Accelerating Growth: DOW(TM) Predictive Intelligence Supports Expansion of Luuna(R) Mattresses
Luuna Mattresses, a Mexican startup known for its 100% foam mattresses, has partnered with Dow to accelerate its expansion in Latin America. The collaboration leverages DOW Predictive Intelligence, a digital platform combining over 120 years of polyurethane formulations expertise. This technology has enabled Luuna to develop new foams in a single production test, significantly reducing development time and costs.
The platform's precision has supported Luuna's ambitious plans, including the development of Latin America's most advanced production center, targeting one mattress every 30 seconds. The partnership has also helped Luuna achieve 1% production scrap, supporting their sustainability goals while maintaining their position as Mexico's Best Rated Mattress.
Luuna Mattresses, una startup messicana nota per i suoi materassi in schiuma al 100%, ha stretto una partnership con Dow per accelerare la propria espansione in America Latina. La collaborazione sfrutta DOW Predictive Intelligence, una piattaforma digitale che combina oltre 120 anni di esperienza nelle formulazioni di poliuretano. Questa tecnologia ha permesso a Luuna di sviluppare nuove schiume in un singolo test di produzione, riducendo significativamente i tempi e i costi di sviluppo.
La precisione della piattaforma ha supportato i piani ambiziosi di Luuna, incluso lo sviluppo del centro di produzione più avanzato dell'America Latina, con l'obiettivo di produrre un materasso ogni 30 secondi. La partnership ha inoltre aiutato Luuna a raggiungere un 1% di scarti di produzione, sostenendo i loro obiettivi di sostenibilità pur mantenendo la posizione di Miglior Materasso del Messico.
Luuna Mattresses, una startup mexicana conocida por sus colchones 100% de espuma, se ha asociado con Dow para acelerar su expansión en América Latina. La colaboración utiliza DOW Predictive Intelligence, una plataforma digital que combina más de 120 años de experiencia en formulaciones de poliuretano. Esta tecnología ha permitido a Luuna desarrollar nuevas espumas en una sola prueba de producción, reduciendo significativamente el tiempo y los costos de desarrollo.
La precisión de la plataforma ha apoyado los ambiciosos planes de Luuna, incluyendo el desarrollo del centro de producción más avanzado de América Latina, con un objetivo de un colchón cada 30 segundos. La asociación también ha ayudado a Luuna a lograr un 1% de desechos de producción, apoyando sus objetivos de sostenibilidad mientras mantiene su posición como el Mejor Colchón de México.
루나 매트리스는 100% 폼 매트리스로 알려진 멕시코 스타트업으로, 다우와 협력하여 라틴 아메리카에서의 확장을 가속화하고 있습니다. 이 협력은 120년 이상의 폴리우레탄 포뮬레이션 전문 지식을 결합한 디지털 플랫폼인 DOW Predictive Intelligence를 활용합니다. 이 기술을 통해 루나는 단일 생산 테스트에서 새로운 폼을 개발할 수 있어, 개발 시간과 비용을 크게 줄일 수 있었습니다.
플랫폼의 정밀성은 루나의 야심찬 계획을 지원했으며, 라틴 아메리카에서 가장 발전된 생산 센터를 개발하는 것을 목표로 하고 있습니다. 이는 30초마다 하나의 매트리스를 생산하는 것을 목표로 하고 있습니다. 또한 이 파트너십은 루나가 1%의 생산 스크랩을 달성하는 데에도 도움을 주어, 지속 가능성 목표를 지원하며 멕시코의 최고 평점 매트리스로서의 위치를 유지하게 해줍니다.
Luuna Mattresses, une start-up mexicaine connue pour ses matelas en mousse 100 %, a noué un partenariat avec Dow pour accélérer son expansion en Amérique latine. Cette collaboration utilise DOW Predictive Intelligence, une plateforme numérique combinant plus de 120 ans d'expertise en formulations de polyuréthane. Cette technologie a permis à Luuna de développer de nouvelles mousses lors d'un seul test de production, réduisant ainsi considérablement le temps et les coûts de développement.
La précision de la plateforme a soutenu les plans ambitieux de Luuna, y compris le développement du centre de production le plus avancé d'Amérique latine, visant un matelas toutes les 30 secondes. Le partenariat a également aidé Luuna à atteindre un taux de rebuts de production de 1 %, soutenant ainsi ses objectifs de durabilité tout en maintenant sa position en tant que meilleur matelas du Mexique.
Luuna Mattresses, ein mexikanisches Start-up, das für seine 100 % Schaumstoffmatratzen bekannt ist, hat sich mit Dow zusammengetan, um seine Expansion in Lateinamerika zu beschleunigen. Die Zusammenarbeit nutzt DOW Predictive Intelligence, eine digitale Plattform, die über 120 Jahre Erfahrung in der Polyurethanformulierung kombiniert. Diese Technologie hat es Luuna ermöglicht, neue Schäume in einem einzigen Produktionstest zu entwickeln, was die Entwicklungszeiten und -kosten erheblich reduziert hat.
Die Präzision der Plattform hat Luunas ehrgeizige Pläne unterstützt, einschließlich der Entwicklung des modernsten Produktionszentrums in Lateinamerika, das darauf abzielt, alle 30 Sekunden eine Matratze herzustellen. Die Partnerschaft hat Luuna auch dabei geholfen, 1 % Produktionsabfälle zu erreichen und ihre Nachhaltigkeitsziele zu unterstützen, während sie ihre Position als Mexikos am besten bewertete Matratze beibehalten.
- Successful implementation of DOW Predictive Intelligence platform reducing development time and costs
- Achievement of 1% production scrap rate
- Expansion capability to produce one mattress every 30 seconds
- Vertical integration improvement in Mexican market
- None.
Insights
DOW's Predictive Intelligence platform represents a strategic advancement in materials science automation, leveraging AI to optimize polyurethane formulations. The platform's ability to analyze thousands of ingredient combinations in hours rather than weeks showcases meaningful operational efficiency gains. For Luuna Mattresses, this translates to reduced development costs, faster time-to-market and improved production efficiency with only 1% scrap rate.
The technology's impact extends beyond just speed - it demonstrates how digital transformation in traditional manufacturing can create competitive advantages. By enabling single-trial formulation success and supporting production capacity of one mattress every 30 seconds, this represents a significant manufacturing breakthrough in Latin America's mattress industry.
The vertical integration strategy supported by DOW's predictive technology marks a pivotal shift in manufacturing efficiency. The reduction to single-production testing cycles represents substantial cost savings in raw materials, labor and energy consumption. Traditional foam formulation typically requires multiple iterations and test runs, each costing thousands in materials and operational expenses.
The ability to produce a mattress every 30 seconds (approximately 2,880 units per day) positions Luuna for significant market share growth in Latin America. This production rate, combined with the 1% scrap rate (industry average is typically 3-5%), indicates potential for higher profit margins and improved operational sustainability.
NORTHAMPTON, MA / ACCESSWIRE / December 30, 2024 / DOW
Pioneering an advanced sleep technology
Luuna® Mattresses is a Mexican startup that offers a pioneering
The exceptional quality of the brand's polyurethane foam mattresses has been endorsed by a Notary Public as the Best Rated Mattress in Mexico.
BUSINESS CHALLENGE
Developing a quality product to support business expansion
As it ramped up its ambitious expansion plans, Luuna® intended to establish the most vertically integrated model in Mexico which would enable it to develop new foams quickly in response to market demand. To achieve this - it required the brand to find reliable suppliers who would be capable of efficiently delivering high-quality polyurethane formulations.
The reliability and stability of the collaboration was crucial to support Luuna® during a rapid growth phase.
"We are grateful to work with Dow and to rely on Predictive Intelligence. Thanks to Dow, we have the confidence to pursue an aggressive expansion plan, whilst ensuring that we deliver quality and reliability to our customers."
- William Kasstan, Co-Founder and CMO, Luuna® Mattresses
SOLUTION
Generating reliable, precise formulations - thanks to digital innovation
Since working with Dow, Luuna® has benefited from DOW™ Predictive Intelligence, a digital platform that brings together over 120 years of Dow's polyurethane formulations.
"Predictive Intelligence is a virtual lab, powered by a unified global data platform for artificial intelligence models, which allows our product development scientists to instantly visualize, analyze, and model thousands of ingredients and properties, significantly reducing development times of new polyurethane formulations," said Sarah Eckersley, Vice President Research and Development, Dow Industrial Intermediates & Infrastructure. "It puts the customer at the center of our processes, enabling Dow scientists to search for the right formulation in days or even hours."
The precision of the formulation that DOW™ Predictive Intelligence delivers has enabled Luuna® to successfully develop new foams -- allowing the company to offer a greater variety of mattresses -- in a single production test. This has drastically reduced development time, while lowering the associated costs. As a result, it enables the company to pursue its expansion goals, such as creating the most advanced production center in Latin America which is expected to produce one mattress every 30 seconds.
Fewer production trials also means avoiding emissions from additional trials. Luuna® has reduced scrap to
"At Dow, we are transforming the way we collaborate with our customers - combining our materials science expertise with cutting-edge digital technology to significantly improve product formulation and accelerate time-to-market," said Aylin Tame, General Manager, Dow Mexico. "The success of our collaboration with Luuna® is evidence of the inherent possibilities of Predictive Intelligence."
Discover more about DOW™ Predictive Intelligence
About the article
This case study was developed by a cross-discipline team representing materials and market expertise across Dow, Inc. in collaboration with our customer, Luuna® Mattresses. The Predictive Intelligence digital capabilities referenced in it have been developed by a team sponsored by Sarah T. Eckersley, Ph.D., R&D vice president of Dow Industrial Intermediates & Infrastructure.
Luuna® is a trademark property of KSMV Capital, S.A.P.I de C.V.
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SOURCE: DOW
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FAQ
How has DOW Predictive Intelligence platform improved Luuna's mattress production?
What production capacity will Luuna achieve with DOW's technology?
What sustainability benefits has Luuna achieved through DOW's partnership?
How does DOW Predictive Intelligence accelerate foam formulation development?
