Try Domino's® Mind Ordering App for Fun and Receive 20% Off Your Next Order

Rhea-AI Summary

Domino's Pizza (NYSE:DPZ) is promoting its new mind ordering app with a special offer for 'Stranger Things' fans ahead of the show's season four, volume two premiere on July 1. Customers who engage with the app can receive a 20% discount coupon for their next online menu-price order. This innovative app allows users to immerse themselves in the 'Stranger Things' experience, with options to explore Hawkins National Lab and utilize telekinetic powers. Domino's leverages technology for over half of its global sales, emphasizing its commitment to creative marketing strategies.

Positive

• Launch of the mind ordering app enhances customer engagement.
• 20% discount incentive may increase order volume and customer retention.
• Marketing tie-in with 'Stranger Things' targets specific audience effectively.

Negative

• None.

Take advantage of Domino's mind-bending offer, in time for season four, volume two of 'Stranger Things' on July 1

ANN ARBOR, Mich., June 27, 2022 /PRNewswire/ -- Something strange is happening … in Domino's mind ordering app. Domino's Pizza Inc. (NYSE:DPZ), the largest pizza company in the world, is giving "Stranger Things" fans a special deal, just in time for the July 1 premiere of season four, volume two on Netflix. Fans who try Domino's new mind ordering app for fun can receive a 20% off coupon to use on their next online menu-price order.

Fans who try Domino's new mind ordering app for fun can receive a 20% off coupon to use on their next online menu-price

"With season four, volume two of 'Stranger Things' quickly approaching, we know fans around the U.S. are going to gather around the TV for viewing parties," said Kate Trumbull, Domino's senior vice president of brand and product innovation. "Pizza is the perfect complement to binge watching your favorite show, and we're encouraging fans to try Domino's mind ordering app for fun, as they can receive a 20% off coupon to use on their next online menu-priced order. After all, who doesn't love watching a great show while enjoying some delicious pizza?"

What is Domino's Mind Ordering App?
Domino's mind ordering app is an immersive experience which places "test subjects" inside Hawkins National Lab in Hawkins, Indiana – transporting them to the center of "Stranger Things" in 1986. Users can choose to "Try for Fun" or "Place a Real Order" within the app, explore the lab, uncover Easter eggs and use their telekinetic powers to gain control of certain objects. Those who "Try for Fun," without placing a real order, can access a coupon for 20% off the menu price of their next order from dominos.com. To learn more about this first-of-its-kind mobile ordering app, visit dominosmindordering.com.

How To Receive a 20% Off Coupon
To receive a one-time use 20% off coupon for a menu-priced order on dominos.com, follow these steps:

• Download Domino's new mind ordering app.
• Choose the "Try for Fun" mode.
• Focus your mind on the pizza box and follow the prompts.
• When you return from the Void and Upside Down, find the computer screen and tap it for the 20% off coupon.
• You'll be taken to dominos.com on your mobile device, where the 20% off coupon will automatically be applied to your cart.
• Order and enjoy!

Domino's mind ordering app is available for download from the App Store or on Google Play.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 19,000 stores in over 90 markets. Domino's had global retail sales of nearly $17.8 billion in 2021, with over $8.6 billion in the U.S. and over $9.1 billion internationally. In the first quarter of 2022, Domino's had global retail sales of over $4.0 billion, with over $1.9 billion in the U.S. and nearly $2.1 billion internationally. Its system is comprised of independent franchise owners who accounted for 98% of Domino's stores as of the end of the first quarter in 2022. Emphasis on technology innovation helped Domino's achieve more than half of all global retail sales in 2021 from digital channels. In the U.S., Domino's generated more than 75% of U.S. retail sales in 2021 via digital channels and has developed several innovative ordering platforms, including those for Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and more. In 2019, Domino's announced a partnership with Nuro to further its exploration and testing of autonomous pizza delivery. In mid-2020, Domino's launched a new way to order contactless carryout nationwide – via Domino's Carside Delivery^®, which customers can choose when placing a prepaid online order.

Order – dominos.com
Company Info – biz.dominos.com
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About Netflix 
Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

 

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SOURCE Domino's Pizza, Inc.

FAQ

What is the mind ordering app from Domino's Pizza?

The mind ordering app is an immersive experience that allows users to engage with the 'Stranger Things' theme while ordering pizza, offering a unique way to interact with the brand.

How can customers get the 20% off coupon from Domino's?

Customers can get a 20% off coupon by downloading the mind ordering app, selecting 'Try for Fun', and following instructions within the app.

When is the premiere date for season four, volume two of 'Stranger Things'?

The premiere date for season four, volume two of 'Stranger Things' is July 1.

How does Domino's use technology in its sales strategy?

Domino's utilizes technology to drive sales, with over half of its global retail sales in 2021 coming from digital channels, showcasing its innovative ordering platforms.