Electronic Arts Partners With Augusta National Golf Club to Feature the Masters Exclusively in EA SPORTS PGA TOUR
Electronic Arts (NASDAQ: EA) announced the launch of EA SPORTS PGA TOUR: Road to the Masters, becoming the exclusive home of the Masters Tournament. This game allows players to compete in all four major golf championships. The new title features enhanced graphics, utilizing aerial scanning technology to authentically recreate Augusta National Golf Club. EA's EVP, Cam Weber, expressed excitement about partnering with Augusta National to bring golf traditions into the gaming space. Further details, including the specific launch date, will be released later this year.
- EA SPORTS PGA TOUR is exclusive to the Masters Tournament, increasing its market potential.
- Utilizes advanced aerial scanning technology, enhancing game realism and player experience.
- Developed collaborations with Augusta National and other major tournaments to capture their essence.
- None.
Today, Electronic Arts Inc. (NASDAQ: EA) unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events in the world, with some of the most recognizable traditions in sports. The Masters made its first-ever virtual appearance with EA SPORTS in 2011, and its return to video games has been highly requested by golf fans. Fred Ridley, Chairman of Augusta National Golf Club and the Masters Tournament, unveiled the new cover of EA SPORTS PGA TOUR today during his annual press conference before the 2021 Masters Tournament.
EA SPORTS PGA TOUR: Road to the Masters exclusively features the Masters Tournament (Graphic: Business Wire)
In addition to being the home of the Masters Tournament, EA SPORTS PGA TOUR is the only video game where fans can compete at all four of golf’s major championships: the Masters Tournament, PGA Championship, U.S. Open Championship, and The Open Championship. Golf fans can live out a legendary career as they authentically compete at THE PLAYERS Championship, FedExCup Playoffs, and strive to complete a career grand slam, while experiencing the unique atmosphere and venues of each tournament. More information about each major championship will be revealed this summer.
“We’re honored to partner with Augusta National, home of the Masters Tournament, to feature the course and its traditions exclusively in EA SPORTS PGA TOUR,” said Cam Weber, EVP and GM, EA SPORTS. “EA SPORTS is committed to growing the love of sports for everyone, and through our partnerships with the PGA TOUR, Augusta National and the other majors, we will bring new and longtime fans closer to the biggest events in golf than ever before.”
“Winning the Masters last year was one of the greatest moments of my life, and I hope to win there again," said Dustin Johnson, 2020 Masters champion and the world’s No. 1 ranked golfer. "There is no Tournament better suited to celebrate on a video game cover, and I can't wait to see the beauty and unique traditions of the Masters in EA SPORTS PGA TOUR.”
In close collaboration with Augusta National, EA SPORTS has worked meticulously to capture the course and traditions of the Masters. Inspired by Augusta National’s own mission of innovation and improvement, EA SPORTS employed first of its kind aerial scanning to collect millions of data points, previously inaccessible in golf games, to recreate the unparalleled beauty of Augusta National authentically in the game. At launch, the game’s exciting 'Road to the Masters' content will deliver players the prestige of competing in the Masters Tournament, plus additional experiences exclusive to Augusta National.
EA SPORTS PGA TOUR is being developed in Orlando and Madrid by EA Tiburon with a specific launch date to be announced in the coming months, along with many more details. To stay updated follow @EASPORTSPGATOUR on Twitter, Facebook and Instagram or register for email updates at www.ea.com/games/pga-tour. For EA SPORTS PGA TOUR assets, visit: EAPressPortal.com.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. PGA TOUR, the Masters, PGA Championship, U.S. Open Championship, The Open Championship, Madden, FIFA and the NFL are property of their respective owners and used with permission.
Category: EA Studios
View source version on businesswire.com: https://www.businesswire.com/news/home/20210407005716/en/
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