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Dexcom Invites the Diabetes Community to #seediabetes This November and Share Their Diabetes Story With Custom Continuous Glucose Monitor (CGM) Patches
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Rhea-AI Summary
On World Diabetes Day, Dexcom (NASDAQ: DXCM) launched a campaign to support the diabetes community through custom continuous glucose monitor (CGM) patches. Celebrities including Henry Slade, Roxy Horner, Sheku Kanneh-Mason, and Eoin Costelloe designed patches to share their personal diabetes stories. The initiative aims to promote visibility and understanding of diabetes, encouraging others to join the movement. Participants can create their designs at UK.SeeDiabetes.com, with the first 500 submissions receiving free patches. Dexcom focuses on real-time diabetes management through innovative CGM technologies.
Positive
Launch of a custom CGM patch initiative to enhance community engagement.
Involvement of celebrities to raise awareness and promote visibility for diabetes.
First 500 patch designs offered for free, encouraging participation and support for the diabetes community.
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Dexcom Warriors Henry Slade, Roxy Horner, Sheku Kanneh-Mason and Eoin Costelloe unveil their custom Dexcom continuous glucose monitor (CGM) patches to tell their ‘Diabetes Story’
On World Diabetes Day and throughout the month of November, people with diabetes and their support systems are banding together around the globe to help the diabetes community feel more seen and heard
Join the conversation with #SeeDiabetes and visit UK.SeeDiabetes.com to design your own custom patch
EDINBURGH, Scotland--(BUSINESS WIRE)--
DexCom, Inc. (NASDAQ: DXCM), a global leader in real-time continuous glucose monitoring, its global partners and Dexcom Warriors will once again help the world #SeeDiabetes and empower members of the diabetes community to express their unique journey with diabetes in an accessible way – by creating custom Dexcom CGM patches via the newly launched design site that illustrate just how unique each person’s diabetes story is.
Dexcom Celebrity Patch Designs (Graphic: Business Wire)
To kick off the activities in the UK and Ireland, four of Dexcom’s local Celebrity Warriors have been busy designing their own custom Dexcom CGM patches, showcasing their personal stories to help people with diabetes feel seen and heard wherever they live—including celloist Sheku Kanneh-Mason (diagnosed aged 12), England Rugby player Henry Slade (diagnosed aged 18), fitness influencer Eoin Costelloe (diagnosed aged 19) and model Roxy Horner (diagnosed aged 30). These patches will illustrate what it means to them to #SeeDiabetes and encourage others to take part.
Henry Slade, professional Rugby player and Dexcom Warrior: “Raising awareness of diabetes has always been important to me. I had great role models growing up, especially watching my dad successfully manage his diabetes while continuing to play sport, and I’ve learned there’s nothing you can’t do. The patch I’ve designed is a testament to this, celebrating my achievements with Exeter and the impact Dexcom CGM has had on my diabetes journey.”
To get involved in the conversation and help people with diabetes feel seen and heard, Dexcom is asking those with diabetes, their family and friends to visit UK.SeeDiabetes.com to design their own custom patch, illustrating their personal Diabetes Story and sharing pictures on social media using the hashtag #SeeDiabetes. Dexcom will also be giving away patches to the first 500 designs in the UK and Ireland, while supplies last.
Ben Byrne, Country Director UK & Ireland: “We know from our Warrior community that diabetes can sometimes feel invisible, made even more apparent by a lack of understanding from those outside the diabetes community. So on World Diabetes Day, we are showcasing all of the amazing diabetes stories to help as many people feel seen and heard.”
About DexCom, Inc.
DexCom, Inc. empowers people to take real-time control of diabetes through innovative continuous glucose monitoring (CGM) systems. Headquartered in San Diego, California, and with operations across Europe and select parts of Asia/Oceania, Dexcom has emerged as a leader of diabetes care technology. By listening to the needs of users, caregivers, and providers, Dexcom simplifies and improves diabetes management around the world. For more information about Dexcom CGM, visit www.dexcom.com/en-GB.
What is the purpose of Dexcom's campaign on World Diabetes Day?
Dexcom's campaign aims to raise awareness of diabetes by allowing individuals to design custom CGM patches that represent their personal diabetes stories.
Who are the celebrities involved in the Dexcom patch initiative?
The initiative features celebrities such as Henry Slade, Roxy Horner, Sheku Kanneh-Mason, and Eoin Costelloe.
Where can people design their custom Dexcom CGM patches?
People can design their custom patches at UK.SeeDiabetes.com.
How many free patches is Dexcom giving away?
Dexcom is giving away free patches to the first 500 designs submitted in the UK and Ireland.
