ASM Global Partners With Nashville Superspeedway to Bring Concerts, Festivals to Auto-racing Venue

Rhea-AI Summary

ASM Global has partnered with Nashville Superspeedway to enhance live entertainment offerings in Middle Tennessee, marking the speedway as its first auto-racing venue. The non-exclusive agreement, effective from Sept. 28, 2021, will leverage ASM's expertise in delivering major sports and music events at the speedway, which currently hosts NASCAR's Cup, Xfinity, and Truck Series. Executives from both organizations expressed enthusiasm for revitalizing the venue and bringing diverse events to the region.

Positive

• ASM Global's partnership positions Nashville Superspeedway as a premier auto-racing venue, enhancing regional entertainment.
• The collaboration is expected to attract a wider array of events, benefitting local economy and community engagement.

Negative

• None.

LOS ANGELES--(BUSINESS WIRE)-- ASM Global, the world’s leading producer of entertainment experiences, and Nashville Superspeedway, Music City’s home for racing and live entertainment, have partnered to bring world-class content to Middle Tennessee and the region. It will be the first auto-racing venue in ASM’s extensive global network.

(Photo: ASM Global / Nashville Superspeedway)

ASM will use its extensive experience in creating and delivering major live sports and music experiences including concerts, lifestyle festivals, and drive-thru and walk-thru exhibits in the expansive speedway complex. Nashville Superspeedway currently hosts events in NASCAR's top three series: the NASCAR Cup Series, NASCAR Xfinity Series and the NASCAR Camping World Truck Series. The non-exclusive agreement began Sept. 28, 2021.

“As the world’s leading provider of live-event experiences, ASM Global is uniquely positioned to provide world-class entertainment opportunities for music and sports fans in Middle Tennessee and throughout the region,” said Chuck Steedman, ASM Global executive vice president for strategy and development. “We are tremendously excited to work with Erik Moses and the team at the Nashville Superspeedway and to have the Superspeedway as our first auto-racing venue. The team is very active in the desire to bring a multitude of events to the Superspeedway.”

“We are thrilled to partner with a global industry leader like ASM Global to continue the work we began a year ago to reopen, revitalize and reposition the Nashville Superspeedway as a beloved racetrack on the NASCAR circuit and a leading venue in Middle Tennessee for a diverse assortment of live events,” said Erik Moses, president, Nashville Superspeedway. “The enthusiastic response to our first NASCAR tripleheader race weekend, including the sold-out inaugural Ally 400 NASCAR Cup Series race on Father’s Day 2021, and the support we’ve seen for the other events hosted here in the last year has strengthened our confidence in our ability to curate, attract and host top-quality sports and entertainment events at the Nashville Superspeedway. We look forward to working with ASM Global to bring exciting entertainment to the residents, visitors and guests of Middle Tennessee.”

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, conventions and exhibition centers, and performing arts venues.

About Dover Motorsports Inc.

Dover Motorsports Inc. (NYSE: DVD) is a promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Nashville Superspeedway in Lebanon, Tennessee, and Dover International Speedway in Dover, Delaware. The company also plays host to the Firefly Music Festival, produced by AEG Presents. For more information, visit DoverMotorsports.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211006005746/en/

Jim Yeager

breakwhitelight (for ASM Global)

jim@breakwhitelight.com

Mobile: 818-264-6812

Source: ASM Global

FAQ

What is the significance of ASM Global partnering with Nashville Superspeedway?

The partnership aims to elevate the Nashville Superspeedway as a premier venue for entertainment and auto racing, leveraging ASM Global's expertise.

When did the partnership between ASM Global and Nashville Superspeedway start?

The non-exclusive agreement started on September 28, 2021.

What types of events will ASM Global bring to Nashville Superspeedway?

ASM Global will host a variety of live sports and music events, including concerts and festivals, at the Nashville Superspeedway.

How does this partnership affect Dover Motorsports Inc. (DVD)?

The partnership enhances the Nashville Superspeedway's profile, potentially increasing attendance and revenue, positively impacting Dover Motorsports Inc. (DVD).