Douglas Elliman Launches Custom Digital and Social Advertising Solution AdPro

Rhea-AI Summary

Douglas Elliman Realty has launched AdPro, a custom digital advertising solution utilizing AI to enhance the marketing capabilities of real estate agents. Announced on June 1, 2022, this tool aims to assist agents in promoting properties, targeting buyers, and generating leads more effectively. Powered by Purlin, a New Valley Ventures investment, AdPro provides a user-friendly interface for ad creation across Facebook, Instagram, and Google. The platform focuses on advanced audience targeting and real-time ad performance reporting, positioning Douglas Elliman at the forefront of PropTech innovation.

Positive

• Launch of AdPro enhances agents' marketing capabilities.
• Utilizes AI for advanced audience targeting.
• Promotes collaboration with real-time performance reporting.
• Strengthens Douglas Elliman's position in the PropTech sector.

Negative

• None.

Powered by Purlin, a New Valley Ventures PropTech Investment, AdPro Enhances Agents' Ability to Promote Listings, Target Buyers, Grow Reach and Boost Lead Gen

NEW YORK, June 1, 2022 /PRNewswire/ -- Douglas Elliman Realty, one of the largest independent residential real estate brokerages in the United States, announced today the launch of AdPro, a new custom-built digital ad publishing solution that uses artificial intelligence (AI) to help agents more effectively promote properties, target potential buyers, expand their reach and generate more leads. AdPro is powered by Purlin, one of the first companies to receive funding from New Valley Ventures, the PropTech investment arm of Douglas Elliman Inc.

"As a business built on empowering agents to grow their businesses, we are continuously looking for new tools and technologies to give them an edge," said Scott Durkin, Chief Executive Officer, Douglas Elliman Realty. "We can't wait to see what opportunities and possibilities AdPro will unlock for them."

Featuring a simple and intuitive interface, AdPro enables agents to quickly and easily produce and publish ads on-the-go for Facebook, Instagram and Google.

"So much of sales and marketing is about telling powerful stories, and our agents are some of the best storytellers around," said Stephanie Garbarini, Chief Marketing Officer, Douglas Elliman Realty. "AdPro will help them to share their stories more efficiently and ensure they are seen by the right people."

AdPro's propriety AI models track lookalike high-intent audiences, as well as engagement with similar listings and related interests, in order to target likely buyers in the market for real estate. Agents can select from a menu of packages preset with finely tuned targeting and optimal duration to maximize the impact of a promoted listing.

"AI is profoundly transforming the way we do business and with AI enhanced AdPro, we are delivering our agents a more qualified and intentional pool of buyers for of their exclusive listings," said Connie Mui-Reilly, Executive Vice President and Chief Information Officer, Douglas Elliman Realty.

"Our commitment to developing and investing in AI-powered PropTech like AdPro will ensure we stay at the leading edge of innovation," added Dan Sachar, Managing Director of New Valley Ventures LLC and Vice President of Enterprise Innovation at Douglas Elliman Inc. "We are excited to see our investment in Purlin come to life via this exciting platform."

AdPro also fosters greater collaboration and transparency with sellers by sharing real-time performance and traffic reports for the ads promoting their properties.

Douglas Elliman will begin rolling out AdPro to agents on a regional basis in the coming weeks.

About Douglas Elliman Inc. 

Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the New York metropolitan area, which includes New York City, Long Island, Westchester, Connecticut, New Jersey and the Hamptons, and the sixth largest in the U.S., with operations in California, Colorado, Texas, Nevada, Florida and Massachusetts. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets. Additional information concerning Douglas Elliman is available on its website, www.elliman.com.

Investors and others should note that we may post information about Douglas Elliman on our website at www.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at www.elliman.com and on our social media accounts.

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SOURCE Douglas Elliman Realty

FAQ

What is AdPro launched by Douglas Elliman?

AdPro is a custom digital advertising solution that uses AI to help real estate agents effectively promote properties and generate leads.

When was AdPro announced?

AdPro was announced on June 1, 2022.

How does AdPro help real estate agents?

AdPro helps agents by enabling them to create ads for Facebook, Instagram, and Google, targeting potential buyers more effectively.

What technology powers AdPro?

AdPro is powered by Purlin, an investment by New Valley Ventures.

What are the benefits of using AdPro for agents?

Benefits include improved lead generation, advanced targeting options, and real-time performance tracking of ads.