Driven Brands opens fifth Take 5 Oil Change and Car Wash location in Texas

Rhea-AI Summary

Driven Brands has launched a new Take 5 Oil Change and Car Wash co-development location in Edinburg, Texas, marking its fifth such site. The company plans to introduce at least 10 more locations in various states, including Tennessee and Florida. On its opening day, the Edinburg location serviced over 800 cars and provided oil changes to 40 vehicles. The strategy aims to enhance customer convenience by merging two service categories, showcasing a retail approach in the automotive aftermarket.

Positive

• Successful opening day with over 800 car washes and 40 oil changes.
• Plans for 10 more locations indicate strong growth potential.
• Innovative retail strategy aims to enhance customer convenience.

Negative

• None.

Unique retail strategy in automotive services

CHARLOTTE, N.C., April 12, 2022 /PRNewswire/ -- Driven Brands announced the opening of a Take 5 Oil Change and Car Wash co-development in Edinburg, Texas. Driven Brands has at least 10 more of these innovative locations in the pipeline for this year planned for Tennessee, North Carolina, Indiana, Missouri, Florida, Wisconsin, and Arkansas.

"We've always approached automotive care differently. We look to trends happening across industries including retail."

"With the Take 5 Car Wash brand, our goal is to be simply more convenient than our competition," said John Teddy, EVP and Group President of Car Wash North America. "We developed the Take 5 Oil Change and Car Wash concept with that goal in mind. Two category leaders, together under one brand, providing customers with a one-stop solution for the automotive services they need most often."

Take 5 Oil Change pioneered the "stay in your car model" for oil changes – focusing on an improved customer experience for car maintenance. With the co-development, Driven Brands has implemented a retail approach to the automotive aftermarket sector.

"We developed the Take 5 Oil Change model to be fast and friendly. We focus on providing just a few services to the customer, and doing them exceptionally well," said Danny Rivera, EVP and Group President of Maintenance. "We've always approached automotive care differently than our competitors. We look beyond automotive. We look to trends happening across many industries including retail as we continue to innovate car care for our customers."

In its first day, the location washed more than 800 cars and provided oil changes to 40 cars.

While this is the fifth such co-development, it's the first developed from ground up. "The traffic seen on the first few days confirms what we've known for a long time: customers love our fast, friendly, and convenient approach to their car care needs," added Rivera.

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SOURCE Driven Brands

FAQ

What did Driven Brands announce on April 12, 2022?

Driven Brands announced the opening of a new Take 5 Oil Change and Car Wash location in Edinburg, Texas.

How many new locations does Driven Brands plan to open in 2022?

Driven Brands plans to open at least 10 more locations in 2022.

What was the customer response on the first day of the new location?

The Edinburg location serviced over 800 cars and provided oil changes to 40 vehicles on its opening day.

What is the significance of the Take 5 Oil Change and Car Wash co-development?

The co-development combines two essential automotive services, enhancing customer convenience under one brand.

What business model does Take 5 Oil Change use?

Take 5 Oil Change uses a 'stay in your car' model for oil changes to improve customer experience.