DoubleVerify Extends Media Quality Measurement on LinkedIn to Strengthen Brand Protections And Gauge Media Effectiveness
DoubleVerify (NYSE: DV) has expanded its media quality measurement coverage to include LinkedIn's premium video inventory. This enhancement allows advertisers to ensure their video ads on LinkedIn are viewable and safe from Invalid Traffic (IVT), improving campaign effectiveness. Advertisers can access measurement data and insights through DV Pinnacle®, DoubleVerify's unified service and analytics reporting platform.
The collaboration builds on DV's existing partnership with LinkedIn, which began in November 2022 with the expansion of DV's pre-bid solutions to the LinkedIn Audience Network. This latest development reinforces LinkedIn's commitment to providing safe and trusted experiences for advertisers. DV plans to make this offering available to all advertisers in the coming days.
DoubleVerify (NYSE: DV) ha ampliato la sua copertura nella misurazione della qualità dei media per includere l'inventario video premium di LinkedIn. Questo miglioramento consente agli inserzionisti di garantire che i loro video pubblicitari su LinkedIn siano visibili e al sicuro da traffico non valido (IVT), aumentando l'efficacia delle campagne. Gli inserzionisti possono accedere ai dati di misurazione e alle informazioni tramite DV Pinnacle®, la piattaforma unificata di servizi e reportistica analitica di DoubleVerify.
Questa collaborazione si basa sull'esistente partnership di DV con LinkedIn, iniziata nel novembre 2022 con l'ampliamento delle soluzioni pre-bid di DV nella LinkedIn Audience Network. Questo ultimo sviluppo rafforza l'impegno di LinkedIn a fornire esperienze sicure e affidabili per gli inserzionisti. DV prevede di rendere disponibile questa offerta a tutti gli inserzionisti nei prossimi giorni.
DoubleVerify (NYSE: DV) ha ampliado su cobertura de medición de calidad de medios para incluir el inventario de video premium de LinkedIn. Esta mejora permite a los anunciantes garantizar que sus anuncios de video en LinkedIn sean visibles y estén a salvo del tráfico inválido (IVT), mejorando la efectividad de las campañas. Los anunciantes pueden acceder a datos de medición y análisis a través de DV Pinnacle®, la plataforma unificada de servicios e informes analíticos de DoubleVerify.
La colaboración se basa en la asociación existente de DV con LinkedIn, que comenzó en noviembre de 2022 con la expansión de las soluciones de prepuja de DV en la LinkedIn Audience Network. Este último desarrollo refuerza el compromiso de LinkedIn de ofrecer experiencias seguras y confiables para los anunciantes. DV planea hacer disponible esta oferta para todos los anunciantes en los próximos días.
DoubleVerify (NYSE: DV)는 미디어 품질 측정 범위를 확장하여 LinkedIn의 프리미엄 비디오 인벤토리를 포함하게 되었습니다. 이 향상된 기능은 광고주가 LinkedIn의 비디오 광고가 조회 가능하고 유효하지 않은 트래픽(IVT)으로부터 안전한지 확인할 수 있게 하여 캠페인의 효과를 높입니다. 광고주는 DV Pinnacle®를 통해 측정 데이터와 인사이트에 접근할 수 있으며, 이는 DoubleVerify의 통합 서비스 및 분석 보고 플랫폼입니다.
이 협력은 2022년 11월에 DV의 LinkedIn Audience Network에 대한 사전 입찰 솔루션 확장을 시작으로 한 DV와 LinkedIn 간의 기존 파트너십을 기반으로 합니다. 이번 개발은 광고주를 위해 안전하고 신뢰할 수 있는 경험을 제공하겠다는 LinkedIn의 의지를 강화합니다. DV는 앞으로 며칠 내에 모든 광고주에게 이 서비스를 제공할 계획입니다.
DoubleVerify (NYSE: DV) a élargi sa couverture de mesure de la qualité des médias pour inclure l'inventaire vidéo premium de LinkedIn. Cette amélioration permet aux annonceurs de s'assurer que leurs annonces vidéo sur LinkedIn sont visibles et protégées des Trafic Invalide (IVT), améliorant ainsi l'efficacité des campagnes. Les annonceurs peuvent accéder aux données de mesure et aux indications via DV Pinnacle®, la plateforme unifiée de services et de rapports analytiques de DoubleVerify.
Cette collaboration s'appuie sur le partenariat existant de DV avec LinkedIn, qui a commencé en novembre 2022 avec l'expansion des solutions de pré-offre de DV sur le LinkedIn Audience Network. Ce dernier développement renforce l'engagement de LinkedIn à offrir des expériences sûres et fiables pour les annonceurs. DV prévoit de rendre cette offre disponible pour tous les annonceurs dans les prochains jours.
DoubleVerify (NYSE: DV) hat seinen Medienqualitätsmessungsumfang erweitert, um das Premium-Videoinventar von LinkedIn einzubeziehen. Diese Verbesserung ermöglicht es Werbetreibenden, zu gewährleisten, dass ihre Videoanzeigen auf LinkedIn sichtbar und vor ungültigem Traffic (IVT) geschützt sind, wodurch die Kampagneneffektivität verbessert wird. Werbetreibende können über DV Pinnacle® auf Messdaten und Einblicke zugreifen, die ein einheitlicher Service und Analyseberichtsplattform von DoubleVerify bietet.
Diese Zusammenarbeit baut auf der bestehenden Partnerschaft von DV mit LinkedIn auf, die im November 2022 mit der Erweiterung von DVs Pre-Bid-Lösungen im LinkedIn Audience Network begann. Diese neueste Entwicklung unterstreicht LinkedIns Engagement, sichere und vertrauenswürdige Erlebnisse für Werbetreibende zu bieten. DV plant, dieses Angebot in den kommenden Tagen allen Werbetreibenden zur Verfügung zu stellen.
- Expansion of media quality measurement to LinkedIn's premium video inventory
- Enhanced viewability and IVT protection for advertisers on LinkedIn
- Access to measurement data and insights through DV Pinnacle® platform
- Strengthened partnership between DoubleVerify and LinkedIn
- None.
Insights
The expansion of DoubleVerify's measurement coverage to LinkedIn's premium video inventory is a significant development for B2B advertisers. This integration allows for enhanced viewability and invalid traffic (IVT) measurement, which are important metrics for ensuring ad effectiveness and protecting brand safety.
The collaboration addresses a growing need in the B2B advertising space, where LinkedIn has become a dominant platform. By providing third-party verification for video ads, DoubleVerify is filling a gap in the market and potentially increasing advertiser confidence in LinkedIn's video ad offerings.
This move could lead to increased ad spend on LinkedIn, as advertisers gain more transparency and control over their campaigns. For DoubleVerify, this partnership with a major professional network expands their market reach and solidifies their position as a leader in digital media measurement.
This partnership has positive implications for DoubleVerify's (DV) financial outlook. By expanding its services to LinkedIn's premium video inventory, DV is tapping into a high-value B2B advertising market. This could lead to increased revenue streams as more advertisers adopt their measurement solutions for LinkedIn campaigns.
The integration with LinkedIn's platform may also drive growth in DV's client base, potentially attracting new enterprise customers who heavily rely on LinkedIn for B2B marketing. This expansion aligns with DV's strategy to diversify its product offerings and strengthen its market position.
While the immediate financial impact may not be substantial, the long-term potential for revenue growth and market share expansion is significant, especially if this partnership leads to similar integrations with other major platforms.
Global advertisers benefit from DV’s trusted measurement solutions to validate the media quality of LinkedIn’s video ads.
"Becoming a measurement source for viewability and IVT for LinkedIn’s premium video inventory reinforces our industry and technology leadership, and underscores our drive to ensure media quality on any platform anywhere in the world," said Mark Zagorski, CEO of DoubleVerify. “LinkedIn is one of the most premium digital media environments, and their rigorous partner performance and integration standards were a great fit for DV’s innovative solutions.”
Advertisers can access measurement data and insights through DV Pinnacle®, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their LinkedIn ads campaigns.
“Our collaboration with DoubleVerify empowers our customers to continue reaching and engaging buyers through video with confidence,” said Abhishek Shrivastava, VP of Product, LinkedIn. “With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimize their B2B campaigns and increase performance on a safe and trusted platform.”
This announcement builds on the existing collaboration between DV and LinkedIn. In November 2022, DV expanded its pre-bid solutions to the LinkedIn Audience Network, introducing DV Authentic Brand Suitability and DV Custom Contextual solutions. The continued collaboration strengthens LinkedIn’s commitment to providing safe and trusted experiences for advertisers.
DV plans to make this offering available for all advertisers over the coming days.
For more information on how DV’s solutions integrate with LinkedIn’s advertising platform, visit www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241022987380/en/
Media Contact:
Chris Harihar
chris@crenshawcomm.com
Source: DoubleVerify
FAQ
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