Dexcom Helps People With Diabetes Take the First Step to Discover What They’re Made Of on World Diabetes Day
Dexcom launches a global campaign for World Diabetes Day, revealing that nearly 70% of people with diabetes struggled to start their health journey post-diagnosis, and almost half felt in pursuing their passions. The company's survey across multiple countries shows 85% of respondents believe small steps in diabetes management lead to significant wellbeing improvements, while 84% of tech users affirm that CGM technology helps achieve their dreams. Dexcom is partnering with brand advocates and celebrities to encourage diabetics to share their aspirations on social media, offering a $500 giveaway in the U.S. to help winners start their journey.
Dexcom lancia una campagna globale per la Giornata Mondiale del Diabete, rivelando che quasi 70% delle persone con diabete hanno avuto difficoltà a iniziare il loro percorso di salute dopo la diagnosi, e quasi la metà si è sentita nella ricerca delle proprie passioni. L'indagine dell'azienda in diversi paesi mostra che 85% dei rispondenti ritiene che piccoli passi nella gestione del diabete portino a miglioramenti significativi nel benessere, mentre 84% degli utenti di tecnologia affermano che la tecnologia CGM aiuta a realizzare i loro sogni. Dexcom collabora con sostenitori del marchio e celebrità per incoraggiare i diabetici a condividere le proprie aspirazioni sui social media, offrendo un'estrazione di $500 negli Stati Uniti per aiutare i vincitori a iniziare il loro percorso.
Dexcom lanza una campaña global por el Día Mundial de la Diabetes, revelando que casi el 70% de las personas con diabetes tuvieron dificultades para comenzar su viaje de salud tras el diagnóstico, y casi la mitad se sintió en la búsqueda de sus pasiones. La encuesta de la compañía en varios países muestra que el 85% de los encuestados creen que pequeños pasos en el manejo de la diabetes conducen a mejoras significativas en el bienestar, mientras que el 84% de los usuarios de tecnología afirmaron que la tecnología CGM ayuda a alcanzar sus sueños. Dexcom se asocia con defensores de la marca y celebridades para alentar a los diabéticos a compartir sus aspiraciones en las redes sociales, ofreciendo un sorteo de $500 en EE. UU. para ayudar a los ganadores a comenzar su viaje.
Dexcom은 세계 당뇨병의 날을 기념하기 위해 글로벌 캠페인을 시작하며, 당뇨병 환자의 거의 70%가 진단 후 건강 여정을 시작하는 데 어려움을 겪었고, 거의 절반이 자신의 열정을 추구하는 데 ㅇ음이 느꼈다고 밝혔습니다. 다수의 국가에서 실시된 회사의 조사에 따르면 85%의 응답자가 당뇨병 관리의 작은 단계가 중요한 웰빙 개선으로 이어진다고 믿으며, 84%의 기술 사용자는 CGM 기술이 꿈을 실현하는 데 도움이 된다고 주장합니다. Dexcom은 유명 인사 및 브랜드 옹호자와 협력하여 당뇨병 환자에게 소셜 미디어에서 자신의 포부를 공유하도록 격려하며, 미국에서 $500의 경품을 제공하여 수상자가 여정을 시작할 수 있도록 도와줍니다.
Dexcom lance une campagne mondiale pour la Journée mondiale du diabète, révélant que près de 70% des personnes atteintes de diabète ont eu du mal à commencer leur parcours de santé après le diagnostic, et presque la moitié s'est sentie dans la poursuite de ses passions. L'enquête de l'entreprise dans plusieurs pays montre que 85% des répondants estiment que de petites étapes dans la gestion du diabète mènent à des améliorations significatives du bien-être, tandis que 84% des utilisateurs de technologie affirment que la technologie CGM les aide à réaliser leurs rêves. Dexcom s'associe à des défenseurs de la marque et à des célébrités pour encourager les diabétiques à partager leurs aspirations sur les réseaux sociaux, offrant un tirage au sort de 500 $ aux États-Unis pour aider les gagnants à commencer leur parcours.
Dexcom startet eine globale Kampagne zum Welt-Diabetes-Tag und offenbart, dass nahezu 70% der Menschen mit Diabetes Schwierigkeiten hatten, nach der Diagnose ihre Gesundheitsreise zu beginnen, und fast die Hälfte in der Verfolgung ihrer Leidenschaften fühlte. Die Umfrage des Unternehmens in mehreren Ländern zeigt, dass 85% der Befragten glauben, dass kleine Schritte im Diabetesmanagement zu erheblichen Verbesserungen des Wohlbefindens führen, während 84% der Technologie-Nutzer bestätigen, dass CGM-Technologie ihnen hilft, ihre Träume zu verwirklichen. Dexcom arbeitet mit Markenvertretern und Prominenten zusammen, um Diabetikern zu ermutigen, ihre Wünsche in sozialen Medien zu teilen, und bietet in den USA ein Gewinnspiel im Wert von 500 $ an, um den Gewinnern zu helfen, ihre Reise zu beginnen.
- Survey data validates the importance of CGM technology in diabetes management
- Company expanding product portfolio with new Stelo over-the-counter glucose biosensor and Dexcom ONE+ CGM system
- Strong market positioning with global brand advocacy program
- None.
Insights
The article describes a marketing campaign rather than material business developments. While Dexcom presents interesting survey data showing
The campaign featuring celebrities and social media engagement may boost brand awareness, but there are no concrete metrics or financial implications provided. The
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Dexcom unveils new global data1 which reveals nearly
70% of people with diabetes say they didn’t know where to begin their health journey when they were first diagnosed, and nearly half said diabetes has limited their ability to pursue a passion or interest - Alongside Dexcom Warriors and Stelo Ambassadors, Dexcom invites people with diabetes to share their aspirations – whether small or large – helping them take the first step in their health journey to discover what they’re made of
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In the
U.S. , Dexcom is hosting a giveaway for Dexcom G7 and Stelo users to increase community engagement and awareness of the incredible things people with diabetes can achieve
Dexcom is teaming up with its thousands of global brand advocates – Dexcom Warriors and Stelo Ambassadors, including Nick Jonas, Lance Bass, Retta, Ed Gamble, Molly Sandén and more – to inspire and motivate people with all types of diabetes to take the first step toward discovering what they’re made of. (Photo: Business Wire)
For National Diabetes Awareness Month in the
As part of the campaign, Dexcom surveyed people with diabetes around the world (
This new data further emphasizes the importance of technology in helping people better manage their diabetes and demonstrates the significance of Dexcom’s relentless commitment to innovation. The company recently added to its portfolio of products with the launch of award-winning2 Stelo, the first over-the-counter glucose biosensor in the
“At Dexcom, we know better health empowers us all, and I believe World Diabetes Day is the perfect time to change the perception of what’s possible,” said Kevin Sayer, president and chief executive officer at Dexcom. “Our community of users, caregivers, and physicians have inspired us—and we hope that by delivering critical health information across our portfolio of leading glucose biosensors we’re able to do the same. As we build on our legacy of pioneering this industry, we’re committed to helping people at any age and any stage of diabetes receive the information and tools they need to discover what they’re made of.”
“A diabetes diagnosis can feel isolating. With the right support and tools, like Dexcom biosensing technology, it doesn't have to be," said Nick Jonas, multi-platinum recording artist, songwriter, actor and philanthropist. “I'm part of a community that's living proof of what people with all types of diabetes can achieve, and this World Diabetes Day, we hope to inspire others around the world to truly discover what they're made of—and embrace their full potential to live beyond their diagnoses."
In the
To join the conversation this National Diabetes Awareness Month and World Diabetes Day, share #DiscoverWithDexcom on Instagram and TikTok. Dexcom and Stelo users can enter the
About Dexcom
Dexcom empowers people to take control of health through innovative biosensing technology. Founded in 1999, Dexcom has pioneered and set the standard in glucose biosensing for more than 25 years. Its technology has transformed how people manage diabetes and track their glucose, helping them feel more in control and live more confidently.
Dexcom. Discover what you’re made of. For more information, visit www.dexcom.com.
Survey Methodology
Dexcom surveyed 2,250 individuals over the age of 18 living with Type 1 or Type 2 diabetes. 250 individuals were sourced from each of the following markets:
1 Dexcom, data on file, 2024.
2 (2024). Best Inventions of 2024, TIME.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241114889138/en/
Media Contact
mediarelations@dexcom.com
Source: DexCom, Inc.
FAQ
What percentage of diabetics reported difficulty starting their health journey according to Dexcom's survey?
What new products has DXCM recently launched?
What is the value of the giveaway DXCM is offering in November 2024?
What percentage of tech users believe CGM technology helps achieve their dreams according to DXCM's survey?
