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BRP Inc. (TSX: DOO, NASDAQ: DOOO) is a global leader in the design, development, manufacturing, distribution, and marketing of powersports vehicles. Founded by Joseph-Armand Bombardier in 1937, the company has continued to innovate for over 80 years. Headquartered in Quebec, Canada, BRP employs approximately 23,000 people and has annual sales of CA$10.4 billion, with its products distributed in more than 130 countries.
BRP offers an extensive range of products under its well-known brands: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons, and Rotax propulsion systems for boats, karts, and recreational aircraft. The company also provides a dedicated line of parts, accessories, and apparel to enhance the riding experience. Committed to sustainability, BRP is focusing on developing electric models and exploring new low-voltage and human-assisted product categories.
In recent years, BRP has achieved significant milestones, including the acquisition of boat manufacturers Alumacraft, Triton (making Manitou pontoon boats), and Telwater in Australia, to bolster its Marine Group established in 2018. The company's products are sold through a network of over 2,450 independent dealers and 150 distributors globally.
Latest News:
- BRP continues to lead the snowmobile market with the introduction of the 2025 Ski-Doo and Lynx lineups, featuring innovations like the RAS RX front suspension for MXZ models and new electric models designed for commercial users and consumers.
- Financial performance: For FY24 Q4, BRP reported net cash flows from operating activities totaling $1,658.1 million, a significant increase from the previous year due to favorable changes in working capital and lower taxes paid.
- Upcoming events: BRP's annual general meeting will be held virtually on May 31, 2024, allowing all shareholders to participate regardless of location.
BRP's commitment to continuous innovation and customer satisfaction has solidified its position as a market leader in the powersports industry.
Ski-Doo, a BRP Inc. (TSX: DOO, NASDAQ: DOOO) brand, has unveiled its 2026 snowmobile lineup with significant improvements across all segments. The Expedition model transitions to the REV Gen5 platform with a new uMotion rear suspension, enhancing comfort and capability. Deep snow models feature weight reductions up to 14 pounds and introduce a new 32-inch ski stance on the Summit X with Expert package.
The lineup includes redesigned Sport and Neo models on the REV Gen5 platform, offering premium features at affordable prices. Notable improvements include LED lighting and enhanced connectivity features. The Group Ride capability, available in North America, has been expanded with a 10.25-inch touchscreen display that functions with or without phone connectivity, offering topographic maps, trail navigation, and position tracking.
Lynx, a BRP Inc. brand (TSX: DOO, NASDAQ: DOOO), unveils its 2026 snowmobile lineup with major updates. The Commander model, Europe's top seller, is now available in North America featuring the Radien² platform, LED lighting, and a 10.25-inch Touchscreen Display with Group Ride functionality.
The Shredder models receive extensive updates for enhanced deep snow performance, including a shorter tapered tunnel, lighter components, and improved suspension systems. The lineup introduces the Core package, offering high-quality features at an affordable price across all models.
Additional updates include the Brutal RE's transition to the Radien² platform, Rave RE's new LFS-R front suspension and Rotax 850 E-TEC Turbo R option, and Xterrain's expanded package with comfort features and engine options.
BRP Inc. (TSX: DOO) (NASDAQ: DOOO) achieved remarkable success in 2024 with 17 design awards, including five prestigious GOOD DESIGN Awards. The company's award-winning products showcase their expertise in combining technology with thoughtful design and user-centric innovation.
Key award-winning products include: The Sea-Doo Spark, featuring improved comfort and sustainable materials; the race-inspired Can-Am Maverick R with its driver-centric interior; the versatile Can-Am Outlander Pro designed for tough jobs; the emissions-free Ski-Doo Grand Touring Electric; and the modular Sea-Doo Switch Cruise with customizable options.
BRP's 2024 lineup received recognition from multiple prestigious competitions, including Red Dot Awards, iF Design Awards, and IDEA Awards. This success demonstrates BRP's commitment to innovation and excellence in powersports design.
BRP Inc. (TSX: DOO, NASDAQ: DOOO) and Tread Lightly! have announced the launch of the Responsible Rider Masterclass, a free online training series aimed at promoting safe and responsible powersports practices. The first module, focused on snowmobiling, is now available at responsiblerider.com, with additional modules covering off-road, on-road, and water activities to be released in French, English, and Spanish.
The program is structured around three main pillars: riding etiquette, environment, and safety. It features powersports ambassadors to make the content interactive and engaging. The initiative builds on BRP and Tread Lightly!'s existing collaboration on playground stewardship projects, with their partnership focusing on developing global trainings since 2023.
Can-Am, a brand of BRP Inc. (TSX: DOO, NASDAQ: DOOO), achieved a historic victory at the 2025 King of the Hammers as Kyle Chaney became the first driver to win the 4400 Unlimited class in a modified UTV. Chaney and co-driver Terry Madden finished over 30 minutes ahead of competitors in their Can-Am Maverick R, marking a significant milestone as this class was traditionally dominated by custom-built trucks and high-horsepower buggies.
The race consisted of three challenging laps, with Chaney starting fourth and securing victory in 7 hours, 53 minutes, and 45 seconds. The Maverick R maintained its stock powertrain and geometry, with only chassis modifications for 37-inch tires. Additionally, Can-Am drivers swept the Pro Mod class podium in the UTV Hammers Championship race, with Cody Miller winning first, Nathan Parker second, and Paul Wolf third.
BRP Inc. (TSX: DOO, NASDAQ: DOOO) announced its third annual Yellow Day event, scheduled for February 13, 2025, as part of its Ride Out Intimidation program against bullying. The initiative encourages global participation by wearing yellow and sharing on social media to raise awareness against bullying in all settings.
BRP will make donations to six anti-bullying organizations based on public social media posts shared during the event. In the previous year, the campaign raised CAD $100,000 for anti-bullying organizations. Since launching the program in 2022, BRP has partnered with nearly 30 organizations, including Born This Way Foundation, Ditch the Label, Dare to Care, and the World Anti-Bullying Forum.
Can-Am, a BRP Inc. brand (NASDAQ: DOOO), achieved remarkable success in the 2025 Dakar Rally with their Maverick R platform, securing a second-place overall finish and ten consecutive stage victories. Factory racer Francisco 'Chaleco' López led with five stage wins in the T4 SSV Class, completing the rally in 61 hours 19 minutes and 15 seconds.
Sara Price and Jeremías González Ferioli also claimed stage wins and podiums, though early issues prevented them from overall contention. Dakar rookie Hunter Miller impressed with a top-ten finish. The 12-day, 8,000-kilometer race across Saudi Arabia showcased the Maverick R's capabilities, featuring its tall-knuckle suspension design, seven-speed dual-clutch transmission, and turbo-charged Rotax engine.
Can-Am, a BRP Inc. brand (NASDAQ: DOOO), announces its return to the 2025 Dakar Rally with the new Maverick R platform in the T4 Side-by-Side Vehicle Class. The company has assembled a four-driver factory team supported by South Racing, including three-time Dakar UTV Champion Francisco Lopez and 2023 Dakar Rally stage winner Sara Price.
The 2025 Dakar Rally will mark the Maverick R's first FIA-sanctioned race as a homologated vehicle. The platform features innovative tall-knuckle suspension, seven-speed dual-clutch-transmission, and turbo-charged Rotax engine. The 12-day, 8000-kilometer race will run from January 3-17, 2025, in Saudi Arabia.
Can-Am and South Racing have previously secured six consecutive Dakar Rally wins since 2018 with the Maverick X3 platform.
BRP Inc. (TSX: DOO) (NASDAQ: DOOO) has received TSX approval to renew its normal course issuer bid (NCIB) to purchase and cancel up to 3,331,852 subordinate voting shares between December 10, 2024, and December 9, 2025. This represents 10% of the public float of 33,318,520 shares as of December 4, 2024.
The company can purchase daily up to 57,248 shares through TSX, representing 25% of the average daily trading volume. Under the previous NCIB that expired December 4, 2024, BRP purchased 3,231,999 shares at an average price of $90.76. The Board believes this share repurchase program represents an appropriate use of available cash to increase shareholder value.
BRP Inc. (TSX: DOO) (NASDAQ: DOOO) reported Q3 FY2025 financial results showing significant declines across key metrics. Revenues decreased 17.5% to $1,955.7 million, while net income fell 69.7% to $27.3 million. Normalized EBITDA dropped 42.9% to $264.1 million, and normalized diluted EPS decreased by $2.08 to $1.16.
North American retail sales declined by 11%, though the company achieved its objective of reducing North American Off-Road Vehicle network inventory by 22% compared to last year-end. BRP reaffirmed its full-year guidance, adjusted for Marine discontinued operations, projecting revenues between $7.6 and $7.8 billion, and normalized EPS between $4.25 and $4.75.
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