between ECD Automotive Design and Black Dog Traders could significantly impact ECD’s financial situation. By incorporating Black Dog Traders' branded classic Toyota FJ SUVs into their product lineup, ECD is expanding its total addressable market (TAM), which can enhance revenue streams and diversify its product offerings.
Revenue Growth: The company anticipates revenue growth exceeding
Gross Margins: CEO Scott Wallace's statement about maintaining or exceeding luxury car manufacturers' margins like Ferrari is notable. High margins are important for sustaining profitability, especially in a niche market like bespoke classic cars. Investors should watch for specific margin figures in future earnings reports to verify these claims.
Capital Efficiency: The agreement appears to be capital-efficient, leveraging Black Dog Traders’ IP and branding without significant upfront investment. This efficiency can lead to higher returns on invested capital (ROIC), benefiting shareholders.
The inclusion of classic Toyota FJ SUVs taps into a growing market segment within the classic car community. These vehicles have a dedicated following and their vintage appeal combined with modern customizations can attract both collectors and adventure enthusiasts.
Brand Synergy: ECD’s existing reputation for high-end restorations of vehicles like Land Rovers and Jaguars complements Black Dog Traders' expertise in Toyota FJ SUVs. This synergy can enhance brand value and attract a broader customer base. The luxury price point for these customizations suggests a premium positioning, likely appealing to affluent customers.
Market Penetration: The strategic alliance provides ECD with an avenue to penetrate a different segment of the classic car market, thus mitigating risks associated with over-reliance on existing product lines. Additionally, the potential integration of their Generation Two EV kit into FJ SUVs could attract environmentally conscious consumers, further expanding their market reach.
Overall, the classic car market, valued at
Licensing agreement increases production line backlog in capital efficient manner
KISSIMMEE, Fla., June 04, 2024 (GLOBE NEWSWIRE) -- ECD Automotive Design, Inc. (Nasdaq:ECDA) (“ECD” or the “Company”), the world’s largest Land Rover and Jaguar restoration company known for its custom luxury builds, including bespoke Defenders, Range Rovers, Jaguar E-Types and Ford Mustangs announced today that it entered into a licensing agreement with Black Dog Traders to produce branded classic Toyota FJ SUVs at their Kissimmee, FL facility.
The license agreement provides ECD access to Black Dog Trader’s IP, branding and top of funnel marketing support in exchange for a fee and royalty per vehicle sale. Black Dog Traders has a rich history in restoration and modification of classic Toyota FJ SUVs for the past decade.
Toyota FJ SUVs, with their unique blend of classic charm and rugged adventure, have garnered a devoted following among classic car enthusiasts. Black Dog Traders, renowned for their premium custom-built FJs, will now lend their expertise to ECD. This strategic relationship will not only allow Black Dog Traders to scale up their operations but also provide ECD with another avenue to produce high-end custom classic vehicles. Producing the FJs allows ECD to meaningfully expand its total addressable market and enhance its industry leading margins at a luxury price point and a fully bespoke customization package. ECD also believes that the classic Toyota FJ is perfectly suited to be equipped with the company’s Generation Two EV kit.
Scott Wallace, CEO of ECD, said, “Working with Black Dog will provide access to a new set of classic car customers, accelerating ECD’s ability to fill our factory with some of the most iconic classic vehicles ever produced. This relationship introduces a new model to ECD’s line-up, providing the company flexibility and increased market penetration in a capital-efficient manner.
Mr. Wallace continued, “We anticipate greater than
About Black Dog Traders
Black Dog Traders specializes in customizing and modernizing Toyota Land Cruisers. Tailor-made in Dallas Texas to go anywhere and do anything. Our quest in life is to design a truck that will keep up with your wandering spirit. Tackle any obstacle, yet retain the vintage styling roots that we’ve grown to love. The perfect blend of classic and modern, with an emphasis on performance and comfort. For more information, visit www.blackdogtraders.com
About ECD Auto Design
ECD, a public company trading under ECDA on the Nasdaq, is a creator of restored luxury vehicles that combine classic English beauty with modern performance. Currently, ECD restores Land Rovers Defenders, Land Rover Series IIA, the Range Rover Classic, the Jaguar E-Type and we have recently added the Ford Mustang. Each vehicle produced by ECD is fully bespoke, a one-off that is designed by the client through an immersive luxury design experience and hand-built from the ground up in 2,200 hours by master-certified Automotive Service Excellence ("ASE") craftsmen. The company was founded in 2013 by three British "gear heads' whose passion for classic vehicles is the driving force behind exceptionally high standards for quality, custom luxury vehicles. ECD's global headquarters, known as the "Rover Dome," is a 100,000-square-foot facility located in Kissimmee, Florida that is home to 90 talented craftsmen and technicians, who hold a combined 61 ASE and five master level certifications. ECD has an affiliated logistics center in the U.K. where its seven employees work to source and transport 25-year-old work vehicles back to the U.S. for restoration. For more information, visit www.ecdautodesign.com.
Investor Contact:
Brian M. Prenoveau, CFA
MZ Group – MZ North America
ECDA@mzgroup.us
+561 489 5315
SOURCE: ECD Automotive Design, Inc.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/44bbab6e-58cb-4cdf-89e6-0673a05dfdd7
FAQ
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