Snoop Dogg Goes Smokeless with Solo Stove

Rhea-AI Summary

Solo Brands (NYSE: DTC) - Snoop Dogg to be the official 'smokesman' for Solo Stove, promoting the smokeless fire pit. Snoop Dogg announces he's giving up smoke and will support Solo Stove's quest to eliminate smoke from backyards. Solo Stove's fire pit has inspired Snoop Dogg to go smokeless, as he aims to enjoy sitting by a fire without coughing and smelling like smoke.

Positive

• Snoop Dogg's endorsement can significantly boost Solo Stove's brand visibility and sales, especially among his 129M social media followers.
• Snoop Dogg's personal testimony about the benefits of using Solo Stove's fire pit can influence consumer behavior and drive demand for smokeless fire pits.

Negative

• None.

Snoop Dogg announces he's giving up smoke — in his fire pit with brand new campaign with Solo Stove

GRAPEVINE, Texas, Nov. 20, 2023 /PRNewswire/ -- Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC) and creator of the smokeless fire pit, convinces Snoop Dogg, the most famous smoker on the planet, to give up smoke.

On November 16th, The Doggfather of Smoke announced to his combined 129M social media followers that he was "giving up smoke" after talking it over with friends and family. While he asked for others to respect his privacy, rumors started circulating as to why.

Today, Snoop Dogg offered greater clarification that his earlier comment was in regards to his love for sitting by a fire pit without "coughing and his clothes smelling all sticky icky." Solo Stove has since announced that Snoop Dogg will be their official "smokesman," in support of the company's quest to eliminate smoke from backyards everywhere.

"I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I'm excited to spread the love and stay warm with my friends and family." - Snoop Dogg

"We're stoked to have a product so good, it even inspired Snoop to go smokeless. As the most popular smokeless fire pit in the world, Solo Stove is all about bringing people together and creating a vibe that encourages you to sit back, relax, and enjoy your time with friends and family. Snoop, like Solo, is about good moments, and we're looking forward to welcoming even more people to the Solo Stove family." - John Merris, CEO of Solo Brands

Snoop Dogg will partner with the company on smokeless product innovation and contribute toward designing a new signature line of Snoop Dogg x Solo Stove products. Kicking off the Snoop Dogg x Solo Stove collaboration is a limited edition bundle that includes: a Bonfire Fire Pit designed by Snoop, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack.

The Limited Edition Bonfire Snoop Dogg Collaboration is priced at $349.99 and will go on sale at 10:00AM ET on Monday, Nov. 20th. Available exclusively at solostove.com and goingsmokeless.com.

About Solo Brands, Inc.
Solo Brands, headquartered in Grapevine, TX, develops and produces ingenious lifestyle products that help customers create lasting memories. Through an omni-channel distribution model that leverages e-commerce, strategic wholesale relationships and physical retail stores, Solo Brands offers innovative products to consumers through Solo Stove, known for its firepits, stoves, and accessories, Chubbies, a premium casual apparel and activewear brand, Oru Kayak, innovator of origami folding kayaks, ISLE, maker of inflatable and hard paddle boards and accessories, and Icy Breeze, a portable cooler air-conditioner.

View original content to download multimedia:https://www.prnewswire.com/news-releases/snoop-dogg-goes-smokeless-with-solo-stove-301993653.html

SOURCE Solo Stove

FAQ

What is Solo Stove's stock ticker symbol?

The stock ticker symbol for Solo Brands is NYSE: DTC.

Why did Snoop Dogg announce he's giving up smoke?

Snoop Dogg announced he's giving up smoke to support Solo Stove's quest to eliminate smoke from backyards, as the company's fire pit has inspired him to go smokeless.

How many social media followers does Snoop Dogg have?

Snoop Dogg has a combined 129M social media followers.

What is Solo Stove's quest?

Solo Stove's quest is to eliminate smoke from backyards with its smokeless fire pit, as endorsed by Snoop Dogg.