CAN-AM MOVES TOWARD A MORE IMMERSIVE RIDING EXPERIENCE
- Enhanced rider connectivity experience with all-new 10.25-inch color touchscreen and Apple CarPlay
- Market share gains of 20 percentage points in North America over the last three years
- New electric models planned for release before the end of 2027
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New color touchscreen display and Apple CarPlay enhance connectivity on all Can-Am Spyder models
"We are constantly looking to improve the rider experience through innovation," said Martin Ethier, Marketing Director, Can-Am 3-Wheel & Motorcycles at BRP. "The introduction of Apple CarPlay is a big step toward that, and it directly addresses feedback we have received from Can-Am owners around the world. Riders will now have a smarter, safer way to stay connected while riding."
- All 2024 Can-Am Spyder F3 models will receive updated LED headlights, providing more visibility once the sun goes down, as well as giving the Spyder F3 a bold new modern look.
- The Can-Am Spyder F3 Limited Special Series model will be available in a timeless Cognac colorway and feature 10-spoke wheels, giving it an eye-catching presence whether sitting still or cruising down the highway.
- Can-Am Spyder F3-T and F3 Limited models will receive a new Super Sport Grill for an enhanced visual presence.
- The Can-Am Spyder F3-S, which is the most sport oriented of all Can-Am Spyder models, returns with sleek Monolith Black body panels, a red frame, and all-black 10-spoke wheels.
- The Can-Am Spyder RT Sea-to-Sky, Can-Am's top-of-the-line luxury touring model, will receive an all-new Vegas White Satin paint scheme along with a mocha wheel color, further highlighting the look and feel of this ultra-comfortable model.
- On the Can-Am Ryker side of the lineup, the versatile Can-Am Ryker Rally model will now feature Hyper Silver wheels, enhancing its all-road look even further.
The Can-Am Ryker lineup remains a perfect option for people looking for an incredibly fun ride, regardless of experience with accessible pricing and ease-of-use. And with many different color panel kits available, customization is at the forefront of every Can-Am Ryker owner's list.
50th Anniversary
2023 marks the 50th anniversary of Can-Am, which has pushed the limits of convention with passion, creativity, and a rebellious attitude since the very beginning. It started with winning the International Six Day Enduro and motocross championships, and has evolved to the introduction of the Can-Am ATV (all terrain vehicle), innovative Can-Am 3-wheel vehicle lineup and award-winning Can-Am side-by-side vehicles. Can-Am has always done things its own way, and that will hold true well into the future.
2023 International Female Ride Day
With the largest female ownership in the on-road riding industry at 34 percent[1], and more than 18,000 members in its WOOR (Women Of On-Road) Facebook group, Can-Am continues to change the face of riding and open the road to women. As part of that, each May, Can-Am participates in International Female Ride Day (IFRD), bringing women from all over the world together to celebrate those who live for the thrill of the ride. This year, Can-Am organized multiple rides around the globe with hundreds of participants riding Can-Am 3-wheel vehicles and celebrating the power and freedom of riding.
The Shoe Surgeon Collaboration
Can-Am continues to bring more people into riding by appealing to different audiences. One example of that is the brand's collaboration with The Shoe Surgeon. The result is three custom Can-Am Ryker 3-wheel vehicles along with three styles of Can-Am-inspired riding shoes each pushing the limits of creativity, following themes of "inclusivity," "heritage," and "the love of the ride." Ultimately, the vehicles will be used to help raise awareness and money toward fighting intimidation and influencing positive behavior, which is BRP's global social cause. Click HERE for more information on the collaboration with The Shoe Surgeon.
Can-Am 3-Wheel Retail Update
Can-Am 3-wheel continues to grow, with market share gains of 20 percentage points over the last three years in
BRP is committed to offering electric options in all its existing product lines. A roll-out of EV models is planned over the next few years, with the last product introduction now expected before the end of 2027 instead of 2026 as originally planned.
Furthermore, BRP has announced the upcoming launch of new electric categories, including the return of Can-Am on 2-wheel motorcycles with the all-electric Can-Am Pulse and Origin. The product development team is making solid progress, and the construction of the plant in Querétaro is well underway. Can-Am plans to release all specs of these two models and start taking orders next summer, with the first Can-Am motorcycles expected to hit the road before the end of 2024. In the meantime, the team is conducting testing in all possible usage conditions. Early feedback from test riders is that both of these exciting new models deliver a powerful, smooth, and thrilling riding experience.
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft,
Certain information included in this press release, including, but not limited to, statements relating to Can-Am's continued growth, its impact for women on-road and its appeal to different audiences, BRP's commitment to electrification of its existing product lines and the expected timeline for it, the product development progress on its electric motorcycles and their expected time of release and availability to customers, and other statements that are not historical facts, are "forward-looking statements" within the meaning of Canadian and
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[1] Source: S&P Global Mobility, Motorcycle Migration Report, New US On-Highway Registrations, Retail season to date, November 2022 to June 2023. (most recent data available) |
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SOURCE BRP Inc.
