CHUBBIES UPS ITS GAME WITH NEW NFL OFFICIAL LICENSED PRODUCT & EXPANDS GEORGE KITTLE'S ROLE AS CREATIVE DIRECTOR OF FOOTBALL
Chubbies, a lifestyle apparel brand under Solo Brands (NYSE: DTC), has announced a collaboration with the NFL and appointed San Francisco 49ers tight end George Kittle as Creative Director of Football. This partnership will result in a range of NFL-licensed merchandise launching in Fall 2024, initially featuring select teams and expanding to all NFL teams by Spring 2025. Kittle will lead design efforts and drive strategy for Chubbies' NFL apparel collections, combining his on-field expertise with off-field creativity. The collaboration aims to blend Chubbies' signature fun style with Kittle's passion for football, offering fans a unique fusion of sports and fashion. Chubbies Co-Founder Rainer Castillo expressed excitement about leveraging Kittle's distinct style and the brand's creativity to deliver something special for fans.
Chubbies, un marchio di abbigliamento lifestyle sotto Solo Brands (NYSE: DTC), ha annunciato una collaborazione con la NFL e ha nominato il tight end dei San Francisco 49ers George Kittle come Direttore Creativo del Football. Questa partnership porterà a una gamma di merchandising con licenza NFL che sarà lanciata nell'Autunno 2024, inizialmente con alcune squadre selezionate e ampliandosi a tutte le squadre NFL entro la Primavera 2025. Kittle guiderà gli sforzi di design e guiderà la strategia per le collezioni di abbigliamento NFL di Chubbies, combinando la sua esperienza sul campo con la creatività fuori dal campo. La collaborazione mira a fondere lo stile divertente e distintivo di Chubbies con la passione di Kittle per il football, offrendo ai fan una fusione unica di sport e moda. Rainer Castillo, Co-Fondatore di Chubbies, ha espresso entusiasmo per l'opportunità di sfruttare lo stile distintivo di Kittle e la creatività del marchio per offrire qualcosa di speciale ai fan.
Chubbies, una marca de ropa de estilo de vida bajo Solo Brands (NYSE: DTC), ha anunciado una colaboración con la NFL y ha nombrado al ala cerrada de los San Francisco 49ers George Kittle como Director Creativo de Fútbol. Esta asociación resultará en una gama de merchandising con licencia de la NFL que se lanzará en otoño de 2024, inicialmente presentando equipos seleccionados y expandiéndose a todos los equipos de la NFL para primavera de 2025. Kittle liderará los esfuerzos de diseño y dirigirá la estrategia de las colecciones de ropa de la NFL de Chubbies, combinando su experiencia en el campo con la creatividad fuera de él. La colaboración busca fusionar el estilo divertido y característico de Chubbies con la pasión de Kittle por el fútbol, ofreciendo a los aficionados una fusión única de deporte y moda. Rainer Castillo, Co-Fundador de Chubbies, expresó su entusiasmo por aprovechar el estilo distintivo de Kittle y la creatividad de la marca para ofrecer algo especial a los fans.
Chubbies는 Solo Brands (NYSE: DTC) 소속의 라이프스타일 의류 브랜드로, NFL과의 협업을 발표하고 샌프란시스코 포티나이너스의 타이트 엔드인 조지 키틀을 풋볼 크리에이티브 디렉터로 임명했습니다. 이 파트너십을 통해 NFL 라이센스 상품의 다양한 제품이 2024년 가을에 출시될 예정이며, 처음에는 선택된 팀들만 포함되고 2025년 봄에는 모든 NFL 팀으로 확장될 예정입니다. 키틀은 디자인 작업을 주도하고 Chubbies의 NFL 의류 컬렉션 전략을 이끌며, 자신의 현장 경험을 오프라인의 창의력과 결합할 것입니다. 이 협업은 Chubbies의 시그니처 재미있는 스타일과 키틀의 풋볼에 대한 열정을 조화롭게 결합하여 팬들에게 스포츠와 패션의 독특한 융합을 제공하는 것을 목표로 합니다. Chubbies의 공동 창립자인 라이너 카스틸로는 키틀의 독특한 스타일과 브랜드의 창의력을 활용하여 팬들을 위한 특별한 무언가를 제공하게 되어 기쁘다고 밝혔습니다.
Chubbies, une marque de vêtements de style de vie sous Solo Brands (NYSE: DTC), a annoncé une collaboration avec la NFL et a nommé le tight end des San Francisco 49ers George Kittle en tant que Directeur Créatif du Football. Ce partenariat aboutira à une gamme de produits sous licence NFL qui sera lancée à l'automne 2024, avec dans un premier temps des équipes sélectionnées, puis s'étendra à toutes les équipes de la NFL d'ici le printemps 2025. Kittle dirigera les efforts de design et élaborera la stratégie pour les collections de vêtements NFL de Chubbies, alliant son expertise sur le terrain à une créativité hors du terrain. La collaboration vise à fusionner le style ludique et distinctif de Chubbies avec la passion de Kittle pour le football, offrant aux fans une fusion unique de sport et de mode. Rainer Castillo, co-fondateur de Chubbies, a exprimé son enthousiasme à l'idée de mettre à profit le style distinctif de Kittle et la créativité de la marque pour offrir quelque chose de spécial aux fans.
Chubbies, eine Lifestyle-Bekleidungsmarke von Solo Brands (NYSE: DTC), hat eine Zusammenarbeit mit der NFL angekündigt und den Tight End der San Francisco 49ers George Kittle zum Kreativdirektor für Football ernannt. Diese Partnerschaft wird eine Reihe von lizenzierten NFL-Artikeln hervorbringen, die im Herbst 2024 auf den Markt kommen werden, zunächst mit ausgewählten Teams und später, bis zum Frühjahr 2025, bei allen NFL-Teams. Kittle wird die Designbemühungen leiten und die Strategie für die NFL-Bekleidungs-kollektionen von Chubbies vorantreiben und seine Erfahrungen auf dem Feld mit kreativen Ideen außerhalb des Spielfelds vereinen. Das Ziel der Zusammenarbeit ist es, Chubbies’ charakteristischen, fröhlichen Stil mit Kittles Leidenschaft für Football zu verbinden und den Fans eine einzigartige Fusion aus Sport und Mode zu bieten. Rainer Castillo, Co-Gründer von Chubbies, äußerte seine Begeisterung, Kittles besonderen Stil und die Kreativität der Marke zu nutzen, um den Fans etwas Einzigartiges zu bieten.
- Collaboration with NFL for licensed merchandise
- Appointment of NFL star George Kittle as Creative Director of Football
- Expansion of product line into sports-inspired apparel
- Planned launch of NFL merchandise in Fall 2024, with full NFL team coverage by Spring 2025
- None.
Insights
Chubbies' strategic move into NFL-licensed apparel represents a significant market expansion opportunity. The collaboration leverages the $15 billion licensed sports merchandise market, potentially boosting Chubbies' revenue streams. However, the highly competitive nature of this space, dominated by established players like Nike and Fanatics, poses challenges.
The appointment of George Kittle as Creative Director adds celebrity endorsement value, which could enhance brand visibility and appeal to a broader demographic. This move aligns with the trend of athlete-driven fashion lines, which have shown mixed success historically. The phased rollout strategy, starting with select teams and expanding to all NFL teams, allows for market testing and refinement, potentially mitigating risks associated with large-scale product launches.
Chubbies' partnership with the NFL and George Kittle is a strategic coup in sports marketing. By tapping into the NFL's massive fanbase—approximately 184 million in the U.S.—Chubbies stands to significantly expand its customer base. The brand's "weekend-centric" ethos aligns well with football's game-day culture, potentially creating a strong emotional connection with consumers.
Kittle's expanded role as Creative Director is a savvy move, capitalizing on the trend of athlete-as-designer that has proven successful for brands like Lululemon with Julio Jones. This approach could resonate particularly well with the millennial and Gen Z demographics, who value authenticity and personal connection in brand storytelling. However, success will hinge on how well Kittle's design vision aligns with both Chubbies' brand identity and NFL fan expectations.
As Creative Director of Football, 49ers Tight End, George Kittle Leads The Charge In Chubbies' License Agreement With The NFL
Chubbies is poised to break new ground in football and fashion by combining its signature fun style with Kittle's unparalleled passion and energy for the game. Fans can look forward to a range of NFL merchandise dropping this Fall 2024 season, featuring apparel from select teams that reflect the fandom of the Chubbies' community. The collection will expand to include all NFL teams in Spring 2025, blending the essence of the sport with Chubbies' laid-back, vibrant style. Kittle, as the Creative Director of Football, will not only serve as a brand ambassador but will also lead design efforts and drive strategy for Chubbies' NFL apparel collections.
"I've loved every moment of working with Chubbies over the past two years and am thrilled to take on this additional new role," said George Kittle. "This partnership perfectly fuses my on-field dedication with my off-field creative passion. I can't wait to bring our shared vision to life and connect with fans in an exciting new way."
Chubbies Co-Founder and President Rainer Castillo added, "George has brought an electrifying energy to our brand. Evolving our partnership with him while teaming up with the NFL is an exciting new chapter for us. We're eager to leverage his distinct style and our brand's creativity to deliver something truly special for fans."
As the anticipation builds for the release of the NFL Collection, Chubbies invites fans to sign up for alerts on the upcoming Fall 2024 NFL Drops. For more information and to shop the upcoming Chubbies x NFL collections, visit www.chubbiesshorts.com/nfl.
About Chubbies:
Chubbies, an apparel lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, is best known for the resurgence of short shorts in men's fashion with their interpretation of the classic 4" and 5.5" inseam. Through their iconic styles and bold prints, Chubbies creates high-quality everyday apparel that brings a fun and unique twist to swim, sport, and casual wear. Shop Chubbies online at chubbies.com, or in person at one of their retail stores.
Chubbies Media Contacts:
Morgan Kilmer
Kilmer Communications
morgan@kilmercomms.com
Darren Quiliza
Kilmer Communications
darrenquiliza@gmail.com
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SOURCE Chubbies
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