Dow, Henkel and Kraton Jointly Drive Sustainability in North American Consumer Goods Industry
On May 20, 2024, Dow (NYSE:DOW), Henkel Adhesive Technologies, and Kraton announced significant strides in reducing the carbon footprint of two of Henkel's North American packaging products: TECHNOMELT® SUPRA 100 LE and TECHNOMELT® SUPRA 106M LE. The biobased formulations, developed using Kraton's SYLVALITE™ 2200 tackifiers and Dow's AFFINITY™ GA polyolefin elastomers, cut cradle-to-gate emissions by 25% while maintaining performance and food safety standards.
This initiative aligns with growing consumer demand for sustainable packaging and Henkel’s commitment to emission reduction and circularity. Despite the premium typically associated with sustainable products, these new formulations will incur no additional costs for existing customers. The collaborative efforts underscore the companies' shared commitment to driving environmental innovation in the consumer goods sector.
- 25% reduction in carbon footprint for TECHNOMELT® SUPRA 100 LE and TECHNOMELT® SUPRA 106M LE.
- No additional costs for existing customers despite sustainability improvements.
- Collaboration between Dow, Henkel, and Kraton highlights strong industry partnerships.
- Maintained performance and food safety standards of new formulations.
- Increased consumer demand for sustainable packaging being met.
- Higher manufacturing costs associated with sustainable products.
- Increased regulatory pressures for Scope 1, 2, and 3 greenhouse gas emissions reporting.
HORGEN, SWITZERLAND / ACCESSWIRE / May 20, 2024 / Dow (NYSE:DOW), Henkel Adhesive Technologies, and Kraton Corporation, have achieved a reduction in product carbon footprint for two of Henkel's North American flagship products for end-of-line packaging: TECHNOMELT® SUPRA 100 and TECHNOMELT® SUPRA 106M.
TECHNOMELT® SUPRA 100 LE and TECHNOMELT® SUPRA 106M LE formulas designed biobased alternatives reduce the adhesives' cradle-to-gate carbon footprint by
"At Kraton, we understand the importance of sustainability in today's adhesive and packaging markets," said Minco van Breevoort, Kraton Pine Chemicals President. "Supplying Henkel with our REvolution™ technology and biobased tackifiers reflects our long-standing dedication to innovating solutions that satisfy customer needs and reduce environmental impact. We take pride in driving the transition towards sustainable adhesive and packaging solutions." Sustainable products often carry a premium price due to higher manufacturing costs and increased regulatory pressure for Scope 1, 2 and 3 greenhouse gas emissions reporting. By investing in lower carbon emission formulations, Henkel, Kraton and Dow are meeting consumer demand for sustainable packaging and making these solutions more attainable for consumer goods manufacturers. As a result of the combined investment, TECHNOMELT® SUPRA 100 LE and TECHNOMELT® SUPRA 106M LE will be available to existing customers at no additional costii.
"Henkel has been leading the efforts on sustainable solutions which promote emission reduction, circularity and safety. Sustainability is not just our responsibility to future generations but integral to our long-term success as a company," explains Ulla Hüppe, Head of Sustainability for Adhesive Technologies at Henkel. "By working with Kraton and Dow, we are able to offer lower emission solutions and establish new industry precedence."
"We believe in the power of collaboration with like-minded companies who share Dow's values and ambition. With Henkel and Kraton, we're not just forging collaborations, we're creating a sustainable ecosystem. We're proud to be setting a precedent of working together with other Press Information industry leaders to drive change and bring value to customers," said Haley Lowry, Global Director Sustainability, Dow.
Kraton's REvolution™ is an innovative technology platform designed to deliver enhanced color performance and oxidative stability in biobased tackifiers such as Kraton's SYLVALITE™ 2200. The technology provides a sustainable alternative to fossil-based products, enabling formulators to achieve a high biobased content and a low carbon footprint. Dow's AFFINITY™ GA offers advanced performance for extreme temperatures in packaging. The TECHNOMELT ® product portfolio includes other biobased formulations, as well as innovative low temperature hot melt adhesive formulations.
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About Dow
Dow (NYSE: DOW) is one of the world's leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately
About Henkel
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The Adhesive Technologies business unit is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in hair care and laundry & home care in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2022, Henkel reported sales of more than 22 billion euros and adjusted operating profit of around 2.3 billion euros. Henkel's preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 50,000 people worldwide - united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations." More information at www.henkel.com
About Kraton
Kraton Corporation is a leading global producer of specialty polymers and high-value performance products derived from renewable resources. Kraton's polymers are used in a wide range of applications, including adhesives, coatings, consumer and personal care products, sealants, and lubricants, and medical, packaging, automotive, paving and roofing products. As the largest global provider in the pine chemicals industry, the company's pine-based specialty products are sold into adhesive, road and construction and tire markets, and it produces and sells a broad range of performance chemicals into markets that include fuel additives, oilfield chemicals, coatings, metalworking fluids and lubricants, inks, and mining. Kraton offers its products to a diverse customer base in over 70 countries worldwide. More information at www.kraton.com
*Kraton, REvolution, and SYLVALITE the Kraton logo and design are all trademarks of Kraton Corporation, or its subsidiaries or affiliates, in one or more, but not all countries.
Photo material is available at www.henkel.com/press
For further information, please contact:
Dow
Virginie Wengler
+41 787 84 17 24
vwengler@dow.com
HENKEL
Erica Cooper
+1 475 299 8564
Erica.Cooper@henkel.com
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i - NOTE: Carbon footprint calculation estimated cradle-to-gate from Henkel's internal LCA assessment, excluding emissions in the use phase and end of life. Due to accounting for biogenic CO2 uptake and other net biogenic emissions in constituents of our adhesive, shown CO2 impact can be used only on product level, not on corporate level. Further details are required to derive resp. claims for customer-specific reporting.
ii - NOTE: Cost fluctuations may arise as an effect of prevailing market conditions and the interplay of supply and demand factors to which may change the price
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SOURCE: DOW
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FAQ
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