Eat Beyond Reports on Success of ESTV, NFL Alumni Association, American Cancer Society Superbowl Event

Rhea-AI Summary

Eat Beyond Global Holdings (OTCPK: EATBF) reports positive early viewership results from its sponsorship of the Madden Yard Legends Challenge, a Super Bowl event. The event, featuring celebrities competing in a video game, garnered 96,738 sessions and 90,056 unique viewers in the U.S. within two days. This reflects the growing interest in esports among younger consumers. With the esports market projected to exceed $1.5 billion by 2023, Eat Beyond aims to leverage such partnerships for growth in the plant-based and alternative food sector.

Positive

• Sponsorship of the Madden Yard Legends Challenge shows early strong viewership results.
• 96,738 sessions and 90,056 unique viewers in the U.S. recorded in just two days.
• Partnership aligns with the growing esports market, projected to surpass $1.5 billion by 2023.
• CEO emphasizes unique marketing opportunities to connect with a larger audience.

Negative

• None.

Early data shows American viewership numbers from celebrity video game challenge event are strong

VANCOUVER, BC, Feb. 11, 2021 /PRNewswire/ - Eat Beyond Global Holdings Inc. (CSE: EATS) (OTCPK: EATBF) (FSE: 988) ("Eat Beyond" or the "Company"), an investment issuer focused on the global plant-based and alternative food sector, is pleased to report that its recent sponsorship of the Madden Yard Legends Challenge is showing early positive results.

The Madden Yard Legends Challenge was an official 2021 Super Bowl event through the NFL Alumni Association, Esports Television (ESTV), and the American Cancer Society. Celebrities and athletes from major sports leagues competed in the Madden football video game. Esports TV broadcast events via various streaming platforms globally.

"Eat Beyond enjoyed capitalizing on this sponsorship opportunity to share our story and values with a broader audience across numerous streaming platforms," said Patrick Morris CEO of Eat Beyond.  "Esports and streaming services are clearly a growing market for the next generation of consumers and investors, making this partnership fit neatly into our vision for growth, particularly with an increasing number of professional athletes adopting a plant-based diet."

The event featured gaming tournaments, networking, and an active social media presence. Preliminary numbers from only the U.S. market show 96,738 sessions, and 90,056 unique viewers totaling 108,250 viewership minutes for the first two days. We are excited to see the official global viewership numbers to come in over the next 2-3 weeks. The total esports market is projected to eclipse $1.5 billion (USD) by 2023, according to the 2021 Esports Ecosystem Report from Markets Insider.

"Eat Beyond is always looking for unique ways to connect with consumers," Morris said. "The Madden Yard Legends Challenge is a great example of finding value in our sponsorship opportunities to use new media and new technology to reach a large and receptive audience. We look forward to many more creative marketing events to share the Eat Beyond story and our exciting mix of portfolio companies with as many people as possible."

About Eat Beyond Global Holdings

Eat Beyond Global Holdings Inc. ("Eat Beyond") (CSE: EATS) (OTCPK: EATBF) (FSE: 988) is an investment issuer that makes it easy to invest in the future of food. Eat Beyond identifies and makes equity investments in global companies that are developing and commercializing innovative food tech as well as plant-based and alternative food products. Led by a team of food industry experts, Eat Beyond is the first issuer of its kind in Canada, providing retail investors with the unique opportunity to participate in the growth of a broad cross-section of opportunities in the alternative food sector, and access companies that are leading the charge toward a smarter, more secure food supply. Learn more: https://eatbeyondglobal.com/

Find Eat Beyond on Social Media on LinkedIn, Instagram, Twitter and Facebook

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SOURCE Eat Beyond Global Holdings Inc.

FAQ

What were the viewership numbers for the Madden Yard Legends Challenge by Eat Beyond?

The event achieved 96,738 sessions and 90,056 unique viewers in the U.S. over the first two days.

How does the Madden Yard Legends Challenge relate to the esports market?

The challenge taps into the growing esports market, which is projected to exceed $1.5 billion by 2023.

What is Eat Beyond's stock symbol?

Eat Beyond's stock symbol is EATBF.

What type of event did Eat Beyond sponsor during the Super Bowl?

Eat Beyond sponsored the Madden Yard Legends Challenge, an esports event with celebrity participants.

What is the significance of the Madden Yard Legends Challenge for Eat Beyond?

This sponsorship offers Eat Beyond a unique opportunity to connect with a broad audience and promote its values.