Matt Meier Joins Driven Brands as Chief Digital and Data Officer

Rhea-AI Summary

Driven Brands Holdings (NASDAQ: DRVN) has appointed Matt Meier as EVP, Chief Digital and Data Officer. This new role aims to enhance the company’s digital and data strategies, leveraging insights for growth. Meier, with over 25 years of experience, previously worked at Whirlpool, advancing IoT capabilities and digital platforms. His focus will be on utilizing Driven's extensive data and analytics to drive innovation in the automotive aftermarket sector. Driven Brands, with over 4,300 locations, serves more than 50 million vehicles annually and generates over $1 billion in revenue.

Positive

• Appointment of Matt Meier as EVP, Chief Digital and Data Officer to enhance digital strategies.
• Meier's extensive experience, particularly in IoT and digital platforms, beneficial for growth.
• Focus on leveraging existing data for actionable insights and improved customer experience.

Negative

• None.

CHARLOTTE, N.C., Oct. 04, 2021 (GLOBE NEWSWIRE) -- Driven Brands Holdings Inc. (NASDAQ: DRVN) announced today that Matt Meier is joining the company as EVP, Chief Digital and Data Officer. This newly created role will oversee the company’s digital and data strategies, working closely with IT and marketing to transform data into actionable business insights and lead the digital customer experience.

Meier brings more than 25 years of experience across a variety of industries and disciplines within the IT, digital, and data domains. Meier most recently spent five years with Whirlpool Corporation, expanding their offerings to include industry-leading IoT “connected” appliance experiences, expanding direct-to-consumer digital platforms, and leading Whirlpool’s global data and advanced analytics competency.

Meier will report directly to CEO, Jonathan Fitzpatrick.

“We are excited to welcome Matt to Driven Brands,” said Fitzpatrick. “We know the strategic advantage that our data already provides, and we look forward to unlocking even more business benefit to drive accelerated growth. We are eager to have Matt lead this effort, further driving a data-driven culture and mindset across the portfolio.”

“I am thrilled to be joining Driven Brands. The amount of data collected from Driven’s robust portfolio of brands, coupled with the ability to drive digital sophistication in a relatively unsophisticated industry is a huge opportunity. This is a pivotal time in the automotive aftermarket industry, and I am eager to drive innovation and capitalize on the untapped upside in this growing industry,” Meier said.

Driven Brands leverages customer targeting algorithms, cross-marketing from an already-robust data platform, and data-driven real estate site selection models, all which Meier will now oversee.

About Driven Brands
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has more than 4,300 locations across 15 countries, and services over 50 million vehicles annually. Driven Brands’ network generates more than $1 billion in revenue from more than $3 billion in system-wide sales. For more information on the power of Driven Brands, visit www.drivenbrands.com.

Media or Investor inquiries:
Rachel Webb
Rachel.webb@drivenbrands.com