Rotary Releases Revolutionary, Patent-Pending, All-Vehicle Lift Arms
- The AV lift arms allow for maximum reach and retraction to properly lift all vehicles within the rated lift capacity using OEM recommended pick up points.
- The unique arm design eliminates the need to re-spot vehicles to properly reach OEM recommended pick up points.
- The launch of the AV lift arms aims to help automotive service shops prepare to service more vehicles, optimize operations, and increase profits.
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Insights
The introduction of Rotary's new All-Vehicle (AV) lift arms represents a significant development within the automotive service industry. This innovation addresses a growing need for repair shops to accommodate a diverse range of vehicle types, especially as the market sees an increase in electric vehicle (EV) adoption. The ability to lift various vehicle makes and models, including EVs, with a single lift system is a clear competitive advantage. It simplifies the repair process, potentially reduces capital expenditures on multiple lift systems and increases the serviceable market for automotive shops.
From an industry perspective, the lowest profile arms and the claim of the shortest arm retraction by up to 9 inches are noteworthy. These features could be particularly beneficial for working on low profile vehicles and EVs, where battery accessibility is crucial. The 30% larger pickup range than conventional two-stage lifts suggests an enhanced operational efficiency that could translate into faster service times and increased throughput for service shops.
Rotary's launch of the AV lift arms is well-timed, considering the projected surge in EV adoption. As the number of EVs on the road grows, automotive service shops will face the challenge of adapting to the unique maintenance requirements of these vehicles. The AV lift arms not only facilitate this transition but also serve as a selling point for Rotary in capturing a larger share of the market. Shops looking to future-proof their operations may see Rotary's offering as a valuable investment, which could lead to an uptick in sales for Dover, Rotary's parent company.
Furthermore, the patent-pending status of the AV lift arms may provide a temporary monopoly in this niche market segment. If the technology proves to be as revolutionary as claimed, it could set a new industry standard, potentially leading to increased market share and enhanced brand reputation for Dover in the automotive service sector.
The announcement by Rotary, a subsidiary of Dover, regarding the new AV lift arms could have positive implications for Dover's financial performance. The innovative features of the AV lift arms, such as full clearance for EV battery removal and service, align with the growing EV market and could drive demand for Rotary's products. This demand may lead to increased revenue streams and contribute to Dover's overall financial health.
Investors should monitor the adoption rate of the AV lift arms in the market, as well as the customer feedback from automotive service shops. Positive reception and high adoption rates could signal a strong growth opportunity for Dover's vehicle service segment. Conversely, it will be important to watch for any potential manufacturing or distribution challenges that could impact the product's success and Dover's stock value.
As vehicle designs have continued to evolve in recent years, selecting the right lift equipment is becoming more of a challenge for automotive service professionals. As a result, automotive service shops have had to utilize multiple types of lifts to provide full service or offer limited service on some vehicles due to space constraints.
The new Rotary AV lift arms allow for maximum reach and retraction to properly lift all vehicles within the rated lift capacity using OEM recommended pick up points. Both large and small shops can now easily lift EVs, imports and luxury vehicles without having to turn business away because of the inability to properly lift specific models.
"Whether retrofitting an existing Rotary SPOA10 series lift or installing a next-generation lift system with the AV arms, shops will have the only automotive two-post lift they'll ever need," said Jason Matthews, Director of Product Management for Rotary.
The AV lift's unique arm design eliminates the need to re-spot vehicles to properly reach OEM recommended pick up points. Its launch is yet another way in which Rotary is 'Serving the Shop' by helping owners and technicians run their repair operations more efficiently and maximize labor time and cost savings.
Among the numerous benefits the new AV lift arms bring to the automotive service space are:
- Full clearance on EVs for easy battery removal and service
- The shortest arm retraction in the industry by up to 9 inches (ideal for EVs, SUVs and unibodies in addition to standard vehicles)
- Easier vehicle spotting with a
30% larger pickup range than conventional two-stage lifts - The lowest profile arms for a two-post lift in the industry, designed for working on low profile vehicles without interference
"The anticipated surge in EV adoption underscores the importance of future-proofing automotive service shops," Matthews added. "The new AV arms are doing that and more by helping shops prepare to service more vehicles, optimize operations and increase profits."
For more information about Rotary's AV arms, please visit rotarylift.com/av-arms/.
About Rotary:
In 1925, Peter Lunati designed, built and patented the first fully hydraulic automotive lift and ushered in a new era in vehicle service with the 'Rotary' name. Nearly a century later, Rotary has grown to become the world leader in vehicle service and repair shop productivity with global operations extending from our headquarters in
About Vehicle Service Group:
As an operating company of the Dover Corporation, Vehicle Service Group (VSG) offers the world's premier brands in vehicle lifting, wheel service, collision repair and aftermarket OEM equipment. With over 95 years of experience, we design, test, manufacture, sell and support our products with one thing in mind: our customer. For more information, visit vsgdover.com.
About Dover:
Dover is a diversified global manufacturer and solutions provider with annual revenue of over
Vehicle Service Group Contact:
David Fischmer
(812) 265-9543
dfischmer@vsgdover.com
Dover Media Contact:
Adrian Sakowicz, VP, Communications
(630) 743-5039
asakowicz@dovercorp.com
Dover Investor Contact:
Jack Dickens, Senior Director, Investor Relations
(630) 743-2566
jdickens@dovercorp.com
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SOURCE Dover
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