Domino's® is Saying No to Shrinkflation by Launching MOREflation
Domino's Pizza Inc. (NYSE: DPZ) is launching MOREflation, a promotion aimed at countering shrinkflation trends. From September 9-29, 2024, customers can upgrade one medium pizza to a large for free when ordering two or more medium two-topping pizzas at $6.99 each through the mix and match deal. This initiative comes as a response to high inflation and aims to provide more value to consumers.
Joe Jordan, Domino's president of U.S. and global services, emphasized the company's commitment to offering affordable meal options and great-tasting food. The promotion allows customers to choose from Hand Tossed, Thin Crust, or New York Style Crust for their upgraded pizza, maintaining customization options.
Domino's Pizza Inc. (NYSE: DPZ) lancia MOREflation, una promozione mirata a contrastare le tendenze della shrinkflation. Dal 9 al 29 settembre 2024, i clienti possono aggiornare una pizza media a grande gratuitamente ordinando due o più pizze medie con due condimenti ciascuna al prezzo di $6.99 tramite l'offerta mix and match. Questa iniziativa arriva in risposta a un'alta inflazione e ha l'obiettivo di offrire più valore ai consumatori.
Joe Jordan, presidente di Domino's per i servizi negli Stati Uniti e globali, ha sottolineato l'impegno dell'azienda a offrire opzioni di pasto convenienti e cibo dal grande sapore. La promozione consente ai clienti di scegliere tra crosta fatta a mano, crosta sottile o crosta stile New York per la loro pizza aggiornata, mantenendo così le opzioni di personalizzazione.
Domino's Pizza Inc. (NYSE: DPZ) está lanzando MOREflation, una promoción destinada a contrarrestar las tendencias de shrinkflation. Desde el 9 hasta el 29 de septiembre de 2024, los clientes pueden actualizar una pizza mediana a grande de forma gratuita al ordenar dos o más pizzas medianas con dos ingredientes cada una por $6.99 cada una a través de la oferta mix and match. Esta iniciativa surge como respuesta a la alta inflación y tiene como objetivo proporcionar más valor a los consumidores.
Joe Jordan, presidente de Domino's para los servicios en EE. UU. y globales, enfatizó el compromiso de la compañía con ofrecer opciones de comidas asequibles y comida deliciosa. La promoción permite a los clientes elegir entre masa lanzada a mano, masa delgada o masa estilo Nueva York para su pizza actualizada, manteniendo así las opciones de personalización.
도미노 피자 Inc. (NYSE: DPZ)가 MOREflation을 출시하여 축소 인플레이션 트렌드에 대응하고 있습니다. 2024년 9월 9일부터 29일까지, 고객들은 두 개 이상의 중간 두 가지 토핑 피자를 $6.99에 주문할 때 하나의 중간 피자를 무료로 대형으로 업그레이드 할 수 있습니다. 이 이니셔티브는 높은 인플레이션에 대한 대응으로, 소비자에게 더 많은 가치를 제공하는 것을 목표로 하고 있습니다.
조 조던, 도미노의 미국 및 글로벌 서비스 사장은 합리적인 식사 옵션과 맛있는 음식을 제공하겠다는 회사의 의지를 강조했습니다. 이 프로모션은 고객들이 업그레이드된 피자에 대해 핸드 토스, 얇은 크러스트 또는 뉴욕 스타일 크러스트를 선택할 수 있게 하여 맞춤형 옵션을 유지하고 있습니다.
Domino's Pizza Inc. (NYSE: DPZ) lance MOREflation, une promotion visant à contrer les tendances de la shrinkflation. Du 9 au 29 septembre 2024, les clients peuvent passer d'une pizza moyenne à une grande gratuitement en commandant deux pizzas moyennes avec deux garnitures chacune au prix de 6,99 $ chacune via l'offre mix and match. Cette initiative est une réponse à la forte inflation et vise à offrir plus de valeur aux consommateurs.
Joe Jordan, président de Domino's pour les services aux États-Unis et au niveau mondial, a souligné l'engagement de l'entreprise à offrir des options de repas abordables et des plats savoureux. La promotion permet aux clients de choisir entre pâte faite à la main, pâte fine ou pâte style New York pour leur pizza mise à niveau, tout en maintenant des options de personnalisation.
Domino's Pizza Inc. (NYSE: DPZ) führt MOREflation ein, eine Promotion, die darauf abzielt, den Shrinkflation-Trends entgegenzuwirken. Vom 9. bis 29. September 2024 können Kunden eine mittlere Pizza kostenlos auf eine große aufwerten, wenn sie zwei oder mehr mittelgroße Pizzen mit zwei Belägen für je 6,99 $ im Mix-and-Match-Angebot bestellen. Diese Initiative ist eine Reaktion auf hohe Inflation und zielt darauf ab, den Verbrauchern mehr Wert zu bieten.
Joe Jordan, Präsident von Domino's für die US- und globalen Dienstleistungen, betonte das Engagement des Unternehmens, preiswerte Mahlzeiten und leckeres Essen anzubieten. Die Promotion ermöglicht es den Kunden, zwischen Hand-Tossed, dünnem Teig oder New York Style Teig für ihre aufgewertete Pizza zu wählen und somit Anpassungsoptionen beizubehalten.
- Launching MOREflation promotion, offering more food for the same price
- Upgrading one medium pizza to large for free in mix and match deal
- Maintaining price point of $6.99 for medium two-topping pizzas
- Demonstrating commitment to customer value during high inflation
- Potential to attract more customers and increase sales volume
- -time offer (Sept 9-29) may not have long-term impact
- Potential decrease in profit margins due to larger portion sizes
- Risk of setting customer expectations for larger portions at same price
Insights
Domino's MOREflation campaign is a clever marketing strategy to differentiate itself in a challenging economic environment. By offering more value when competitors are reducing portions, Domino's is positioning itself as a consumer-friendly brand. This move could potentially increase customer loyalty and drive short-term sales, especially among price-sensitive consumers.
However, the long-term impact on profit margins needs careful consideration. While this promotion may boost volume, it could pressure profitability if ingredient costs remain high. The success of this strategy will depend on Domino's ability to balance increased sales with potential margin compression.
This promotion, while potentially boosting short-term sales, raises questions about Domino's profit margins. The company is essentially offering a free upgrade to a larger pizza, which could impact their cost structure. Investors should watch for the effect on average ticket size and transaction volume in the next quarterly report.
Moreover, this move might set a precedent for future promotions, potentially affecting long-term pricing power. While the strategy may help maintain market share in a competitive landscape, it's important to monitor its impact on overall profitability and shareholder value in the coming quarters.
While other companies are giving customers less for their money, Domino's is giving them more
"As a response to high inflation, many companies are shrinking products to avoid raising prices," said Joe Jordan, Domino's president of
Consumers want to get the most out of their hard-earned money and Domino's MOREflation deal is yet another way the brand is delivering renowned value, when it matters most.
"We've always been dedicated to providing delicious food at a great price to customers,"
Customers can choose from Hand Tossed, Thin Crust or New York Style Crust for their upgraded large pizza, allowing them to customize their pizza, just the way they like it.
To take advantage of the deal, customers should visit dominos.com or use Domino's app, select the MOREflation offer, and place their order. Get MOREflation, not shrinkflation – only at Domino's.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 20,900 stores in over 90 markets. Domino's had global retail sales of over
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