Join BRP's Yellow Day to Ride Out Intimidation
BRP Inc. (TSX: DOO, NASDAQ: DOOO) announced its third annual Yellow Day event, scheduled for February 13, 2025, as part of its Ride Out Intimidation program against bullying. The initiative encourages global participation by wearing yellow and sharing on social media to raise awareness against bullying in all settings.
BRP will make donations to six anti-bullying organizations based on public social media posts shared during the event. In the previous year, the campaign raised CAD $100,000 for anti-bullying organizations. Since launching the program in 2022, BRP has partnered with nearly 30 organizations, including Born This Way Foundation, Ditch the Label, Dare to Care, and the World Anti-Bullying Forum.
BRP Inc. (TSX: DOO, NASDAQ: DOOO) ha annunciato il suo terzo annuale evento Yellow Day, programmato per il 13 febbraio 2025, nell'ambito del programma Ride Out Intimidation contro il bullismo. L'iniziativa incoraggia la partecipazione globale indossando giallo e condividendo sui social media per aumentare la consapevolezza contro il bullismo in tutti gli ambienti.
BRP effettuerà donazioni a sei organizzazioni anti-bullismo in base ai post pubblici sui social media condivisi durante l'evento. Nell'anno precedente, la campagna ha raccolto CAD $100,000 per le organizzazioni anti-bullismo. Dalla sua attivazione nel 2022, BRP ha collaborato con quasi 30 organizzazioni, tra cui Born This Way Foundation, Ditch the Label, Dare to Care e il World Anti-Bullying Forum.
BRP Inc. (TSX: DOO, NASDAQ: DOOO) anunció su tercer evento anual Yellow Day, programado para el 13 de febrero de 2025, como parte de su programa Ride Out Intimidation contra el acoso escolar. La iniciativa fomenta la participación global a través de vestir de amarillo y compartir en las redes sociales para crear conciencia sobre el acoso en todos los entornos.
BRP realizará donaciones a seis organizaciones contra el acoso escolar en función de las publicaciones públicas compartidas en redes sociales durante el evento. En el año anterior, la campaña recaudó CAD $100,000 para organizaciones anti-bullying. Desde el lanzamiento del programa en 2022, BRP ha colaborado con casi 30 organizaciones, incluidas Born This Way Foundation, Ditch the Label, Dare to Care y el World Anti-Bullying Forum.
BRP Inc. (TSX: DOO, NASDAQ: DOOO)은 2025년 2월 13일에 예정된 세 번째 연례 Yellow Day 이벤트를 발표했습니다. 이는 괴롭힘에 맞서기 위한 Ride Out Intimidation 프로그램의 일환입니다. 이 이니셔티브는 노란색을 입고 소셜 미디어에서 공유하여 모든 환경에서 괴롭힘에 대한 인식을 높이는 글로벌 참여를 장려합니다.
BRP는 이벤트 기간 동안 공유된 공공 소셜 미디어 게시물에 따라 6개의 반괴롭힘 단체에 기부를 할 예정입니다. 작년에는 캠페인이 반괴롭힘 단체를 위해 CAD $100,000을 모금했습니다. 2022년에 프로그램을 시작한 이후, BRP는 Born This Way Foundation, Ditch the Label, Dare to Care 및 World Anti-Bullying Forum을 포함하여 거의 30개 단체와 파트너십을 맺었습니다.
BRP Inc. (TSX: DOO, NASDAQ: DOOO) a annoncé son troisième événement annuel Yellow Day, prévu pour le 13 février 2025, dans le cadre de son programme Ride Out Intimidation contre le harcèlement. L'initiative encourage la participation mondiale en portant du jaune et en partageant sur les réseaux sociaux pour sensibiliser au harcèlement dans tous les milieux.
BRP fera des dons à six organisations anti-harcèlement en fonction des publications publiques sur les réseaux sociaux partagées pendant l'événement. L'année dernière, la campagne a recueilli CAD $100,000 pour des organisations anti-harcèlement. Depuis le lancement du programme en 2022, BRP a collaboré avec près de 30 organisations, y compris la Born This Way Foundation, Ditch the Label, Dare to Care et le World Anti-Bullying Forum.
BRP Inc. (TSX: DOO, NASDAQ: DOOO) hat sein drittes jährliches Yellow Day-Ereignis angekündigt, das am 13. Februar 2025 stattfinden soll, im Rahmen des Programms Ride Out Intimidation gegen Mobbing. Die Initiative fördert die weltweite Teilnahme durch das Tragen von Gelb und das Teilen in sozialen Medien, um das Bewusstsein gegen Mobbing in allen Bereichen zu schärfen.
BRP wird an sechs Anti-Mobbing-Organisationen spenden, basierend auf öffentlichen Social-Media-Beiträgen, die während der Veranstaltung geteilt werden. Im Vorjahr brachte die Kampagne CAD $100,000 für Anti-Mobbing-Organisationen ein. Seit der Einführung des Programms im Jahr 2022 hat BRP mit fast 30 Organisationen zusammengearbeitet, darunter die Born This Way Foundation, Ditch the Label, Dare to Care und das World Anti-Bullying Forum.
- Previous Yellow Day campaign successfully raised CAD $100,000 for anti-bullying organizations
- Established partnerships with nearly 30 anti-bullying organizations worldwide
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Social media campaign to take place on February 13
To amplify this initiative, BRP will make a donation to six anti-bullying organizations worldwide, for every public social post shared on that day. Last year alone, the BRP community raised CAD
"Fighting intimidation is a universal cause that unites us all. Whether we've witnessed, experienced, or even maybe contributed to it one way or another, bullying leaves a lasting impact, " said Elise Auvachez-Millot, Vice-President, Public Affairs, Government Relations and CSR at BRP. "Worldwide, one in three children is bullied at school, and nearly half of working professionals report experiencing bullying in their workplace. Through Yellow Day, we aim to shine a light on the importance of taking collective action to build a world where everyone feels safe and respected."
Join BRP this February 13th in wearing yellow to make a difference and help continue the fight against bullying. Show your support by posting a photo on LinkedIn, Facebook and Instagram using the hashtag #RideOutIntimidation.
BRP'S Ride Out Intimidation Program
Since the launch of the program in 2022, BRP has been investing in communities where the company is present to help ride out intimidation. To do so, BRP has partnered with nearly 30 organizations with anti-bullying programs, including the Born This Way Foundation (US), Ditch the Label (
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft,
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SOURCE BRP Inc.
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