Can-Am Set to Race Dakar Rally for the First Time with the Maverick R Platform
Can-Am, a BRP Inc. brand (NASDAQ: DOOO), announces its return to the 2025 Dakar Rally with the new Maverick R platform in the T4 Side-by-Side Vehicle Class. The company has assembled a four-driver factory team supported by South Racing, including three-time Dakar UTV Champion Francisco Lopez and 2023 Dakar Rally stage winner Sara Price.
The 2025 Dakar Rally will mark the Maverick R's first FIA-sanctioned race as a homologated vehicle. The platform features innovative tall-knuckle suspension, seven-speed dual-clutch-transmission, and turbo-charged Rotax engine. The 12-day, 8000-kilometer race will run from January 3-17, 2025, in Saudi Arabia.
Can-Am and South Racing have previously secured six consecutive Dakar Rally wins since 2018 with the Maverick X3 platform.
Can-Am, un marchio di BRP Inc. (NASDAQ: DOOO), annuncia il suo ritorno al Rally Dakar 2025 con la nuova piattaforma Maverick R nella classe T4 dei veicoli Side-by-Side. L'azienda ha assemblato una squadra di fabbrica con quattro piloti supportati da South Racing, tra cui il tre volte campione Dakar UTV Francisco Lopez e la vincitrice di una tappa del Rally Dakar 2023 Sara Price.
Il Rally Dakar 2025 segnerà la prima gara ufficiale FIA per il Maverick R come veicolo omologato. La piattaforma presenta una sospensione innovativa a knuckle alto, un cambio a doppia frizione a sette rapporti e un motore Rotax turboalimentato. La gara di 12 giorni, per un totale di 8000 chilometri, si svolgerà dal 3 al 17 gennaio 2025 in Arabia Saudita.
Can-Am e South Racing hanno precedentemente ottenuto sei vittorie consecutive al Rally Dakar dal 2018 con la piattaforma Maverick X3.
Can-Am, una marca de BRP Inc. (NASDAQ: DOOO), anuncia su regreso al Rally Dakar 2025 con la nueva plataforma Maverick R en la clase T4 de vehículos Side-by-Side. La compañía ha formado un equipo de fábrica con cuatro pilotos, apoyados por South Racing, que incluye al tres veces campeón de UTV del Dakar, Francisco Lopez, y a la ganadora de una etapa del Rally Dakar 2023, Sara Price.
El Rally Dakar 2025 marcará la primera carrera homologada por la FIA para el Maverick R como vehículo autorizado. La plataforma cuenta con una innovadora suspensión de muñón alto, transmisión de doble embrague de siete velocidades y motor Rotax turboalimentado. La carrera de 12 días, que abarca 8000 kilómetros, se llevará a cabo del 3 al 17 de enero de 2025 en Arabia Saudita.
Can-Am y South Racing han conseguido seis victorias consecutivas en el Rally Dakar desde 2018 con la plataforma Maverick X3.
Can-Am, BRP Inc.의 브랜드(NASDAQ: DOOO)는 2025 다카르 랠리에 새로운 매버릭 R 플랫폼으로 복귀한다고 발표했습니다. 이 회사는 South Racing의 지원을 받아 세 명의 다카르 UTV 챔피언인 Francisco Lopez와 2023 다카르 랠리 스테이지 우승자인 Sara Price를 포함한 네 명의 드라이버 공장 팀을 구성하였습니다.
2025 다카르 랠리는 매버릭 R가 FIA 인증 차량으로서 첫 번째 경주를 치르는 것입니다. 이 플랫폼은 혁신적인 높은 너클 서스펜션, 7단 이중 클러치 변속기 및 터보차저가 장착된 Rotax 엔진을 특징으로 합니다. 12일간, 총 8000킬로미터의 경주는 2025년 1월 3일부터 17일까지 사우디 아라비아에서 열릴 예정입니다.
Can-Am과 South Racing은 2018년부터 매버릭 X3 플랫폼으로 여섯 차례 연속 다카르 랠리 우승을 차지했습니다.
Can-Am, une marque de BRP Inc. (NASDAQ: DOOO), annonce son retour au Rallye Dakar 2025 avec la nouvelle plateforme Maverick R dans la catégorie des véhicules T4 Side-by-Side. L'entreprise a constitué une équipe d'usine de quatre pilotes soutenue par South Racing, incluant le triple champion UTV du Dakar Francisco Lopez et la gagnante d'une étape du Rallye Dakar 2023, Sara Price.
Le Rallye Dakar 2025 marquera la première course homologuée par la FIA pour le Maverick R en tant que véhicule homologué. La plateforme dispose d'une suspension innovante à pivot haut, d'une transmission à double embrayage à sept rapports, et d'un moteur Rotax suralimenté. La course de 12 jours, sur 8000 kilomètres, se déroulera du 3 au 17 janvier 2025 en Arabie Saoudite.
Can-Am et South Racing ont déjà remporté six victoires consécutives au Rallye Dakar depuis 2018 avec la plateforme Maverick X3.
Can-Am, eine Marke von BRP Inc. (NASDAQ: DOOO), kündigt ihre Rückkehr zur 2025 Dakar Rally mit der neuen Maverick R Plattform in der T4 Side-by-Side Fahrzeugklasse an. Das Unternehmen hat ein viertägiges Werksfahrerteam zusammengestellt, das von South Racing unterstützt wird, einschließlich des dreifachen Dakar UTV Champions Francisco Lopez und der Siegerin einer Etappe der Dakar Rally 2023, Sara Price.
Die Dakar Rally 2025 wird das erste FIA-zugelassene Rennen des Maverick R als homologiertes Fahrzeug sein. Die Plattform verfügt über innovative Hochgelenk-Federung, ein siebenstufiges Doppelkupplungsgetriebe und einen turboaufgeladenen Rotax-Motor. Das 12-tägige, 8000 Kilometer lange Rennen wird vom 3. bis 17. Januar 2025 in Saudi-Arabien stattfinden.
Can-Am und South Racing haben seit 2018 mit der Maverick X3 Plattform bereits sechs aufeinanderfolgende Siege bei der Dakar Rally erzielt.
- First-time entry of the new Maverick R platform in FIA-sanctioned Dakar Rally
- Strong track record of six consecutive Dakar Rally wins since 2018
- Assembled high-profile driver team including multiple champions
- Successful testing in Rally Raid races showing 'incredible potential'
- First-time entry with new platform carries execution risks
- Transition from proven Maverick X3 to new platform adds uncertainty
Insights
The announcement of Can-Am's entry into the 2025 Dakar Rally with the new Maverick R platform represents a strategic marketing move rather than a significant financial catalyst for BRP Inc. While prestigious, the Dakar Rally participation primarily serves as a brand-building and product validation exercise. The company's six consecutive rally wins since 2018 have helped establish market credibility, but the direct revenue impact is minimal relative to BRP's
The debut of the homologated Maverick R vehicle could boost consumer interest in BRP's recreational vehicle segment, particularly given its recent success in other desert races. However, racing success typically translates to sales impact gradually over time rather than generating immediate financial returns. The investment in racing technology and team support should be viewed as a long-term brand investment rather than a near-term revenue driver.
Can-Am T4 Driver Lineup
- Francisco "Chaleco" Lopez, 49,
Chile , three-time Dakar UTV Champion, 2022 World Rally Raid T3 Champion - Sara Price, 32,
USA , 2023 Dakar Rally stage winner - Hunter Miller, 38,
USA , 2020 King of the Hammers UTV Champion - Jeremias Gonzalez Ferioli, 28,
Argentina , 3 Dakar Rally stage wins
"The Dakar Rally is always the focal point of our racing calendar," said Jean-Francois Leclerc, BRP Race Manager. "This year, we're taking our
The 2025 Dakar Rally will mark the first FIA-sanctioned race for the Can-Am Maverick R as a homologated vehicle. Introduced for the 2024 model year, the revolutionary Maverick R quickly found success at iconic desert races like Vegas to Reno, the Silver State 300 and the
Since 2018, Can-Am and South Racing have earned six consecutive Dakar Rally wins. The 2025 edition of the rally marks a new chapter, as all of the previous wins came with the proven Can-Am Maverick X3 platform. The advancements of the Maverick R platform – from the innovative tall-knuckle suspension design, to the high-performance seven-speed dual-clutch-transmission and turbo-charged three-cylinder Rotax engine – are well-suited to the challenging terrain of
The Can-Am factory drivers will start the 12-day, 8000-kilometer race on January 3, 2025 in Bisha,
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft,
View original content to download multimedia:https://www.prnewswire.com/news-releases/can-am-set-to-race-dakar-rally-for-the-first-time-with-the-maverick-r-platform-302332081.html
SOURCE BRP Inc.
FAQ
When will Can-Am (DOOO) debut the Maverick R at the Dakar Rally?
Who are the factory drivers for Can-Am's (DOOO) 2025 Dakar Rally team?
How many consecutive Dakar Rally wins does Can-Am (DOOO) have with South Racing?
What are the key features of Can-Am's (DOOO) new Maverick R platform?
How long is the 2025 Dakar Rally course for Can-Am (DOOO)?
