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eMLS CUP 2025: WHERE GAMING, SOCCER, AND CULTURE COLLIDE

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Electronic Arts (EA) and Major League Soccer are partnering to present the eMLS Cup Week 2025, a three-day gaming event culminating at the Whitney Museum of American Art from March 12-14, 2025. The event features a $50,000 prize pool competition in EA SPORTS FC 25, offering two spots in the EA SPORTS FC Pro World Championship.

The event combines gaming, sports, music, and art, featuring panel discussions with industry leaders including Chad Johnson, performances by Cash Cobain & DJ Silvasoundz, and interactive gaming activations. The final event coincides with Whitney's Free Friday Nights and will be freely accessible to the public with RSVP, also streaming live on Twitch and YouTube.

EA reported GAAP net revenue of $7.6 billion for fiscal year 2024, maintaining its position as a global leader in digital interactive entertainment with popular franchises including EA SPORTS FC, Battlefield, and Apex Legends.

Electronic Arts (EA) e la Major League Soccer stanno collaborando per presentare la eMLS Cup Week 2025, un evento di gaming di tre giorni che culminerà al Whitney Museum of American Art dal 12 al 14 marzo 2025. L'evento prevede una competizione con un montepremi di $50.000 in EA SPORTS FC 25, offrendo due posti per il Campionato Mondiale Professionale di EA SPORTS FC.

L'evento combina gaming, sport, musica e arte, con discussioni panel con leader del settore tra cui Chad Johnson, performance di Cash Cobain e DJ Silvasoundz, e attivazioni di gaming interattive. L'evento finale coincide con le Free Friday Nights del Whitney e sarà accessibile gratuitamente al pubblico con RSVP, trasmesso anche in diretta su Twitch e YouTube.

EA ha riportato un fatturato netto GAAP di $7,6 miliardi per l'anno fiscale 2024, mantenendo la sua posizione di leader globale nell'intrattenimento interattivo digitale con franchise popolari come EA SPORTS FC, Battlefield e Apex Legends.

Electronic Arts (EA) y la Major League Soccer se están asociando para presentar la eMLS Cup Week 2025, un evento de videojuegos de tres días que culminará en el Whitney Museum of American Art del 12 al 14 de marzo de 2025. El evento cuenta con una competencia de un premio total de $50,000 en EA SPORTS FC 25, ofreciendo dos plazas para el Campeonato Mundial Profesional de EA SPORTS FC.

El evento combina videojuegos, deportes, música y arte, con paneles de discusión con líderes de la industria como Chad Johnson, actuaciones de Cash Cobain y DJ Silvasoundz, y activaciones de videojuegos interactivas. El evento final coincide con las Free Friday Nights del Whitney y será accesible gratuitamente al público con RSVP, además de transmitirse en vivo por Twitch y YouTube.

EA reportó un ingreso neto GAAP de $7.6 mil millones para el año fiscal 2024, manteniendo su posición como líder global en entretenimiento interactivo digital con franquicias populares como EA SPORTS FC, Battlefield y Apex Legends.

일렉트로닉 아츠 (EA)와 메이저 리그 사커가 eMLS 컵 주간 2025을 공동으로 개최합니다. 이 3일간의 게임 이벤트는 2025년 3월 12일부터 14일까지 미국 미술관인 휘트니 뮤지엄에서 진행됩니다. 이 이벤트는 EA SPORTS FC 25에서 총 상금 50,000달러의 경쟁을 포함하며, EA SPORTS FC 프로 월드 챔피언십의 두 자리를 제공합니다.

이 이벤트는 게임, 스포츠, 음악, 예술을 결합하여 Chad Johnson을 포함한 업계 리더들과의 패널 토론, Cash Cobain과 DJ Silvasoundz의 공연, 인터랙티브 게임 활성화를 특징으로 합니다. 마지막 이벤트는 휘트니의 무료 금요일 밤과 일치하며, RSVP를 통해 대중에게 무료로 개방되며, Twitch와 YouTube에서 실시간으로 스트리밍됩니다.

EA는 2024 회계 연도에 대해 GAAP 순수익 76억 달러를 보고하며, EA SPORTS FC, 배틀필드, 에이펙스 레전드와 같은 인기 프랜차이즈로 디지털 인터랙티브 엔터테인먼트의 글로벌 리더로 자리매김하고 있습니다.

Electronic Arts (EA) et la Major League Soccer s'associent pour présenter la eMLS Cup Week 2025, un événement de jeu de trois jours qui se déroulera au Whitney Museum of American Art du 12 au 14 mars 2025. L'événement propose une compétition avec un prize pool de 50 000 $ dans EA SPORTS FC 25, offrant deux places pour le Championnat du Monde Professionnel EA SPORTS FC.

L'événement combine jeux, sports, musique et art, avec des discussions en panel avec des leaders de l'industrie, dont Chad Johnson, des performances de Cash Cobain et DJ Silvasoundz, ainsi que des activations de jeux interactifs. L'événement final coïncide avec les Free Friday Nights du Whitney et sera accessible gratuitement au public sur RSVP, tout en étant diffusé en direct sur Twitch et YouTube.

EA a rapporté un revenu net GAAP de 7,6 milliards de dollars pour l'exercice fiscal 2024, maintenant sa position de leader mondial dans le divertissement interactif numérique avec des franchises populaires telles qu'EA SPORTS FC, Battlefield et Apex Legends.

Electronic Arts (EA) und die Major League Soccer arbeiten zusammen, um die eMLS Cup Week 2025 zu präsentieren, ein dreitägiges Gaming-Event, das vom 12. bis 14. März 2025 im Whitney Museum of American Art stattfindet. Das Event beinhaltet einen Wettbewerb mit einem Preisgeld von 50.000 USD in EA SPORTS FC 25, bei dem zwei Plätze für die EA SPORTS FC Pro World Championship angeboten werden.

Das Event kombiniert Gaming, Sport, Musik und Kunst, mit Podiumsdiskussionen mit Branchenführern wie Chad Johnson, Auftritten von Cash Cobain und DJ Silvasoundz sowie interaktiven Gaming-Aktivierungen. Die Abschlussveranstaltung fällt mit den Free Friday Nights des Whitney zusammen und wird der Öffentlichkeit kostenlos mit RSVP zugänglich sein, auch live auf Twitch und YouTube gestreamt.

EA berichtete von einem GAAP-Nettoerlös von 7,6 Milliarden USD für das Geschäftsjahr 2024 und behauptet damit seine Position als globaler Marktführer im digitalen interaktiven Entertainment mit beliebten Franchises wie EA SPORTS FC, Battlefield und Apex Legends.

Positive
  • Strong revenue performance with $7.6B GAAP net revenue in FY2024
  • Strategic partnership with Major League Soccer for eMLS expansion
  • Diversification into esports with prize pool competitions
Negative
  • None.

Major League Soccer and EA SPORTS Join Forces for One Night Only to Celebrate the Intersection of Sports Fandom and Culture at the Whitney Museum in New York City

NEW YORK  , Feb. 28, 2025 /PRNewswire/ -- From March 12 - 14, 2025, Major League Soccer (MLS) and EA SPORTS FC PRO are presenting eMLS Cup Week 2025, which consists of a three-day event that will lead up to the eMLS Cup Final on Friday, March 14 at the Whitney Museum of American Art. This culminating event – coinciding with Whitney's Free Friday Nights – will merge gaming, sports, music, and art.

**Media assets can be found here**

The eMLS Cup Final and the Whitney's Free Friday Nights event are both free and open to the public. Free tickets are required and can be reserved via RSVP. eMLS fans worldwide can tune in via live coverage on Twitch or YouTube.

Featuring elite EA SPORTS FC 25 competition with participation from some of the world's best, eMLS Cup 2025 will also feature a panel discussion with emerging and established athletes, high-energy music performances, and immersive art experiences. The blending of these engaging elements will showcase the future of sports, gaming, and digital fandom.

"eMLS Cup bridges the excitement of matchday with the world of competitive EA SPORTS FC gaming, broadening the growing reach of Major League Soccer and building relationships with new fans." said Camilo Durana, MLS EVP. "We're excited to showcase eMLS in New York City and to fans around the world."

 Four Core Programs Define 2025 eMLS Cup Week:

  • 2025 eMLS Cup Final – March 14 at the Whitney Museum
    TIME: 11am - 3pm ET
    (99 Gansevoort St, New York, NY 10014)
    North America's top EA SPORTS FC competitors will battle for a $50,000 prize pool and two spots in the EA SPORTS FC Pro World Championship. The event will be co-streamed with EA SPORTS FC, serving as a platform for young audiences to explore career pathways in sports and gaming.
  • GAME ON: Next-Gen Fandom Panel – March 14 at the Whitney Museum
    TIME: 5 - 6:30pm ET
    (99 Gansevoort St, New York, NY 10014)
    Featuring thought leaders, industry disruptors, and Gen Z voices, including former NFL star and avid EA SPORTS FC gamer Chad "Ochocinco" Johnson, this panel will explore the evolution of sports consumption, the influences of gaming, hip-hop, digital art and sneaker culture, along with how authenticity in the digital age is essential for audience engagement.
  • Live performances by Cash Cobain & DJ Silvasoundz – March 14 at the Whitney Museum
    TIME: 7:30pm ET
    (99 Gansevoort St, New York, NY 10014)
    Bronx-based rapper and record producer Cash Cobain will perform a set from his debut studio album Play Cash Cobain. This culminating performance at the 2025 eMLS Cup Final will also feature a DJ set by Silvasoundz.
  • Whitney Free Friday Nights – March 14 at the Whitney Museum
    TIME: 5 - 10pm ET
    (99 Gansevoort St, New York, NY 10014)
    Attendees can explore an immersive cultural experience at the Whitney Museum and enjoy all that the museum has to offer, including its leading collection of digital art. During this special edition of the Whitney's weekly Free Friday Nights program, visitors will enjoy:
    • Interactive gaming activations, presented by the eMLS, showcasing cutting-edge esports technology.
    • Live music, dancing, food and beverage specials, gallery tours, and access to the entire museum, including critically acclaimed exhibitions, and the Whitney's leading collection of digital art, including augmented reality (AR) works on the 8th  floor terrace and in the lobby.

"It's fantastic to see MLS bringing together the worlds of gaming, music, art, and more during eMLS Cup week" Said Sam Turkbas, Senior Director of Sports Esports at EA, "The combination of interactive opportunities and panels, headlined by incredible eMLS competition, is a can't miss opportunity for fans, in-person and online, to interact in new and exciting ways and cheer on America's best FC Pro players."

How to Experience eMLS Cup Week 2025

  • In-Person: The eMLS Cup Finals and Whitney Free Friday Nights are free and open to the public. Free tickets are required and can be reserved in advance at https://whitney.org/events/emls-ffn-25. Capacity is limited.
  • Streaming: Fans can watch live coverage on Twitch or YouTube.

Follow the conversation: #eMLSCup #GamePositive #NextGenFandom. For more, visit mlssoccer.com/emls.

PRESS CONTACT
Bryan Pierce
MLS@1964agency.com | 917-817-1780

About eMLS eMLS is the gaming and esports property of Major League Soccer. Built around the EA SPORTS™ FC franchise, its goal is to utilize gaming to reach global audiences, raise the profile of MLS, and grow its next generation of fans. eMLS aims to authentically tap into culture, rooted in gaming but spreading across music, fashion, art, and more. For more information, visit www.mlssoccer.com/eMLS

About Major League Soccer (MLS) Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at  tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

About Electronic Arts 

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

About The Whitney Museum
The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney (1875–1942), houses the foremost collection of American art from the twentieth and twenty-first centuries. Mrs. Whitney, an early and ardent supporter of modern American art, nurtured groundbreaking artists when audiences were still largely preoccupied with the Old Masters. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for ninety years. The core of the Whitney's mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/emls-cup-2025-where-gaming-soccer-and-culture-collide-302388756.html

SOURCE Major League Soccer

FAQ

What is the prize pool for eMLS Cup 2025 and what are players competing for?

The eMLS Cup 2025 features a $50,000 prize pool and two qualification spots for the EA SPORTS FC Pro World Championship.

When and where will the eMLS Cup 2025 Final be held?

The eMLS Cup 2025 Final will be held on March 14, 2025, from 11am to 3pm ET at the Whitney Museum of American Art in New York City.

How can fans watch the eMLS Cup 2025 events?

Fans can attend in-person with free RSVP tickets or watch live coverage on Twitch and YouTube.

What was EA's revenue performance in fiscal year 2024?

EA reported GAAP net revenue of approximately $7.6 billion in fiscal year 2024.

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