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KRISPY KREME® and Dr Pepper® Team Up for First Time to Kick Off Football Season with All-New Doughnuts

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Krispy Kreme and Dr Pepper have partnered for the first time to launch the Krispy Kreme x Dr Pepper Kickoff Collection, celebrating the start of football season. Available from August 23 for a time across U.S. shops, the collection features:

1. New Dr Pepper Kickoff Doughnut: Original Glazed with Dr Pepper flavored frosting, Burgundy Sprinkle Blend, and white chocolate Dr Pepper logo.

2. New Buttercreme Goals Doughnut: Original Glazed dipped in green icing with sprinkles and a yellow buttercreme goal post.

3. KREME Filled Football Doughnut: Unglazed doughnut with white KREME, dipped in chocolate and decorated as a football.

Krispy Kreme is offering $0 delivery from August 23-25 on all orders via their app and website.

Krispy Kreme e Dr Pepper hanno collaborato per la prima volta per lanciare la collezione Krispy Kreme x Dr Pepper Kickoff, che celebra l'inizio della stagione calcistica. Disponibile dal 23 agosto per un periodo limitato nei negozi degli Stati Uniti, la collezione comprende:

1. Nuovo Donato Dr Pepper Kickoff: Original Glazed con glassa al sapore di Dr Pepper, miscela di sprinkles bordeaux e logo Dr Pepper in cioccolato bianco.

2. Nuovo Donato Buttercreme Goals: Original Glazed immerso in glassa verde con sprinkles e un palo del goal in buttercreme gialla.

3. Donato a forma di Football ripieno di KREME: Donato non glassato con KREME bianco, immerso nel cioccolato e decorato come un pallone da football.

Krispy Kreme offre consegna a $0 dal 23 al 25 agosto su tutti gli ordini effettuati tramite la loro app e sito web.

Krispy Kreme y Dr Pepper han colaborado por primera vez para lanzar la colección Krispy Kreme x Dr Pepper Kickoff, celebrando el inicio de la temporada de fútbol. Disponible desde el 23 de agosto por un tiempo limitado en las tiendas de EE. UU., la colección incluye:

1. Nuevo Donut Dr Pepper Kickoff: Original Glazed con glaseado de sabor Dr Pepper, mezcla de chispas burdeos y el logo de Dr Pepper en chocolate blanco.

2. Nuevo Donut Buttercreme Goals: Original Glazed sumergido en glaseado verde con chispas y un poste de gol de buttercreme amarilla.

3. Donut de Fútbol Relleno de KREME: Donut sin glaseado con KREME blanco, bañado en chocolate y decorado como un balón de fútbol.

Krispy Kreme ofrece entrega a $0 del 23 al 25 de agosto en todos los pedidos a través de su aplicación y sitio web.

Krispy Kreme과 Dr Pepper가 처음으로 협력하여 축구 시즌의 시작을 기념하는 Krispy Kreme x Dr Pepper Kickoff 컬렉션을 출시했습니다. 8월 23일부터 미국 매장에서 한정 기간 동안 이용 가능하며, 컬렉션에는 다음이 포함됩니다:

1. 새로운 Dr Pepper Kickoff 도넛: Dr Pepper 맛의 프로스팅, 버건디 스프링클 블렌드, 화이트 초콜릿 Dr Pepper 로고가 올려진 오리지널 글레이즈.

2. 새로운 버터크림 골 도넛: 초록 아이싱에 스프링클을 뿌리고 노란색 버터크림 골대가 올라간 오리지널 글레이즈.

3. KREME 필드 풋볼 도넛: 유리코팅 없는 도넛에 화이트 KREME을 채운 후 초콜릿에 담가 풋볼로 장식됨.

Krispy Kreme은 8월 23일부터 25일까지 모든 주문에 대해 앱과 웹사이트를 통해 $0 배송료를 제공합니다.

Krispy Kreme et Dr Pepper ont collaboré pour la première fois pour lancer la collection Krispy Kreme x Dr Pepper Kickoff, célébrant le début de la saison de football. Disponible à partir du 23 août pendant une période limitée dans les magasins américains, la collection comprend :

1. Nouveau Beignet Dr Pepper Kickoff: Original Glazed avec glaçage au goût de Dr Pepper, mélange de paillettes bordeaux et logo Dr Pepper en chocolat blanc.

2. Nouveau Beignet Buttercreme Goals: Original Glazed plongé dans un glaçage vert avec des paillettes et un poteau de but en buttercreme jaune.

3. Beignet de Football Garni de KREME: Beignet non glacé avec KREME blanc, plongé dans le chocolat et décoré comme un ballon de football.

Krispy Kreme propose une livraison à $0 du 23 au 25 août pour toutes les commandes via leur application et site web.

Krispy Kreme und Dr Pepper haben zum ersten Mal kooperiert, um die Krispy Kreme x Dr Pepper Kickoff-Kollektion zu starten, die den Beginn der Fußballsaison feiert. Ab dem 23. August für eine limitierte Zeit in den US-Shops erhältlich, umfasst die Kollektion:

1. Neuer Dr Pepper Kickoff Donut: Original Glazed mit Dr Pepper Geschmacksglasur, Burgunder-Streusel-Mischung und weißem Schokoladen-Dr Pepper-Logo.

2. Neuer Buttercreme Goals Donut: Original Glazed in grüner Glasur mit Streuseln und einem Gelben Buttercreme-Torpfosten.

3. KREME gefüllter Football Donut: Unglasierter Donut mit weißer KREME, in Schokolade getaucht und wie ein Football dekoriert.

Krispy Kreme bietet vom 23. bis 25. August auf alle Bestellungen über ihre App und Website 0$ Lieferung an.

Positive
  • New product launch potentially driving increased sales and customer engagement
  • Partnership with Dr Pepper may expand brand reach and attract new customers
  • -time offer could create urgency and boost short-term sales
  • $0 delivery promotion may increase online orders and customer acquisition
Negative
  • None.

Krispy Kreme x Dr Pepper Kickoff Collection available beginning Aug. 23

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Huddle up and hurry up! Krispy Kreme® is partnering with Dr Pepper® for the first time ever to kick off the football season with a new roster of doughnuts sure to score with fans.

Krispy Kreme x Dr Pepper Kickoff Collection available beginning Aug. 23 (Photo: Business Wire)

Krispy Kreme x Dr Pepper Kickoff Collection available beginning Aug. 23 (Photo: Business Wire)

Beginning Friday, Aug. 23 for a limited time at Krispy Kreme shops across the U.S., doughnut lovers and football fans alike can enjoy the Krispy Kreme x Dr Pepper Kickoff Collection, featuring an all-new doughnut that delivers the refreshing experience of the iconic 23 original flavors of Dr Pepper, plus a returning Krispy Kreme seasonal favorite:

  • NEW Dr Pepper® Kickoff Doughnut – an Original Glazed® Doughnut piped with Dr Pepper® flavored frosting, featuring a Burgundy Sprinkle Blend and topped with a white chocolate Dr Pepper® logo.
  • NEW Buttercreme Goals Doughnut – an Original Glazed® doughnut dipped in green icing, topped with colorful sprinkles and a yellow buttercreme flavored goal post.
  • KREME™ Filled Football Doughnut – an unglazed doughnut filled with white KREME™, dipped in delicious chocolate icing and decorated as a football.

“Two of America’s most loved flavors are about to become one amazing gameday sensation to make this the sweetest kickoff to football season ever. This Dr Pepper collection is a must-add to your gameday lineup, whoever you’re cheering for,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

The Krispy Kreme x Dr Pepper Kickoff Collection can be purchased in-shop and for pick-up at participating shops or delivery via Krispy Kreme’s app and website. Guests can also enjoy the doughnuts in a Krispy Kreme custom half-dozen box delivered fresh daily to select retailers. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

To further celebrate football season kickoff, Krispy Kreme is offering $0 delivery Aug. 23-25 on all orders via the brand’s app and at krispykreme.com.

Show how you're celebrating the kickoff of football season with the Krispy Kreme x Dr Pepper Kickoff Collection by using #KrispyKreme and tagging @krispykreme on social. Learn more about this limited time offer by visiting www.krispykreme.com/promos/drpepper.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 15,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social: X, Instagram and Facebook.

Liv Weller

Liv.Weller@fleishman.com

Source: Krispy Kreme

FAQ

When will the Krispy Kreme x Dr Pepper Kickoff Collection be available?

The Krispy Kreme x Dr Pepper Kickoff Collection will be available beginning August 23, 2023, for a time at participating Krispy Kreme shops across the U.S.

What are the new doughnuts in the Krispy Kreme x Dr Pepper Kickoff Collection?

The collection includes three doughnuts: the new Dr Pepper Kickoff Doughnut, the new Buttercreme Goals Doughnut, and the returning KREME Filled Football Doughnut.

Is Krispy Kreme (DNUT) offering any promotions with the launch of the Dr Pepper collection?

Yes, Krispy Kreme is offering $0 delivery from August 23-25, 2023, on all orders placed through their app and website to celebrate the launch of the collection.

Where can customers purchase the Krispy Kreme x Dr Pepper Kickoff Collection?

The collection can be purchased in-shop, for pick-up at participating Krispy Kreme shops, or for delivery via the Krispy Kreme app and website. It's also available in custom half-dozen boxes at select retailers.

Krispy Kreme, Inc.

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